A data profile of the people who buy, follow and care about Permanent makeup in France — modelled from more than twelve digital signal sources. Permanent makeup has an estimated audience of 2,792,185 people in France.
The average Permanent makeup fan in France is 36.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Eyebrow, Eyelash extensions, Eyelash, with strongest over-indexing on Eyebrow (14.11× the country average).
Demographically, the Permanent makeup audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Permanent makeup fan in France is more female, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Eyebrow.
The key figures that characterise the Permanent makeup profile in France.
73.6% are female, 26.4% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 36.4 |
| Estimated audience size | 2,792,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Permanent makeup audience comes from France.
| Country | Share |
|---|---|
| Japan | 14.0% |
| United States | 13.9% |
| Italy | 6.4% |
Where the Permanent makeup audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~20K | 1.37× | |
| 02 | Grand Est | ~300K | 1.13× | |
| 03 | Bourgogne-Franche-Comté | ~100K | 0.98× | |
| 04 | Centre-Val de Loire | ~100K | 0.98× | |
| 05 | Provence-Alpes-Côte d'Azur | ~200K | 0.97× | |
| 06 | Normandy | ~100K | 0.96× | |
| 07 | Brittany | ~100K | 0.96× | |
| 08 | Pays de la Loire | ~100K | 0.95× | |
| 09 | Occitanie | ~200K | 0.94× | |
| 10 | Hauts-de-France | ~200K | 0.92× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.92× | |
| 12 | Auvergne-Rhône-Alpes | ~300K | 0.89× | |
| 13 | Île-de-France | ~400K | 0.84× |
The strongest cross-interests of the Permanent makeup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyebrow | Beauty & Wellness | 14.11× | ||
| 02 | Eyelash extensions | Beauty & Wellness | 10.04× | ||
| 03 | Eyelash | Beauty & Wellness | 9.52× | ||
| 04 | Microblading | Beauty & Wellness | 8.91× | ||
| 05 | Hairbrush | Beauty & Wellness | 6.44× | ||
| 06 | Hair dryer | Beauty & Wellness | 6.25× | ||
| 07 | Eye liner | Beauty & Wellness | 6.06× | ||
| 08 | Lip | Beauty & Wellness | 6.03× | ||
| 09 | Nail salon | Beauty & Wellness | 5.26× | ||
| 10 | Hair iron | Beauty & Wellness | 5.20× | ||
| 11 | Artificial nails | Beauty & Wellness | 5.01× | ||
| 12 | Mascara | Beauty & Wellness | 4.74× | ||
| 13 | Makeup Tutorials | Beauty & Wellness | 4.55× | ||
| 14 | Manicure | Beauty & Wellness | 4.31× | ||
| 15 | Skin care | Beauty & Wellness | 3.97× | ||
| 16 | Wig | Beauty & Wellness | 3.85× | ||
| 17 | Personal care | Health | 2.62× | ||
| 18 | Primark | Shopping | 2.51× | ||
| 19 | Sephora | Shopping | 2.39× | ||
| 20 | France | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.97× | |
| Design Affinity | PREMIUM | 1.72× | |
| Creativity | OPEN | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Career Orientation | POWER | 0.86× |
Permanent makeup has an estimated audience of 2,792,185 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
73.6% of Permanent makeup fans are female, 26.4% are male, with an average age of 36.4 years.
Permanent makeup fans show strongest brand affinity for Eyebrow (14.11×), Eyelash extensions (10.04×), and Eyelash (9.52×) over the country average.
Permanent makeup fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~300K), and Grand Est (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Permanent makeup itself, the audience over-indexes on Eyelash extensions (10.04×), Eyelash (9.52×), Microblading (8.91×), and Skin care (3.97×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Permanent makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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