Makeup brush Audience in Germany
Makeup brush has an estimated audience of 2,568,917 people in Germany. 80.5% are female, 19.5% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Health And Beauty, TK Maxx, Food and drink, Makeup Tutorials, Entertainment.
The average Makeup brush fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Health And Beauty, TK Maxx, Food and drink, with strongest over-indexing on Health And Beauty (5.77× the country average). Demographically, the Makeup brush audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Makeup brush fans
| Metric | Value |
|---|---|
| Female | 80.5% |
| Male | 19.5% |
| Average age | 33.9 |
| Estimated audience size | 2,568,917 |
Audience persona
The typical Makeup brush fan in Germany is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Health And Beauty.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 545,117 | 0.97× |
| Bayern | 379,350 | 0.92× |
| Baden-Württemberg | 336,395 | 0.96× |
| Hessen | 311,648 | 1.59× |
| Berlin | 213,281 | 1.86× |
| Niedersachsen | 174,232 | 0.7× |
| Rheinland-Pfalz | 110,205 | 0.86× |
| Sachsen | 80,852 | 0.64× |
| Hamburg | 65,764 | 1.13× |
| Schleswig-Holstein | 53,671 | 0.58× |
| Thüringen | 51,164 | 0.78× |
| Brandenburg | 43,962 | 0.55× |
| Mecklenburg-Vorpommern | 41,716 | 0.85× |
| Saarland | 41,470 | 1.31× |
| Bremen | 40,696 | 1.85× |
| Sachsen-Anhalt | 29,362 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health And Beauty | 5.77× | Beauty & Wellness |
| TK Maxx | 3.1× | Shopping |
| Food and drink | 1.78× | Food & Beverages |
| Makeup Tutorials | 5.81× | Beauty & Wellness |
| Entertainment | 1.77× | Movies & TV |
| IKEA | 2.48× | Home & Garden |
| Harry Potter | 2.02× | Movies & TV |
| Food | 1.84× | Food & Beverages |
| Lip gloss | 6.35× | Beauty & Wellness |
| Arts and music | 1.74× | Arts & Culture |
| Eye shadow | 5.97× | Beauty & Wellness |
| Mascara | 5.44× | Beauty & Wellness |
| Reading | 1.81× | Literature |
| Beauty & Fashion | 6.22× | Beauty & Wellness |
| Sports | 1.75× | Sports |
| Eye liner | 6.2× | Beauty & Wellness |
| Clothing | 1.81× | Fashion & Accessoires |
| Consumer electronics | 1.76× | Technology & Electronics |
| Face powder | 5.68× | Beauty & Wellness |
| Germany | 1.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.86 |
| Sustainability | BALANCE | 1.59 |
| Luxury Orientation | PREMIUM | 1.58 |
| DIY Mentality | THRILL | 1.43 |
| Individualism | JOY | 1.42 |
| Healthy Lifestyle | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.8% |
| United States | 11.9% |
| China | 10.1% |
See Makeup brush audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Makeup brush have in Germany?
Makeup brush has an estimated audience of 2,568,917 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Makeup brush fans?
80.5% of Makeup brush fans are female, 19.5% are male, with an average age of 33.9 years.
Which brands do Makeup brush fans like most?
Makeup brush fans show strongest brand affinity for Health And Beauty (5.77×), TK Maxx (3.1×), and Food and drink (1.78×) over the country average.
Where do Makeup brush fans live in Germany?
Makeup brush fans in Germany are most concentrated in Nordrhein-Westfalen (reach 545,117), Bayern (reach 379,350), and Baden-Württemberg (reach 336,395). These three regions account for the largest share of the active audience.
What other brands do Makeup brush fans also like?
Beyond Makeup brush itself, the audience over-indexes on TK Maxx (3.1×), Food and drink (1.78×), Makeup Tutorials (5.81×), and Entertainment (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Makeup brush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.