Android (operating system) Audience in Germany
A data profile of the people who buy, follow and care about Android (operating system) in Germany — modelled from more than twelve digital signal sources. Android (operating system) has an estimated audience of 14,383,537 people in Germany.
The average Android (operating system) fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include TikTok, Snapchat, Videography, with strongest over-indexing on TikTok (2.17× the country average).
Demographically, the Android (operating system) audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Android (operating system) fan in Germany is balanced, around 40.2 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
At a glance
The key figures that characterise the Android (operating system) profile in Germany.
Search interest · 12-month trend
Demographics of Android (operating system) fans
48.8% are female, 51.2% are male, average age 40.2.
Gender split
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 40.2 |
| Estimated audience size | 14,383,537 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Android (operating system) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
Geography
Where the Android (operating system) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~500K | 1.26× | |
| 02 | Sachsen | ~900K | 1.23× | |
| 03 | Brandenburg | ~500K | 1.19× | |
| 04 | Thüringen | ~400K | 1.13× | |
| 05 | Mecklenburg-Vorpommern | ~300K | 1.09× | |
| 06 | Niedersachsen | ~1.5M | 1.05× | |
| 07 | Nordrhein-Westfalen | ~3M | 1.03× | |
| 08 | Schleswig-Holstein | ~500K | 0.99× | |
| 09 | Saarland | ~200K | 0.98× | |
| 10 | Rheinland-Pfalz | ~700K | 0.95× | |
| 11 | Berlin | ~600K | 0.91× | |
| 12 | Hessen | ~1M | 0.89× | |
| 13 | Hamburg | ~300K | 0.89× | |
| 14 | Bayern | ~2M | 0.82× | |
| 15 | Baden-Württemberg | ~1.5M | 0.81× | |
| 16 | Bremen | ~100K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Android (operating system) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 4.16× | ||
| 02 | Snapchat | Internet & Social Media | 3.92× | ||
| 03 | Hair iron | Beauty & Wellness | 3.78× | ||
| 04 | Hair dryer | Beauty & Wellness | 3.35× | ||
| 05 | Hairbrush | Beauty & Wellness | 3.34× | ||
| 06 | Nigeria | Travel & Leisure | 3.34× | ||
| 07 | Makeup brush | Beauty & Wellness | 2.90× | ||
| 08 | Hair conditioner | Beauty & Wellness | 2.66× | ||
| 09 | Pride | Politics & Society | 2.61× | ||
| 10 | Female bodybuilding | Sports | 2.55× | ||
| 11 | Video hosting service | Technology & Electronics | 2.45× | ||
| 12 | Ski resort | Travel & Leisure | 2.29× | ||
| 13 | Watercolor painting | Arts & Culture | 2.24× | ||
| 14 | TikTok | Internet & Social Media | 2.17× | ||
| 15 | Fine-art photography | Technology & Electronics | 1.96× | ||
| 16 | Dog walking | Pets & Animals | 1.82× | ||
| 17 | Golden Retriever | Pets & Animals | 1.74× | ||
| 18 | Stranger Things | Movies & TV | 1.57× | ||
| 19 | Mobile game | Games | 1.57× | ||
| 20 | Superman | Movies & TV | 1.51× |
Personality of the Android (operating system) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.32× | |
| Pet Ownership | JOY | 1.10× | |
| Individualism | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Sustainability | BALANCE | 0.65× | |
| Need for Security | CONSERVATISM | 0.70× |
Frequently asked questions
How many fans does Android (operating system) have in Germany?
Android (operating system) has an estimated audience of 14,383,537 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Android (operating system) fans?
48.8% of Android (operating system) fans are female, 51.2% are male, with an average age of 40.2 years.
Which brands do Android (operating system) fans like most?
Android (operating system) fans show strongest brand affinity for TikTok (2.17×), Snapchat (3.92×), and Videography (4.16×) over the country average.
Where do Android (operating system) fans live in Germany?
Android (operating system) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Android (operating system) fans also like?
Beyond Android (operating system) itself, the audience over-indexes on Snapchat (3.92×), Videography (4.16×), Hair iron (3.78×), and Hair dryer (3.35×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Android (operating system) audiences in other countries
- Android (operating system) — United States
- Android (operating system) — United Kingdom
- Android (operating system) — France
- Android (operating system) — Italy
- Android (operating system) — Spain
- Android (operating system) — Brazil
- Android (operating system) — Japan
- Android (operating system) — South Korea
- Android (operating system) — India
- Android (operating system) — Canada
- Android (operating system) — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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