Rascasse Audience Intelligence

Huda Beauty Target Market in Germany

A data profile of the people who buy, follow and care about Huda Beauty in Germany — modelled from more than twelve digital signal sources. Huda Beauty has an estimated audience of 960,064 people in Germany.

#24among Cosmetics in Germany#884among Brand in Germany#126in Beauty & Wellness

The average Huda Beauty fan in Germany is 27.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Makeup brush, Makeup Tutorials, Makeup Lessons, with strongest over-indexing on Makeup brush (12.68× the country average).

Demographically, the Huda Beauty audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Huda Beauty fan in Germany is more female, around 27.2 years old, with strong Mindfulness tendencies and a notable affinity for Makeup brush.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Huda Beauty profile in Germany.

Audience size
960K
in Germany
Gender
79.2%♀
20.8% male
Age
27.2
average years
Country rank
#6775
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Huda Beauty

79.2% are female, 20.8% are male, average age 27.2.

Fig. 02

Gender split

79.2%
Female
20.8%
Male
Demographic split for Huda Beauty audience in Germany
MetricValue
Female79.2%
Male20.8%
Average age27.2
Estimated audience size960,064
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Huda Beauty audience in Germany
Age bracketShare%
16-1955%
20-2923%
30-3912%
40-498%
50+3%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Huda Beauty audience comes from Germany.

Worldwide audience distribution share by country for Huda Beauty
CountryShare
United States26.2%
United Kingdom7.6%
France6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Huda Beauty audience in Germany is strongest.

Fig. 05

Top regions by affinity

Huda Beauty customers by region in Germany
#RegionReachAffinity×
01Bremen~10K1.63×
02Nordrhein-Westfalen~300K1.52×
03Berlin~60K1.33×
04Hamburg~30K1.33×
05Hessen~100K1.30×
06Baden-Württemberg~100K1.12×
07Niedersachsen~100K1.08×
08Saarland~10K1.06×
09Rheinland-Pfalz~50K1.05×
10Schleswig-Holstein~30K0.94×
11Bayern~100K0.89×
12Brandenburg~20K0.65×
13Sachsen-Anhalt~10K0.59×
14Sachsen~30K0.53×
15Mecklenburg-Vorpommern~10K0.53×
16Thüringen~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Huda Beauty, Germany
0.52×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Huda Beauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Huda Beauty audience
#·InterestCategoryAffinity×
01Makeup brushBeauty & Wellness12.68×
02Makeup LessonsBeauty & Wellness10.64×
03Makeup &hairBeauty & Wellness8.02×
04Makeup TutorialsBeauty & Wellness7.76×
05Eye shadowBeauty & Wellness7.10×
06Nail salonBeauty & Wellness6.14×
07Lip glossBeauty & Wellness6.08×
08Love & SexKids & Family5.63×
09Artificial nailsBeauty & Wellness5.46×
10SephoraShopping5.31×
11EyelashBeauty & Wellness5.03×
12Health And BeautyBeauty & Wellness4.92×
13Nail polishBeauty & Wellness4.70×
14Nail artBeauty & Wellness4.65×
15ManicureBeauty & Wellness4.36×
16TikTokInternet & Social Media2.33×
17Harry PotterMovies & TV2.22×
18DesignHome & Garden2.09×
19ShoppingShopping2.06×
20dB’sMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Huda Beauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Huda Beauty audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.98×
ExtroversionTHRILL1.84×
Design AffinityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Huda Beauty audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
PatriotismCONSERVATISM0.80×
Quality AwarenessPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Huda Beauty's target market in Germany?

Huda Beauty's target market in Germany covers an estimated 960,064 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Huda Beauty customers?

79.2% of the Huda Beauty audience are female, 20.8% are male, with an average age of 27.2 years.

03

Which brands do Huda Beauty fans like most?

Huda Beauty fans show strongest brand affinity for Makeup brush (12.68×), Makeup Tutorials (7.76×), and Makeup Lessons (10.64×) over the country average.

04

Where do Huda Beauty fans live in Germany?

Huda Beauty fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Huda Beauty fans also like?

Beyond Huda Beauty itself, the audience over-indexes on Makeup Tutorials (7.76×), Makeup Lessons (10.64×), Eye shadow (7.1×), and Shopping (2.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Huda Beauty audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Huda Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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