Rascasse Audience Intelligence

Makeup Lessons Audience in Germany

A data profile of the people who buy, follow and care about Makeup Lessons in Germany — modelled from more than twelve digital signal sources. Makeup Lessons has an estimated audience of 1,736,994 people in Germany.

#2164among Topic in Germany#93in Beauty & Wellness

The average Makeup Lessons fan in Germany is 30.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hair tutorials, Travel Blogger, Android (operating system), with strongest over-indexing on Hair tutorials (27.58× the country average).

Demographically, the Makeup Lessons audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Individualism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

The typical Makeup Lessons fan in Germany is more female, around 30.7 years old, with strong Individualism tendencies and a notable affinity for Hair tutorials.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Makeup Lessons profile in Germany.

Audience size
1.7M
in Germany
Gender
79.1%♀
20.9% male
Age
30.7
average years
Country rank
#3870
Topic in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Makeup Lessons fans

79.1% are female, 20.9% are male, average age 30.7.

Fig. 02

Gender split

79.1%
Female
20.9%
Male
Demographic split for Makeup Lessons audience in Germany
MetricValue
Female79.1%
Male20.9%
Average age30.7
Estimated audience size1,736,994
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Makeup Lessons audience in Germany
Age bracketShare%
16-1941%
20-2925%
30-3916%
40-4912%
50+6%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Makeup Lessons audience comes from Germany.

Worldwide audience distribution share by country for Makeup Lessons
CountryShare
United States21.2%
Japan8.4%
China6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Makeup Lessons audience in Germany is strongest.

Fig. 05

Top regions by affinity

Makeup Lessons fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~50K1.18×
02Schleswig-Holstein~70K1.14×
03Sachsen~90K1.06×
04Berlin~80K1.01×
05Niedersachsen~200K0.96×
06Hessen~100K0.95×
07Baden-Württemberg~200K0.92×
08Bayern~300K0.90×
09Nordrhein-Westfalen~300K0.88×
Fig. 06

Affinity by region

Affinity by region — Makeup Lessons, Germany
0.88×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Makeup Lessons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Makeup Lessons audience
#·InterestCategoryAffinity×
01Hair tutorialsBeauty & Wellness27.58×
02Huda BeautyBeauty & Wellness10.64×
03Travel BloggerTravel & Leisure9.25×
04Makeup brushBeauty & Wellness7.02×
05ReggaetonMusic & Radio6.83×
06ShellacBeauty & Wellness6.81×
07KeratinBeauty & Wellness6.56×
08Eye linerBeauty & Wellness6.30×
09Makeup TutorialsBeauty & Wellness6.07×
10Eye shadowBeauty & Wellness6.07×
11Natural skin careBeauty & Wellness5.91×
12Artificial nailsBeauty & Wellness5.79×
13SephoraShopping5.36×
14Robert RedfordMovies & TV5.28×
15Succulent plantHome & Garden5.25×
16ManicureBeauty & Wellness4.69×
17PastryFood & Beverages4.21×
18Android (operating system)Technology & Electronics3.25×
19Luxury goodsFashion & Accessoires2.79×
20Women's clothingFashion & Accessoires2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Makeup Lessons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Makeup Lessons audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.19×
TravellingTHRILL2.07×
Luxury OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Makeup Lessons audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
PatriotismCONSERVATISM0.55×
Family OrientationCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Makeup Lessons have in Germany?

Makeup Lessons has an estimated audience of 1,736,994 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Makeup Lessons fans?

79.1% of Makeup Lessons fans are female, 20.9% are male, with an average age of 30.7 years.

03

Which brands do Makeup Lessons fans like most?

Makeup Lessons fans show strongest brand affinity for Hair tutorials (27.58×), Travel Blogger (9.25×), and Android (operating system) (3.25×) over the country average.

04

Where do Makeup Lessons fans live in Germany?

Makeup Lessons fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Makeup Lessons fans also like?

Beyond Makeup Lessons itself, the audience over-indexes on Travel Blogger (9.25×), Android (operating system) (3.25×), Natural skin care (5.91×), and Makeup Tutorials (6.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Makeup Lessons audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Makeup Lessons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →