Rascasse Audience Intelligence

Permanent makeup Audience in Brazil

A data profile of the people who buy, follow and care about Permanent makeup in Brazil — modelled from more than twelve digital signal sources. Permanent makeup has an estimated audience of 6,725,197 people in Brazil.

#4among Cosmetics in Brazil#630among Topic in Brazil#24in Beauty & Wellness

The average Permanent makeup fan in Brazil is 37.5 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Eyelash extensions, Shellac, Artificial nails, with strongest over-indexing on Eyelash extensions (16.21× the country average).

Demographically, the Permanent makeup audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Permanent makeup fan in Brazil is more female, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Eyelash extensions.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Permanent makeup profile in Brazil.

Audience size
6.7M
in Brazil
Gender
78.4%♀
21.6% male
Age
37.5
average years
Country rank
#937
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Permanent makeup fans

78.4% are female, 21.6% are male, average age 37.5.

Fig. 02

Gender split

78.4%
Female
21.6%
Male
Demographic split for Permanent makeup audience in Brazil
MetricValue
Female78.4%
Male21.6%
Average age37.5
Estimated audience size6,725,197
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Permanent makeup audience in Brazil
Age bracketShare%
16-1920%
20-2925%
30-3922%
40-4918%
50+16%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Permanent makeup audience comes from Brazil.

Worldwide audience distribution share by country for Permanent makeup
CountryShare
Japan14.0%
United States13.9%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Permanent makeup audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Permanent makeup fans by region: top regions in Brazil
#RegionReachAffinity×
01Amazonas~100K1.09×
02Mato Grosso do Sul~100K1.07×
03Rio Grande do Norte~100K1.06×
04Sergipe~70K1.04×
05Tocantins~50K1.04×
06Espírito Santo~100K1.01×
07Paraíba~100K1.01×
08Federal District~100K1.01×
09Piauí~90K1.01×
10Maranhão~200K1.00×
11Rondônia~60K1.00×
12Amapá~20K1.00×
13Acre~20K1.00×
14Pernambuco~300K0.99×
15Ceará~300K0.99×
16Goiás~300K0.99×
17Pará~200K0.99×
18Mato Grosso~100K0.99×
19Alagoas~100K0.99×
20Santa Catarina~300K0.97×
21Bahia~400K0.96×
22Rio Grande do Sul~400K0.96×
23Paraná~400K0.95×
24Minas Gerais~600K0.93×
25Rio de Janeiro~600K0.93×
26São Paulo~1.5M0.82×
27Roraima0.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Permanent makeup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Permanent makeup audience
#·InterestCategoryAffinity×
01ShellacBeauty & Wellness17.22×
02Eyelash extensionsBeauty & Wellness16.21×
03Lip linerBeauty & Wellness15.78×
04ConcealerBeauty & Wellness9.57×
05Microblade technologyBusiness & Career8.72×
06Artificial nailsBeauty & Wellness8.51×
07Foundation (cosmetics)Beauty & Wellness6.96×
08EyelashBeauty & Wellness6.83×
09Eye linerBeauty & Wellness6.80×
10Nail artBeauty & Wellness6.58×
11Eye shadowBeauty & Wellness6.17×
12MicrobladingBeauty & Wellness6.00×
13LipBeauty & Wellness5.92×
14MascaraBeauty & Wellness5.86×
15EyebrowBeauty & Wellness5.58×
16Lip glossBeauty & Wellness5.24×
17WaxingBeauty & Wellness5.14×
18Nail salonBeauty & Wellness4.92×
19Nail polishBeauty & Wellness4.16×
20Manicure & PedicureBeauty & Wellness4.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Permanent makeup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Permanent makeup audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.84×
Price SensitivityPREMIUM1.49×
CreativityOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Permanent makeup audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.45×
Need for SecurityCONSERVATISM0.46×
PatriotismCONSERVATISM0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Permanent makeup have in Brazil?

Permanent makeup has an estimated audience of 6,725,197 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Permanent makeup fans?

78.4% of Permanent makeup fans are female, 21.6% are male, with an average age of 37.5 years.

03

Which brands do Permanent makeup fans like most?

Permanent makeup fans show strongest brand affinity for Eyelash extensions (16.21×), Shellac (17.22×), and Artificial nails (8.51×) over the country average.

04

Where do Permanent makeup fans live in Brazil?

Permanent makeup fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Permanent makeup fans also like?

Beyond Permanent makeup itself, the audience over-indexes on Shellac (17.22×), Artificial nails (8.51×), Eyebrow (5.58×), and Nail art (6.58×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Brazil

See Permanent makeup audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Permanent makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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