Rascasse Audience Intelligence

Skype Audience in Germany

A data profile of the people who buy, follow and care about Skype in Germany — modelled from more than twelve digital signal sources. Skype has an estimated audience of 979,514 people in Germany.

#3among Communication in Germany#238among Website / Newspaper / Magazine in Germany#101in Internet & Social Media

The average Skype fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, Tagesschau, More Nutrition, with strongest over-indexing on Barbie (7.24× the country average).

Demographically, the Skype audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Skype fan in Germany is balanced, around 36.5 years old, with strong Need for Security tendencies and a notable affinity for Barbie.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skype profile in Germany.

Audience size
980K
in Germany
Gender
49.0%♀
51.0% male
Age
36.5
average years
Country rank
#6667
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Skype

49.0% are female, 51.0% are male, average age 36.5.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Skype audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age36.5
Estimated audience size979,514
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Skype audience in Germany
Age bracketShare%
16-1927%
20-2918%
30-3920%
40-4922%
50+12%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Skype audience comes from Germany.

Worldwide audience distribution share by country for Skype
CountryShare
United States12.6%
China8.5%
India7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skype audience in Germany is strongest.

Fig. 05

Top regions by affinity

Skype fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.49×
02Berlin~60K1.18×
03Baden-Württemberg~200K1.16×
04Rheinland-Pfalz~60K1.12×
05Bayern~200K1.08×
06Saarland~10K1.06×
07Nordrhein-Westfalen~200K1.04×
08Niedersachsen~100K0.99×
09Schleswig-Holstein~40K0.99×
10Hamburg~20K0.96×
11Bremen~8K0.90×
12Sachsen~50K0.87×
13Thüringen~20K0.87×
14Sachsen-Anhalt~20K0.82×
15Brandenburg~30K0.77×
16Mecklenburg-Vorpommern~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Skype, Germany
0.74×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skype audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skype audience
#·InterestCategoryAffinity×
01Brook troutFood & Beverages11.55×
02BarbieMovies & TV7.24×
03FaceTimeTechnology & Electronics6.68×
04Google PhotosTechnology & Electronics5.50×
05Executive officerPolitics & Society4.04×
06TrelloInternet & Social Media2.92×
07OneDriveTechnology & Electronics2.67×
08PerplexityTechnology & Electronics2.10×
09GeminiTechnology & Electronics2.02×
10TagesschauMovies & TV1.94×
11Chat GPTTechnology & Electronics1.92×
12Office 365Technology & Electronics1.85×
13Deutsch lernenBusiness & Career1.80×
14More NutritionHealth1.76×
15Google DriveTechnology & Electronics1.67×
16Android (operating system)Technology & Electronics1.60×
17GmailInternet & Social Media1.56×
18Western UnionBusiness & Career1.52×
19Wetter.deHome & Garden1.51×
20Google MapsInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skype audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skype audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.26×
Career OrientationPOWER1.23×
Social Media UsageJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skype audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.89×
ExtroversionTHRILL0.91×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skype have in Germany?

Skype has an estimated audience of 979,514 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Skype fans?

49.0% of Skype fans are female, 51.0% are male, with an average age of 36.5 years.

03

Which brands do Skype fans like most?

Skype fans show strongest brand affinity for Barbie (7.24×), Tagesschau (1.94×), and More Nutrition (1.76×) over the country average.

04

Where do Skype fans live in Germany?

Skype fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Skype fans also like?

Beyond Skype itself, the audience over-indexes on Tagesschau (1.94×), More Nutrition (1.76×), Android (operating system) (1.6×), and Google Photos (5.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Communication audiences in Germany

See Skype audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Skype. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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