Rascasse Audience Intelligence

Trello Audience in Germany

A data profile of the people who buy, follow and care about Trello in Germany — modelled from more than twelve digital signal sources. Trello has an estimated audience of 1,392,654 people in Germany.

#2among Communication in Germany#161among Website / Newspaper / Magazine in Germany#79in Internet & Social Media

The average Trello fan in Germany is 45.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Der Tagesspiegel, Home Alone (franchise), with strongest over-indexing on Telegram (18.38× the country average).

Demographically, the Trello audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trello fan in Germany is balanced, around 45.9 years old, with strong Sustainability tendencies and a notable affinity for Telegram.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trello profile in Germany.

Audience size
1.4M
in Germany
Gender
53.0%♀
47.0% male
Age
45.9
average years
Country rank
#4780
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Trello

53.0% are female, 47.0% are male, average age 45.9.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Trello audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age45.9
Estimated audience size1,392,654
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Trello audience in Germany
Age bracketShare%
16-196%
20-2915%
30-3919%
40-4922%
50+37%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Trello audience comes from Germany.

Worldwide audience distribution share by country for Trello
CountryShare
Brazil21.2%
United States8.7%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trello audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trello fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.90×
02Hamburg~40K1.40×
03Hessen~100K1.26×
04Bayern~300K1.12×
05Bremen~10K1.11×
06Nordrhein-Westfalen~300K1.08×
07Baden-Württemberg~200K1.06×
08Schleswig-Holstein~50K1.01×
09Sachsen~60K0.91×
10Niedersachsen~100K0.88×
11Brandenburg~40K0.83×
12Rheinland-Pfalz~60K0.81×
13Saarland~10K0.76×
14Thüringen~20K0.66×
15Mecklenburg-Vorpommern~20K0.65×
16Sachsen-Anhalt~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Trello, Germany
0.61×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trello audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trello audience
#·InterestCategoryAffinity×
01Home Alone (franchise)Movies & TV21.50×
02Rosa ParksPolitics & Society21.29×
03Hungary national football teamSports20.28×
04Gautama BuddhaPolitics & Society19.94×
05Christmas ornamentHome & Garden19.32×
06Christmas musicMusic & Radio19.19×
07Santa ClausKids & Family18.59×
08TelegramInternet & Social Media18.38×
09Christmas treeKids & Family17.36×
10Love ActuallyMovies & TV15.49×
11Christmas decorationHome & Garden15.37×
12Christmas marketFood & Beverages14.40×
13Google DocsInternet & Social Media14.15×
14Der TagesspiegelNews13.53×
15MemeInternet & Social Media11.19×
16Christmas EveKids & Family10.62×
17Die WeltNews8.51×
18FIFA World CupSports4.69×
19WhatsAppInternet & Social Media4.56×
20PinterestInternet & Social Media4.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trello audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trello audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.91×
SpiritualityBALANCE3.06×
Social Media UsageJOY2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trello audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
Design AffinityPREMIUM0.91×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trello have in Germany?

Trello has an estimated audience of 1,392,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Trello fans?

53.0% of Trello fans are female, 47.0% are male, with an average age of 45.9 years.

03

Which brands do Trello fans like most?

Trello fans show strongest brand affinity for Telegram (18.38×), Der Tagesspiegel (13.53×), and Home Alone (franchise) (21.5×) over the country average.

04

Where do Trello fans live in Germany?

Trello fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Trello fans also like?

Beyond Trello itself, the audience over-indexes on Der Tagesspiegel (13.53×), Home Alone (franchise) (21.5×), Santa Claus (18.59×), and Christmas tree (17.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Communication audiences in Germany

See Trello audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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