Cosmetics Audience in France
Cosmetics has an estimated audience of 19,185,009 people in France. 66.6% are female, 33.4% are male, average age 42.5. Top regions: Île-de-France, Hauts-de-France, Normandy. Top brand affinities: Clothing, Online shopping, Sports, Food, Fitness and wellness.
The average Cosmetics fan in France is 42.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Normandy. Top brand affinities include Clothing, Online shopping, Sports, with strongest over-indexing on Clothing (1.73× the country average). Demographically, the Cosmetics audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Cosmetics fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 42.5 |
| Estimated audience size | 19,185,009 |
Audience persona
The typical Cosmetics fan in France is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Clothing.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 6,342,149 | 1.85× |
| Hauts-de-France | 2,592,189 | 1.54× |
| Normandy | 2,489,250 | 2.8× |
| Provence-Alpes-Côte d'Azur | 1,729,648 | 1.22× |
| Auvergne-Rhône-Alpes | 1,683,481 | 0.75× |
| Occitanie | 1,280,505 | 0.77× |
| Grand Est | 1,112,137 | 0.72× |
| Nouvelle-Aquitaine | 994,619 | 0.59× |
| Pays de la Loire | 525,884 | 0.49× |
| Centre-Val de Loire | 444,092 | 0.61× |
| Brittany | 416,921 | 0.45× |
| Bourgogne-Franche-Comté | 344,512 | 0.44× |
| Corsica | 74,512 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clothing | 1.73× | Fashion & Accessoires |
| Online shopping | 1.71× | Shopping |
| Sports | 1.53× | Sports |
| Food | 1.62× | Food & Beverages |
| Fitness and wellness | 1.62× | Sports |
| Design | 1.62× | Home & Garden |
| Reading | 1.51× | Literature |
| France | 1.52× | Travel & Leisure |
| Beverages | 1.62× | Food & Beverages |
| Discount stores | 1.66× | Shopping |
| Harry Potter | 1.55× | Movies & TV |
| Luxury goods | 1.54× | Fashion & Accessoires |
| H&M | 1.8× | Shopping |
| Hair products | 1.71× | Beauty & Wellness |
| Boutiques | 1.62× | Fashion & Accessoires |
| Women's clothing | 1.57× | Fashion & Accessoires |
| La Redoute | 1.67× | Shopping |
| Sephora | 1.8× | Shopping |
| Dresses | 1.72× | Fashion & Accessoires |
| EBay | 1.66× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.98 |
| Mindfulness | BALANCE | 2.07 |
| Design Affinity | PREMIUM | 1.73 |
| Community Orientation | OPEN | 1.65 |
| Indulgence | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
See Cosmetics audiences in other countries
More Cosmetics audiences in France
- Eyelash (3,033,605)
- Makeup Tutorials (2,973,136)
- Mascara (2,971,470)
- Eyebrow (2,929,021)
- Permanent makeup (2,792,186)
Frequently asked questions
How many fans does Cosmetics have in France?
Cosmetics has an estimated audience of 19,185,009 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Cosmetics fans?
66.6% of Cosmetics fans are female, 33.4% are male, with an average age of 42.5 years.
Which brands do Cosmetics fans like most?
Cosmetics fans show strongest brand affinity for Clothing (1.73×), Online shopping (1.71×), and Sports (1.53×) over the country average.
Where do Cosmetics fans live in France?
Cosmetics fans in France are most concentrated in Île-de-France (reach 6,342,149), Hauts-de-France (reach 2,592,189), and Normandy (reach 2,489,250). These three regions account for the largest share of the active audience.
What other brands do Cosmetics fans also like?
Beyond Cosmetics itself, the audience over-indexes on Online shopping (1.71×), Sports (1.53×), Food (1.62×), and Fitness and wellness (1.62×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.