Cosmetics Audience in Brazil
Cosmetics has an estimated audience of 27,623,797 people in Brazil. 72.2% are female, 27.8% are male, average age 40.8. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.
The average Cosmetics fan in Brazil is 40.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Cosmetics audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Cosmetics fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 40.8 |
| Estimated audience size | 27,623,797 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 10,005,117 | 1.39× |
| Rio de Janeiro | 2,559,918 | 0.99× |
| Minas Gerais | 2,471,898 | 0.86× |
| Rio Grande do Sul | 1,933,729 | 1.19× |
| Bahia | 1,622,638 | 0.89× |
| Paraná | 1,404,528 | 0.83× |
| Santa Catarina | 1,327,827 | 1.05× |
| Ceará | 1,138,583 | 0.94× |
| Pernambuco | 997,584 | 0.79× |
| Goiás | 867,758 | 0.82× |
| Pará | 750,640 | 0.83× |
| Maranhão | 648,576 | 0.94× |
| Espírito Santo | 616,461 | 1.07× |
| Paraíba | 486,665 | 0.87× |
| Mato Grosso | 457,262 | 0.88× |
| Mato Grosso do Sul | 447,420 | 1.11× |
| Federal District | 417,081 | 0.91× |
| Amazonas | 413,811 | 0.86× |
| Sergipe | 367,501 | 1.28× |
| Alagoas | 337,556 | 0.84× |
| Rio Grande do Norte | 320,145 | 0.7× |
| Piauí | 308,546 | 0.8× |
| Rondônia | 173,858 | 0.76× |
| Acre | 156,774 | 1.63× |
| Tocantins | 142,472 | 0.78× |
| Amapá | 132,380 | 1.35× |
| Roraima | 127,517 | 1.64× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.19 |
| Family Orientation | CONSERVATISM | 1.73 |
| Price Sensitivity | PREMIUM | 1.41 |
| Urban Lifestyle | OPEN | 1.39 |
| Mindfulness | BALANCE | 1.3 |
| Risk Appetite | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
See Cosmetics audiences in other countries
More Cosmetics audiences in Brazil
- Eyebrow (10,432,607)
- Lipstick (8,279,114)
- Permanent makeup (6,725,197)
- Mascara (6,072,935)
- Eye shadow (6,045,095)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.