Trello Audience in Germany
Trello has an estimated audience of 1,409,790 people in Germany. 53.0% are female, 47.0% are male, average age 45.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Telegram, Der Tagesspiegel, Home Alone (franchise), Santa Claus, Christmas tree.
The average Trello fan in Germany is 45.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Telegram, Der Tagesspiegel, Home Alone (franchise), with strongest over-indexing on Telegram (18.38× the country average). Demographically, the Trello audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication
Demographics of Trello fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 45.9 |
| Estimated audience size | 1,409,790 |
Audience persona
The typical Trello fan in Germany is balanced, around 45.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Telegram.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 337,762 | 1.09× |
| Bayern | 255,831 | 1.13× |
| Baden-Württemberg | 209,638 | 1.09× |
| Hessen | 140,464 | 1.31× |
| Berlin | 127,000 | 2.01× |
| Niedersachsen | 116,885 | 0.85× |
| Sachsen | 61,233 | 0.89× |
| Rheinland-Pfalz | 55,331 | 0.78× |
| Schleswig-Holstein | 50,680 | 1× |
| Hamburg | 45,910 | 1.44× |
| Brandenburg | 35,736 | 0.82× |
| Thüringen | 22,166 | 0.62× |
| Sachsen-Anhalt | 20,930 | 0.57× |
| Mecklenburg-Vorpommern | 16,067 | 0.6× |
| Bremen | 13,173 | 1.09× |
| Saarland | 12,160 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Telegram | 18.38× | Internet & Social Media |
| Der Tagesspiegel | 13.53× | News |
| Home Alone (franchise) | 21.5× | Movies & TV |
| Santa Claus | 18.59× | Kids & Family |
| Christmas tree | 17.36× | Kids & Family |
| Google Docs | 14.15× | Internet & Social Media |
| Christmas market | 14.4× | Food & Beverages |
| Spiegel Online | 5.71× | News |
| Christmas decoration | 15.37× | Home & Garden |
| Meme | 11.19× | Internet & Social Media |
| UEFA Nations League | 11.62× | Sports |
| Die Welt | 8.51× | News |
| FIFA World Cup | 4.69× | Sports |
| Love Actually | 15.49× | Movies & TV |
| Hungary national football team | 20.28× | Sports |
| 4.56× | Internet & Social Media | |
| Christmas music | 19.19× | Music & Radio |
| Christmas ornament | 19.32× | Home & Garden |
| Rosa Parks | 21.29× | Politics & Society |
| Christmas Eve | 10.62× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.23 |
| Early Adopter Mentality | POWER | 2.83 |
| Convenience Orientation | PREMIUM | 2.59 |
| Risk Appetite | THRILL | 1.96 |
| Social Media Usage | JOY | 1.93 |
| Career Orientation | POWER | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.6% |
| United States | 9.1% |
| Germany | 6.0% |
See Trello audiences in other countries
More Communication audiences in Germany
- Telegram (5,172,144)
- Skype (1,087,990)
- Viber (660,098)
- Kabel Deutschland (144,415)
- Mediaset (112,127)
Frequently asked questions
How many fans does Trello have in Germany?
Trello has an estimated audience of 1,409,790 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trello fans?
53.0% of Trello fans are female, 47.0% are male, with an average age of 45.9 years.
Which brands do Trello fans like most?
Trello fans show strongest brand affinity for Telegram (18.38×), Der Tagesspiegel (13.53×), and Home Alone (franchise) (21.5×) over the country average.
Where do Trello fans live in Germany?
Trello fans in Germany are most concentrated in Nordrhein-Westfalen (reach 337,762), Bayern (reach 255,831), and Baden-Württemberg (reach 209,638). These three regions account for the largest share of the active audience.
What other brands do Trello fans also like?
Beyond Trello itself, the audience over-indexes on Der Tagesspiegel (13.53×), Home Alone (franchise) (21.5×), Santa Claus (18.59×), and Christmas tree (17.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.