Android (operating system) Audience in Germany
Android (operating system) has an estimated audience of 14,383,537 people in Germany. 48.8% are female, 51.2% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Maps, Western Union, Tagesschau, Satire, Headphones.
The average Android (operating system) fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Maps, Western Union, Tagesschau, with strongest over-indexing on Google Maps (5× the country average). Demographically, the Android (operating system) audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Android (operating system) fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 40.2 |
| Estimated audience size | 14,383,537 |
Audience persona
The typical Android (operating system) fan in Germany is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,365,072 | 1.07× |
| Bayern | 1,947,614 | 0.84× |
| Baden-Württemberg | 1,615,027 | 0.82× |
| Niedersachsen | 1,488,729 | 1.07× |
| Hessen | 980,779 | 0.89× |
| Sachsen | 856,147 | 1.21× |
| Rheinland-Pfalz | 699,698 | 0.97× |
| Berlin | 591,601 | 0.92× |
| Brandenburg | 529,664 | 1.19× |
| Schleswig-Holstein | 507,832 | 0.98× |
| Sachsen-Anhalt | 465,006 | 1.25× |
| Thüringen | 401,196 | 1.09× |
| Mecklenburg-Vorpommern | 295,068 | 1.07× |
| Hamburg | 289,393 | 0.89× |
| Saarland | 167,870 | 0.95× |
| Bremen | 95,020 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 5× | Internet & Social Media |
| Western Union | 6.52× | Business & Career |
| Tagesschau | 2.65× | Movies & TV |
| Satire | 5.34× | Literature |
| Headphones | 6.18× | Technology & Electronics |
| Transfermarkt | 2.99× | Sports |
| Google Drive | 4.32× | Technology & Electronics |
| German television comedy | 5.79× | Movies & TV |
| Pets | 1.53× | Pets & Animals |
| Hygiene | 2.7× | Beauty & Wellness |
| Family | 1.58× | Kids & Family |
| Office 365 | 3.75× | Technology & Electronics |
| Philips | 3.27× | Technology & Electronics |
| Automobiles | 1.54× | Cars & Mobility |
| Vacations | 2.08× | Travel & Leisure |
| 2.25× | Technology & Electronics | |
| Audible.com | 3.72× | Literature |
| Self care | 2.52× | Health |
| Hairstyle | 2.26× | Beauty & Wellness |
| Stuttgart | 2.33× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.14 |
| Sports Activity | POWER | 1.12 |
| Pet Ownership | JOY | 1.11 |
| Social Media Usage | JOY | 1.09 |
| DIY Mentality | THRILL | 1.08 |
| Tradition | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
See Android (operating system) audiences in other countries
- Android (operating system) — United States
- Android (operating system) — United Kingdom
- Android (operating system) — France
- Android (operating system) — Italy
- Android (operating system) — Spain
- Android (operating system) — Brazil
- Android (operating system) — Japan
- Android (operating system) — South Korea
- Android (operating system) — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Android (operating system) have in Germany?
Android (operating system) has an estimated audience of 14,383,537 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Android (operating system) fans?
48.8% of Android (operating system) fans are female, 51.2% are male, with an average age of 40.2 years.
Which brands do Android (operating system) fans like most?
Android (operating system) fans show strongest brand affinity for Google Maps (5×), Western Union (6.52×), and Tagesschau (2.65×) over the country average.
Where do Android (operating system) fans live in Germany?
Android (operating system) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,365,072), Bayern (reach 1,947,614), and Baden-Württemberg (reach 1,615,027). These three regions account for the largest share of the active audience.
What other brands do Android (operating system) fans also like?
Beyond Android (operating system) itself, the audience over-indexes on Western Union (6.52×), Tagesschau (2.65×), Satire (5.34×), and Headphones (6.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.