Eyelash Audience in Germany
Eyelash has an estimated audience of 4,587,912 people in Germany. 75.3% are female, 24.7% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Makeup Tutorials, Long hair, Face powder, Permanent makeup, Nail art.
The average Eyelash fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Makeup Tutorials, Long hair, Face powder, with strongest over-indexing on Makeup Tutorials (6.88× the country average). Demographically, the Eyelash audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Creativity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Eyelash fans
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 37.0 |
| Estimated audience size | 4,587,912 |
Audience persona
The typical Eyelash fan in Germany is more female, around 37.0 years old, with strong Creativity tendencies and a notable affinity for Makeup Tutorials.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,027,016 | 1.02× |
| Bayern | 733,148 | 0.99× |
| Baden-Württemberg | 604,072 | 0.96× |
| Hessen | 479,957 | 1.37× |
| Niedersachsen | 432,002 | 0.97× |
| Berlin | 246,129 | 1.2× |
| Rheinland-Pfalz | 238,139 | 1.04× |
| Sachsen | 199,405 | 0.89× |
| Schleswig-Holstein | 142,975 | 0.87× |
| Sachsen-Anhalt | 130,710 | 1.1× |
| Brandenburg | 129,842 | 0.91× |
| Hamburg | 100,153 | 0.97× |
| Thüringen | 97,237 | 0.83× |
| Mecklenburg-Vorpommern | 86,358 | 0.99× |
| Saarland | 44,838 | 0.8× |
| Bremen | 42,928 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Makeup Tutorials | 6.88× | Beauty & Wellness |
| Long hair | 6.68× | Beauty & Wellness |
| Face powder | 7.35× | Beauty & Wellness |
| Permanent makeup | 6.03× | Beauty & Wellness |
| Nail art | 6.07× | Beauty & Wellness |
| Lip gloss | 6.81× | Beauty & Wellness |
| Brassiere | 5.85× | Food & Beverages |
| Artificial nails | 6.1× | Beauty & Wellness |
| Eyelash extensions | 5.88× | Beauty & Wellness |
| Pedicure | 4.79× | Beauty & Wellness |
| Mascara | 5.31× | Beauty & Wellness |
| Manicure | 4.71× | Beauty & Wellness |
| Google News | 4.44× | News |
| Waxing | 5.11× | Beauty & Wellness |
| Eyebrow | 5.18× | Beauty & Wellness |
| Manicure & Pedicure | 6.33× | Beauty & Wellness |
| Lip | 5.17× | Beauty & Wellness |
| Hair straightening | 4.9× | Beauty & Wellness |
| Day spa | 5.39× | Beauty & Wellness |
| Bikini | 3.8× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.51 |
| Pet Ownership | JOY | 1.34 |
| Design Affinity | PREMIUM | 1.31 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Extroversion | THRILL | 1.29 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 12.1% |
| China | 9.2% |
See Eyelash audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
- Eyebrow (3,648,939)
Frequently asked questions
How many fans does Eyelash have in Germany?
Eyelash has an estimated audience of 4,587,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eyelash fans?
75.3% of Eyelash fans are female, 24.7% are male, with an average age of 37.0 years.
Which brands do Eyelash fans like most?
Eyelash fans show strongest brand affinity for Makeup Tutorials (6.88×), Long hair (6.68×), and Face powder (7.35×) over the country average.
Where do Eyelash fans live in Germany?
Eyelash fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,027,016), Bayern (reach 733,148), and Baden-Württemberg (reach 604,072). These three regions account for the largest share of the active audience.
What other brands do Eyelash fans also like?
Beyond Eyelash itself, the audience over-indexes on Long hair (6.68×), Face powder (7.35×), Permanent makeup (6.03×), and Nail art (6.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eyelash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.