Makeup Tutorials Audience in Germany

Makeup Tutorials has an estimated audience of 3,724,441 people in Germany. 76.7% are female, 23.3% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Makeup &hair, Sephora, Beauty Makeup, TikTok, Health And Beauty.
The average Makeup Tutorials fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Makeup &hair, Sephora, Beauty Makeup, with strongest over-indexing on Makeup &hair (9× the country average). Demographically, the Makeup Tutorials audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Makeup Tutorials fans
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 34.5 |
| Estimated audience size | 3,724,441 |
Audience persona
The typical Makeup Tutorials fan in Germany is more female, around 34.5 years old, with strong Individualism tendencies and a notable affinity for Makeup &hair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 899,487 | 1.1× |
| Bayern | 662,831 | 1.11× |
| Baden-Württemberg | 569,176 | 1.12× |
| Niedersachsen | 388,825 | 1.07× |
| Hessen | 289,041 | 1.02× |
| Rheinland-Pfalz | 198,193 | 1.06× |
| Berlin | 179,394 | 1.08× |
| Sachsen | 165,355 | 0.91× |
| Schleswig-Holstein | 136,795 | 1.02× |
| Brandenburg | 132,144 | 1.14× |
| Thüringen | 86,576 | 0.91× |
| Hamburg | 84,760 | 1.01× |
| Sachsen-Anhalt | 76,771 | 0.8× |
| Mecklenburg-Vorpommern | 55,731 | 0.78× |
| Saarland | 37,290 | 0.82× |
| Bremen | 33,457 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Makeup &hair | 9× | Beauty & Wellness |
| Sephora | 5.42× | Shopping |
| Beauty Makeup | 7.48× | Beauty & Wellness |
| TikTok | 1.95× | Internet & Social Media |
| Health And Beauty | 4.78× | Beauty & Wellness |
| Beauty & Fashion | 5.75× | Beauty & Wellness |
| Skin care | 3.26× | Beauty & Wellness |
| Makeup brush | 5.8× | Beauty & Wellness |
| Natural skin care | 4.49× | Beauty & Wellness |
| Eye liner | 5.04× | Beauty & Wellness |
| Charlotte Tilbury | 5.44× | Beauty & Wellness |
| Eye shadow | 4.53× | Beauty & Wellness |
| Makeup Lessons | 6.07× | Beauty & Wellness |
| Long Lashes | 5.4× | Beauty & Wellness |
| Lip gloss | 4.44× | Beauty & Wellness |
| Nail polish | 3.69× | Beauty & Wellness |
| Self-love | 2.26× | Health |
| Nail art | 3.6× | Beauty & Wellness |
| Sol de Janeiro | 4.49× | Beauty & Wellness |
| Hair Extensions | 4.22× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.03 |
| Early Adopter Mentality | POWER | 1.94 |
| Luxury Orientation | PREMIUM | 1.3 |
| Travelling | THRILL | 1.22 |
| Sustainability | BALANCE | 1.16 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 15.7% |
| China | 8.5% |
See Makeup Tutorials audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Mascara (3,662,873)
- Eyebrow (3,648,939)
Frequently asked questions
How many fans does Makeup Tutorials have in Germany?
Makeup Tutorials has an estimated audience of 3,724,441 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Makeup Tutorials fans?
76.7% of Makeup Tutorials fans are female, 23.3% are male, with an average age of 34.5 years.
Which brands do Makeup Tutorials fans like most?
Makeup Tutorials fans show strongest brand affinity for Makeup &hair (9×), Sephora (5.42×), and Beauty Makeup (7.48×) over the country average.
Where do Makeup Tutorials fans live in Germany?
Makeup Tutorials fans in Germany are most concentrated in Nordrhein-Westfalen (reach 899,487), Bayern (reach 662,831), and Baden-Württemberg (reach 569,176). These three regions account for the largest share of the active audience.
What other brands do Makeup Tutorials fans also like?
Beyond Makeup Tutorials itself, the audience over-indexes on Sephora (5.42×), Beauty Makeup (7.48×), TikTok (1.95×), and Health And Beauty (4.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Makeup Tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.