Skype Audience in Germany
Skype has an estimated audience of 1,087,990 people in Germany. 49.0% are female, 51.0% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Tagesschau, Android (operating system), More Nutrition, Chat GPT.
The average Skype fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Tagesschau, Android (operating system), with strongest over-indexing on Barbie (7.24× the country average). Demographically, the Skype audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication
Demographics of Skype fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 36.5 |
| Estimated audience size | 1,087,990 |
Audience persona
The typical Skype fan in Germany is balanced, around 36.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 253,141 | 1.06× |
| Bayern | 194,610 | 1.11× |
| Baden-Württemberg | 176,611 | 1.19× |
| Hessen | 127,628 | 1.54× |
| Niedersachsen | 105,142 | 1× |
| Rheinland-Pfalz | 61,845 | 1.13× |
| Berlin | 60,481 | 1.24× |
| Sachsen | 46,214 | 0.87× |
| Schleswig-Holstein | 38,182 | 0.98× |
| Brandenburg | 25,382 | 0.75× |
| Hamburg | 23,523 | 0.96× |
| Thüringen | 22,842 | 0.82× |
| Sachsen-Anhalt | 22,237 | 0.79× |
| Mecklenburg-Vorpommern | 14,423 | 0.69× |
| Saarland | 13,781 | 1.03× |
| Bremen | 7,732 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 7.24× | Movies & TV |
| Tagesschau | 1.94× | Movies & TV |
| Android (operating system) | 1.6× | Technology & Electronics |
| More Nutrition | 1.76× | Health |
| Chat GPT | 1.92× | Technology & Electronics |
| Google Maps | 1.5× | Internet & Social Media |
| Google Photos | 5.5× | Technology & Electronics |
| Gmail | 1.56× | Internet & Social Media |
| FaceTime | 6.68× | Technology & Electronics |
| Gemini | 2.02× | Technology & Electronics |
| OneDrive | 2.67× | Technology & Electronics |
| Wetter.de | 1.51× | Home & Garden |
| Executive officer | 4.04× | Politics & Society |
| Perplexity | 2.1× | Technology & Electronics |
| Google Drive | 1.67× | Technology & Electronics |
| OpenAI | 1.62× | Technology & Electronics |
| Brook trout | 11.55× | Food & Beverages |
| Deutsch lernen | 1.8× | Business & Career |
| Office 365 | 1.85× | Technology & Electronics |
| Western Union | 1.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.95 |
| Career Orientation | POWER | 1.74 |
| Patriotism | CONSERVATISM | 1.28 |
| Family Orientation | CONSERVATISM | 1.22 |
| Social Media Usage | JOY | 1.2 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| China | 8.6% |
| India | 7.3% |
See Skype audiences in other countries
More Communication audiences in Germany
- Telegram (5,172,144)
- Trello (1,409,790)
- Viber (660,098)
- Kabel Deutschland (144,415)
- Mediaset (112,127)
Frequently asked questions
How many fans does Skype have in Germany?
Skype has an estimated audience of 1,087,990 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Skype fans?
49.0% of Skype fans are female, 51.0% are male, with an average age of 36.5 years.
Which brands do Skype fans like most?
Skype fans show strongest brand affinity for Barbie (7.24×), Tagesschau (1.94×), and Android (operating system) (1.6×) over the country average.
Where do Skype fans live in Germany?
Skype fans in Germany are most concentrated in Nordrhein-Westfalen (reach 253,141), Bayern (reach 194,610), and Baden-Württemberg (reach 176,611). These three regions account for the largest share of the active audience.
What other brands do Skype fans also like?
Beyond Skype itself, the audience over-indexes on Tagesschau (1.94×), Android (operating system) (1.6×), More Nutrition (1.76×), and Chat GPT (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skype. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.