Makeup Lessons Audience in Germany
Makeup Lessons has an estimated audience of 1,736,994 people in Germany. 79.1% are female, 20.9% are male, average age 30.7. Top regions: Niedersachsen, Baden-Württemberg, Bayern. Top brand affinities: Hair tutorials, Makeup Tutorials, Natural skin care, Sephora, Livemusic.
The average Makeup Lessons fan in Germany is 30.7 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Baden-Württemberg, Bayern. Top brand affinities include Hair tutorials, Makeup Tutorials, Natural skin care, with strongest over-indexing on Hair tutorials (38.04× the country average). Demographically, the Makeup Lessons audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Fashion magazine
Demographics of Makeup Lessons fans
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 30.7 |
| Estimated audience size | 1,736,994 |
Audience persona
The typical Makeup Lessons fan in Germany is more female, around 30.7 years old, with strong Individualism tendencies and a notable affinity for Hair tutorials.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 135,212 | 0.8× |
| Baden-Württemberg | 124,305 | 0.52× |
| Bayern | 121,837 | 0.44× |
| Nordrhein-Westfalen | 118,522 | 0.31× |
| Sachsen | 113,302 | 1.33× |
| Schleswig-Holstein | 111,521 | 1.79× |
| Hessen | 93,896 | 0.71× |
| Berlin | 83,817 | 1.08× |
| Hamburg | 79,256 | 2.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair tutorials | 38.04× | Beauty & Wellness |
| Makeup Tutorials | 6.47× | Beauty & Wellness |
| Natural skin care | 6.12× | Beauty & Wellness |
| Sephora | 5.67× | Shopping |
| Livemusic | 3.91× | Music & Radio |
| Shellac | 6.73× | Beauty & Wellness |
| Natural foods | 5.31× | Food & Beverages |
| Ryanair | 2.77× | Travel & Leisure |
| Ariana Grande | 5.47× | Music & Radio |
| Do it yourself (DIY) | 2.33× | Home & Garden |
| Eye shadow | 5.15× | Beauty & Wellness |
| Anti-aging cream | 4.64× | Beauty & Wellness |
| Arnold Schwarzenegger | 5.89× | Movies & TV |
| Spas | 2.63× | Beauty & Wellness |
| Pelikan | 17.21× | Business & Career |
| TikTok | 1.68× | Internet & Social Media |
| Harry Potter | 1.59× | Movies & TV |
| Artificial nails | 4.59× | Beauty & Wellness |
| Art exhibition | 3.55× | Arts & Culture |
| Art Collecting | 7.21× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.05 |
| Luxury Orientation | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.45 |
| Sports Activity | POWER | 1.45 |
| Mindfulness | BALANCE | 1.3 |
| Extroversion | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.4% |
| China | 6.0% |
See Makeup Lessons audiences in other countries
More Fashion magazine audiences in Germany
- freundin (1,702,780)
- Stil in Berlin (1,342,155)
- Brigitte (magazine) (1,243,631)
- InStyle (1,086,567)
- GQ (1,070,931)
Frequently asked questions
How many fans does Makeup Lessons have in Germany?
Makeup Lessons has an estimated audience of 1,736,994 people in Germany, concentrated in Niedersachsen and Baden-Württemberg.
What is the gender split and age of Makeup Lessons fans?
79.1% of Makeup Lessons fans are female, 20.9% are male, with an average age of 30.7 years.
Which brands do Makeup Lessons fans like most?
Makeup Lessons fans show strongest brand affinity for Hair tutorials (38.04×), Makeup Tutorials (6.47×), and Natural skin care (6.12×) over the country average.
Where do Makeup Lessons fans live in Germany?
Makeup Lessons fans in Germany are most concentrated in Niedersachsen (reach 135,212), Baden-Württemberg (reach 124,305), and Bayern (reach 121,837). These three regions account for the largest share of the active audience.
What other brands do Makeup Lessons fans also like?
Beyond Makeup Lessons itself, the audience over-indexes on Makeup Tutorials (6.47×), Natural skin care (6.12×), Sephora (5.67×), and Livemusic (3.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Makeup Lessons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.