Rascasse Audience Intelligence

Makeup brush Audience in Germany

A data profile of the people who buy, follow and care about Makeup brush in Germany — modelled from more than twelve digital signal sources. Makeup brush has an estimated audience of 2,568,917 people in Germany.

#13among Cosmetics in Germany#1545among Topic in Germany#61in Beauty & Wellness

The average Makeup brush fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Health And Beauty, TK Maxx, Food and drink, with strongest over-indexing on Health And Beauty (5.77× the country average).

Demographically, the Makeup brush audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Makeup brush fan in Germany is more female, around 33.9 years old, with strong Design Affinity tendencies and a notable affinity for Health And Beauty.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Makeup brush profile in Germany.

Audience size
2.6M
in Germany
Gender
80.5%♀
19.5% male
Age
33.9
average years
Country rank
#2566
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Makeup brush fans

80.5% are female, 19.5% are male, average age 33.9.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for Makeup brush audience in Germany
MetricValue
Female80.5%
Male19.5%
Average age33.9
Estimated audience size2,568,917
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Makeup brush audience in Germany
Age bracketShare%
16-1931%
20-2925%
30-3919%
40-4915%
50+10%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Makeup brush audience comes from Germany.

Worldwide audience distribution share by country for Makeup brush
CountryShare
Japan19.8%
United States11.9%
China10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Makeup brush audience in Germany is strongest.

Fig. 05

Top regions by affinity

Makeup brush fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.58×
02Hessen~300K1.38×
03Bremen~30K1.19×
04Hamburg~70K1.13×
05Saarland~30K1.05×
06Nordrhein-Westfalen~600K1.01×
07Baden-Württemberg~400K1.01×
08Bayern~400K0.99×
09Rheinland-Pfalz~100K0.96×
10Mecklenburg-Vorpommern~50K0.94×
11Thüringen~60K0.93×
12Brandenburg~70K0.90×
13Sachsen-Anhalt~60K0.90×
14Schleswig-Holstein~80K0.89×
15Niedersachsen~200K0.85×
16Sachsen~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Makeup brush, Germany
0.84×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Makeup brush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Makeup brush audience
#·InterestCategoryAffinity×
01Lip glossBeauty & Wellness6.35×
02Beauty & FashionBeauty & Wellness6.22×
03Eye linerBeauty & Wellness6.20×
04Eye shadowBeauty & Wellness5.97×
05Makeup TutorialsBeauty & Wellness5.81×
06Health And BeautyBeauty & Wellness5.77×
07Face powderBeauty & Wellness5.68×
08MascaraBeauty & Wellness5.44×
09TK MaxxShopping3.10×
10IKEAHome & Garden2.48×
11Harry PotterMovies & TV2.02×
12FoodFood & Beverages1.84×
13ReadingLiterature1.81×
14ClothingFashion & Accessoires1.81×
15Food and drinkFood & Beverages1.78×
16EntertainmentMovies & TV1.77×
17Consumer electronicsTechnology & Electronics1.76×
18SportsSports1.75×
19Arts and musicArts & Culture1.74×
20GermanyTravel & Leisure1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Makeup brush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Makeup brush audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.67×
Pet OwnershipJOY1.62×
MindfulnessBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Makeup brush audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.59×
Community OrientationOPEN0.63×
Need for SecurityCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Makeup brush have in Germany?

Makeup brush has an estimated audience of 2,568,917 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Makeup brush fans?

80.5% of Makeup brush fans are female, 19.5% are male, with an average age of 33.9 years.

03

Which brands do Makeup brush fans like most?

Makeup brush fans show strongest brand affinity for Health And Beauty (5.77×), TK Maxx (3.1×), and Food and drink (1.78×) over the country average.

04

Where do Makeup brush fans live in Germany?

Makeup brush fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Makeup brush fans also like?

Beyond Makeup brush itself, the audience over-indexes on TK Maxx (3.1×), Food and drink (1.78×), Makeup Tutorials (5.81×), and Entertainment (1.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Makeup brush audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Makeup brush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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