Huda Beauty Audience in Germany
Huda Beauty has an estimated audience of 967,503 people in Germany. 79.2% are female, 20.8% are male, average age 27.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Makeup brush, Makeup Tutorials, Makeup Lessons, Eye shadow, Shopping.
The average Huda Beauty fan in Germany is 27.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Makeup brush, Makeup Tutorials, Makeup Lessons, with strongest over-indexing on Makeup brush (12.68× the country average). Demographically, the Huda Beauty audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Huda Beauty fans
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 27.2 |
| Estimated audience size | 967,503 |
Audience persona
The typical Huda Beauty fan in Germany is more female, around 27.2 years old, with strong Individualism tendencies and a notable affinity for Makeup brush.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 322,154 | 1.52× |
| Baden-Württemberg | 150,809 | 1.14× |
| Bayern | 138,803 | 0.89× |
| Niedersachsen | 100,182 | 1.07× |
| Hessen | 98,774 | 1.34× |
| Berlin | 63,117 | 1.46× |
| Rheinland-Pfalz | 49,903 | 1.03× |
| Schleswig-Holstein | 32,928 | 0.95× |
| Hamburg | 28,825 | 1.32× |
| Sachsen | 23,659 | 0.5× |
| Brandenburg | 18,390 | 0.61× |
| Bremen | 13,917 | 1.68× |
| Sachsen-Anhalt | 13,421 | 0.54× |
| Saarland | 12,098 | 1.02× |
| Thüringen | 11,134 | 0.45× |
| Mecklenburg-Vorpommern | 8,939 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Makeup brush | 12.68× | Beauty & Wellness |
| Makeup Tutorials | 7.76× | Beauty & Wellness |
| Makeup Lessons | 10.64× | Beauty & Wellness |
| Eye shadow | 7.1× | Beauty & Wellness |
| Shopping | 2.06× | Shopping |
| TikTok | 2.33× | Internet & Social Media |
| Harry Potter | 2.22× | Movies & TV |
| Euphoria | 2.83× | Movies & TV |
| Design | 2.09× | Home & Garden |
| Sephora | 5.31× | Shopping |
| Nail salon | 6.14× | Beauty & Wellness |
| Borussia Dortmund | 1.73× | Sports |
| Eyelash | 5.03× | Beauty & Wellness |
| Love & Sex | 5.63× | Kids & Family |
| Lip gloss | 6.08× | Beauty & Wellness |
| Makeup &hair | 8.02× | Beauty & Wellness |
| Health And Beauty | 4.92× | Beauty & Wellness |
| Artificial nails | 5.46× | Beauty & Wellness |
| Nail polish | 4.7× | Beauty & Wellness |
| Manicure | 4.36× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.07 |
| Luxury Orientation | PREMIUM | 1.72 |
| Sustainability | BALANCE | 1.52 |
| DIY Mentality | THRILL | 1.44 |
| Price Sensitivity | PREMIUM | 1.37 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| United Kingdom | 7.7% |
| France | 6.0% |
See Huda Beauty audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Huda Beauty have in Germany?
Huda Beauty has an estimated audience of 967,503 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Huda Beauty fans?
79.2% of Huda Beauty fans are female, 20.8% are male, with an average age of 27.2 years.
Which brands do Huda Beauty fans like most?
Huda Beauty fans show strongest brand affinity for Makeup brush (12.68×), Makeup Tutorials (7.76×), and Makeup Lessons (10.64×) over the country average.
Where do Huda Beauty fans live in Germany?
Huda Beauty fans in Germany are most concentrated in Nordrhein-Westfalen (reach 322,154), Baden-Württemberg (reach 150,809), and Bayern (reach 138,803). These three regions account for the largest share of the active audience.
What other brands do Huda Beauty fans also like?
Beyond Huda Beauty itself, the audience over-indexes on Makeup Tutorials (7.76×), Makeup Lessons (10.64×), Eye shadow (7.1×), and Shopping (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Huda Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.