Rascasse Audience Intelligence

Eyelash Audience in Germany

A data profile of the people who buy, follow and care about Eyelash in Germany — modelled from more than twelve digital signal sources. Eyelash has an estimated audience of 4,587,912 people in Germany.

#2among Cosmetics in Germany#752among Topic in Germany#16in Beauty & Wellness

The average Eyelash fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Makeup Tutorials, Long hair, Face powder, with strongest over-indexing on Makeup Tutorials (6.88× the country average).

Demographically, the Eyelash audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eyelash fan in Germany is more female, around 37.0 years old, with strong Individualism tendencies and a notable affinity for Makeup Tutorials.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eyelash profile in Germany.

Audience size
4.6M
in Germany
Gender
75.3%♀
24.7% male
Age
37.0
average years
Country rank
#1207
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eyelash fans

75.3% are female, 24.7% are male, average age 37.0.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Eyelash audience in Germany
MetricValue
Female75.3%
Male24.7%
Average age37.0
Estimated audience size4,587,912
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Eyelash audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Eyelash audience comes from Germany.

Worldwide audience distribution share by country for Eyelash
CountryShare
United States16.9%
Japan12.1%
China9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eyelash audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eyelash fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.26×
02Berlin~200K1.15×
03Bremen~40K1.09×
04Nordrhein-Westfalen~1M1.05×
05Rheinland-Pfalz~200K1.05×
06Sachsen-Anhalt~100K1.05×
07Niedersachsen~400K0.99×
08Bayern~700K0.98×
09Hamburg~100K0.98×
10Baden-Württemberg~600K0.97×
11Mecklenburg-Vorpommern~80K0.97×
12Brandenburg~100K0.94×
13Saarland~50K0.93×
14Thüringen~100K0.90×
15Sachsen~200K0.89×
16Schleswig-Holstein~100K0.89×
Fig. 06

Affinity by region

Affinity by region — Eyelash, Germany
0.89×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eyelash audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eyelash audience
#·InterestCategoryAffinity×
01Face powderBeauty & Wellness7.35×
02Makeup TutorialsBeauty & Wellness6.88×
03Lip glossBeauty & Wellness6.81×
04Long hairBeauty & Wellness6.68×
05Manicure & PedicureBeauty & Wellness6.33×
06Artificial nailsBeauty & Wellness6.10×
07Nail artBeauty & Wellness6.07×
08Permanent makeupBeauty & Wellness6.03×
09Eyelash extensionsBeauty & Wellness5.88×
10BrassiereFood & Beverages5.85×
11Day spaBeauty & Wellness5.39×
12MascaraBeauty & Wellness5.31×
13EyebrowBeauty & Wellness5.18×
14LipBeauty & Wellness5.17×
15WaxingBeauty & Wellness5.11×
16Hair straighteningBeauty & Wellness4.90×
17PedicureBeauty & Wellness4.79×
18ManicureBeauty & Wellness4.71×
19Google NewsNews4.44×
20BikiniFashion & Accessoires3.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eyelash audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eyelash audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.22×
ExtroversionTHRILL1.20×
Design AffinityPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eyelash audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
Need for SecurityCONSERVATISM0.55×
Risk AppetiteTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eyelash have in Germany?

Eyelash has an estimated audience of 4,587,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eyelash fans?

75.3% of Eyelash fans are female, 24.7% are male, with an average age of 37.0 years.

03

Which brands do Eyelash fans like most?

Eyelash fans show strongest brand affinity for Makeup Tutorials (6.88×), Long hair (6.68×), and Face powder (7.35×) over the country average.

04

Where do Eyelash fans live in Germany?

Eyelash fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Eyelash fans also like?

Beyond Eyelash itself, the audience over-indexes on Long hair (6.68×), Face powder (7.35×), Permanent makeup (6.03×), and Nail art (6.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Eyelash audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eyelash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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