Rascasse Audience Intelligence

Trello Audience in United States

A data profile of the people who buy, follow and care about Trello in United States — modelled from more than twelve digital signal sources. Trello has an estimated audience of 2,063,317 people in United States.

#4among Communication in United States#425among Website / Newspaper / Magazine in United States#171in Internet & Social Media

The average Trello fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smartsheet, Zoom!, DocuSign, with strongest over-indexing on Smartsheet (148.78× the country average).

Demographically, the Trello audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trello fan in United States is balanced, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Smartsheet.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trello profile in United States.

Audience size
2.1M
in United States
Gender
52.6%♀
47.4% male
Age
36.9
average years
Country rank
#13898
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Trello

52.6% are female, 47.4% are male, average age 36.9.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Trello audience in United States
MetricValue
Female52.6%
Male47.4%
Average age36.9
Estimated audience size2,063,317
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Trello audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3922%
40-4921%
50+13%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Trello audience comes from United States.

Worldwide audience distribution share by country for Trello
CountryShare
Brazil21.2%
United States8.7%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trello audience in United States is strongest.

Fig. 05

Top regions by affinity

Trello fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K2.02×
02Washington, District of Columbia~10K1.62×
03Colorado~50K1.41×
04Oregon~30K1.40×
05Washington~60K1.39×
06Idaho~10K1.37×
07Vermont~5K1.33×
08Massachusetts~50K1.28×
09California~300K1.25×
10New York~100K1.18×
11Virginia~60K1.14×
12Florida~200K1.11×
13Georgia~70K1.07×
14Maryland~40K1.07×
15Missouri~40K1.07×
16North Carolina~60K1.01×
17New Hampshire~9K1.01×
18Montana~6K1.01×
19Texas~200K1.00×
20Hawaii~9K0.99×
21Arizona~40K0.98×
22New Jersey~50K0.97×
23Tennessee~40K0.97×
24Minnesota~30K0.97×
25Illinois~70K0.96×
26Michigan~50K0.96×
27Connecticut~20K0.96×
28Wisconsin~30K0.95×
29Indiana~40K0.92×
30Nevada~20K0.92×
31Nebraska~10K0.92×
32Maine~7K0.92×
33Rhode Island~6K0.92×
34Alaska~4K0.91×
35Kansas~20K0.90×
36Iowa~20K0.89×
37Ohio~60K0.88×
38Oklahoma~20K0.87×
39Pennsylvania~60K0.86×
40North Dakota~4K0.85×
41South Dakota~4K0.83×
42South Carolina~30K0.80×
43Alabama~20K0.80×
44Arkansas~10K0.76×
45Kentucky~20K0.73×
46Delaware~4K0.71×
47Louisiana~20K0.68×
48New Mexico~7K0.66×
49West Virginia~6K0.59×
50Mississippi~9K0.54×
Fig. 06

Affinity by region

Affinity by region — Trello, United States
0.54×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trello audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trello audience
#·InterestCategoryAffinity×
01SmartsheetTechnology & Electronics148.78×
02WrikeTechnology & Electronics132.56×
03PodioTechnology & Electronics111.89×
04Postgraduate researchBusiness & Career89.31×
05ZendeskInternet & Social Media88.29×
06Basecamp (company)Internet & Social Media65.61×
07GoToMeetingTechnology & Electronics63.59×
08Task managementBusiness & Career56.13×
09EvernoteInternet & Social Media54.95×
10Asana (software)Technology & Electronics48.17×
11SnusFood & Beverages39.88×
12Lending ClubBusiness & Career32.73×
13DocuSignTechnology & Electronics29.70×
14Zoom!Business & Career27.10×
15T. Rowe PriceBusiness & Career26.08×
16AsanaTechnology & Electronics21.09×
17CardinalsMusic & Radio19.59×
18Peter ThielBusiness & Career16.36×
19European Wax CenterBeauty & Wellness15.28×
20Dropbox (service)Technology & Electronics14.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trello audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trello audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.93×
Career OrientationPOWER1.67×
Convenience OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trello audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.03×
Family OrientationCONSERVATISM1.06×
Community OrientationOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trello have in United States?

Trello has an estimated audience of 2,063,317 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trello fans?

52.6% of Trello fans are female, 47.4% are male, with an average age of 36.9 years.

03

Which brands do Trello fans like most?

Trello fans show strongest brand affinity for Smartsheet (148.78×), Zoom! (27.1×), and DocuSign (29.7×) over the country average.

04

Where do Trello fans live in United States?

Trello fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Trello fans also like?

Beyond Trello itself, the audience over-indexes on Zoom! (27.1×), DocuSign (29.7×), Zendesk (88.29×), and Cardinals (19.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Trello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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