Rascasse Audience Intelligence

Eyelash Audience in Brazil

A data profile of the people who buy, follow and care about Eyelash in Brazil — modelled from more than twelve digital signal sources. Eyelash has an estimated audience of 4,213,095 people in Brazil.

#11among Cosmetics in Brazil#1079among Topic in Brazil#54in Beauty & Wellness

The average Eyelash fan in Brazil is 37.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eyelash profile in Brazil.

Audience size
4.2M
in Brazil
Gender
87.3%♀
12.7% male
Age
37.2
average years
Country rank
#1617
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eyelash fans

87.3% are female, 12.7% are male, average age 37.2.

Fig. 02

Gender split

87.3%
Female
12.7%
Male
Demographic split for Eyelash audience in Brazil
MetricValue
Female87.3%
Male12.7%
Average age37.2
Estimated audience size4,213,095
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Eyelash audience in Brazil
Age bracketShare%
16-1920%
20-2925%
30-3922%
40-4919%
50+14%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Eyelash audience comes from Brazil.

Worldwide audience distribution share by country for Eyelash
CountryShare
United States16.9%
Japan12.1%
China9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eyelash audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Eyelash fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio de Janeiro~400K1.12×
02São Paulo~1M1.11×
03Rio Grande do Sul~300K1.09×
04Federal District~80K1.09×
05Amapá~20K1.08×
06Roraima~10K1.08×
07Acre~20K1.03×
08Pernambuco~200K1.02×
09Amazonas~70K1.02×
10Paraná~300K1.00×
11Paraíba~90K1.00×
12Rio Grande do Norte~70K1.00×
13Sergipe~40K1.00×
14Santa Catarina~200K0.99×
15Bahia~300K0.97×
16Pará~100K0.97×
17Maranhão~100K0.97×
18Mato Grosso do Sul~60K0.97×
19Rondônia~30K0.97×
20Ceará~200K0.96×
21Alagoas~60K0.96×
22Piauí~60K0.96×
23Tocantins~30K0.96×
24Espírito Santo~80K0.94×
25Mato Grosso~70K0.90×
26Minas Gerais~400K0.87×
27Goiás~100K0.86×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Brazil

See Eyelash audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Eyelash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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