Trello Audience in United States

Trello logo

Trello has an estimated audience of 2,147,777 people in United States. 52.6% are female, 47.4% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Smartsheet, Zoom!, Erasmus+, DocuSign, Zendesk.

The average Trello fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Smartsheet, Zoom!, Erasmus+, with strongest over-indexing on Smartsheet (148.78× the country average). Demographically, the Trello audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication

Demographics of Trello fans

Demographic split for Trello audience in United States
MetricValue
Female52.6%
Male47.4%
Average age36.9
Estimated audience size2,147,777

Audience persona

The typical Trello fan in United States is balanced, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Smartsheet.

Top regions in United States

Top regions ranked by reach for Trello in United States
RegionReachAffinity
California315,3831.34×
Texas192,9621.05×
Florida160,8801.11×
New York151,2411.26×
Georgia72,9201.1×
Illinois72,9151.02×
North Carolina67,2091.04×
Pennsylvania63,5490.88×
Washington62,3981.45×
Virginia62,2081.19×
Ohio58,4880.88×
Massachusetts56,9031.34×
Michigan55,4210.99×
New Jersey53,7090.98×
Colorado49,1141.45×
Arizona43,3790.99×
Tennessee40,8650.95×
Maryland40,4771.1×
Indiana39,6871.01×
Utah38,4292×
Missouri37,6051.09×
Oregon36,1271.47×
Wisconsin31,0300.96×
Minnesota29,6410.96×
South Carolina25,4480.79×
Alabama23,6900.79×
Oklahoma20,6050.86×
Connecticut20,2600.94×
Nevada19,4450.94×
Kentucky18,8800.7×
Louisiana18,5420.67×
Iowa15,3180.87×
Kansas14,4990.86×
Idaho14,2621.32×
Arkansas13,0780.74×
Washington, District of Columbia11,5051.78×
Nebraska9,5190.88×
Hawaii8,8890.96×
New Hampshire8,3030.98×
Mississippi8,3010.47×
Maine6,6570.87×
New Mexico6,6110.61×
Rhode Island6,0570.89×
Montana5,5940.94×
West Virginia5,3250.53×
Vermont4,7151.25×
Alaska3,8070.83×
South Dakota3,6960.74×
Delaware3,6740.62×
North Dakota3,5840.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trello audience
BrandAffinityCategory
Smartsheet148.78×Technology & Electronics
Zoom!27.1×Business & Career
Erasmus+164.94×Business & Career
DocuSign29.7×Technology & Electronics
Zendesk88.29×Internet & Social Media
Asana (software)48.17×Technology & Electronics
Cardinals19.59×Music & Radio
Basecamp (company)65.61×Internet & Social Media
Wrike132.56×Technology & Electronics
Evernote54.95×Internet & Social Media
Podio111.89×Technology & Electronics
Lending Club32.73×Business & Career
Peter Thiel16.36×Business & Career
Dropbox (service)14.23×Technology & Electronics
T. Rowe Price26.08×Business & Career
European Wax Center15.28×Beauty & Wellness
Asana21.09×Technology & Electronics
Postgraduate research89.31×Business & Career
GoToMeeting63.59×Technology & Electronics
Task management56.13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trello audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.84
Early Adopter MentalityPOWER2.49
Quality AwarenessPREMIUM2.32
Convenience OrientationPREMIUM1.93
Career OrientationPOWER1.77
Design AffinityPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Trello
CountryShare
Brazil21.6%
United States9.1%
Germany6.0%

See Trello audiences in other countries

More Communication audiences in United States

Frequently asked questions

How many fans does Trello have in United States?

Trello has an estimated audience of 2,147,777 people in United States, concentrated in California and Texas.

What is the gender split and age of Trello fans?

52.6% of Trello fans are female, 47.4% are male, with an average age of 36.9 years.

Which brands do Trello fans like most?

Trello fans show strongest brand affinity for Smartsheet (148.78×), Zoom! (27.1×), and Erasmus+ (164.94×) over the country average.

Where do Trello fans live in United States?

Trello fans in United States are most concentrated in California (reach 315,383), Texas (reach 192,962), and Florida (reach 160,880). These three regions account for the largest share of the active audience.

What other brands do Trello fans also like?

Beyond Trello itself, the audience over-indexes on Zoom! (27.1×), Erasmus+ (164.94×), DocuSign (29.7×), and Zendesk (88.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.