Discount stores Audience in France
Discount stores has an estimated audience of 19,400,301 people in France. 61.0% are female, 39.0% are male, average age 45.0. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Star Academy (France), Google Maps, Charlotte Cardin, Kiabi, vertbaudet.
The average Discount stores fan in France is 45.0 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Star Academy (France), Google Maps, Charlotte Cardin, with strongest over-indexing on Star Academy (France) (1.81× the country average). Demographically, the Discount stores audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: Lifestyle cluster
Demographics of Discount stores fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 45.0 |
| Estimated audience size | 19,400,301 |
Audience persona
The typical Discount stores fan in France is more female, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Star Academy (France).
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,248,238 | 0.94× |
| Hauts-de-France | 2,475,267 | 1.45× |
| Auvergne-Rhône-Alpes | 2,300,613 | 1.01× |
| Occitanie | 1,800,508 | 1.07× |
| Grand Est | 1,789,008 | 1.14× |
| Nouvelle-Aquitaine | 1,751,836 | 1.03× |
| Provence-Alpes-Côte d'Azur | 1,603,622 | 1.11× |
| Pays de la Loire | 896,169 | 0.83× |
| Brittany | 686,356 | 0.72× |
| Bourgogne-Franche-Comté | 680,584 | 0.87× |
| Normandy | 651,095 | 0.69× |
| Centre-Val de Loire | 521,576 | 0.71× |
| Corsica | 137,384 | 1.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Star Academy (France) | 1.81× | Movies & TV |
| Google Maps | 1.51× | Internet & Social Media |
| Charlotte Cardin | 1.6× | Music & Radio |
| Kiabi | 1.64× | Fashion & Accessoires |
| vertbaudet | 1.81× | Fashion & Accessoires |
| Julien Clerc | 1.98× | Music & Radio |
| Carrefour Express | 1.64× | Shopping |
| Decoration | 1.79× | Home & Garden |
| Linens | 1.56× | Home & Garden |
| Limited liability company | 1.58× | Business & Career |
| Mireille Mathieu | 1.65× | Music & Radio |
| Christina Ricci | 3.12× | Movies & TV |
| Hugues Aufray | 1.68× | Movies & TV |
| Feu Vert | 1.9× | Cars & Mobility |
| Gmail | 1.52× | Internet & Social Media |
| Spar (retailer) | 1.8× | Shopping |
| Groupon | 1.52× | Internet & Social Media |
| ICloud | 1.59× | Technology & Electronics |
| Damart | 2.35× | Fashion & Accessoires |
| Vanessa Bruno | 1.9× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.13 |
| Extroversion | THRILL | 1.23 |
| Mindfulness | BALANCE | 1.15 |
| Price Sensitivity | PREMIUM | 1.07 |
| Patriotism | CONSERVATISM | 1.02 |
| Social Media Usage | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
See Discount stores audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Discount stores have in France?
Discount stores has an estimated audience of 19,400,301 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Discount stores fans?
61.0% of Discount stores fans are female, 39.0% are male, with an average age of 45.0 years.
Which brands do Discount stores fans like most?
Discount stores fans show strongest brand affinity for Star Academy (France) (1.81×), Google Maps (1.51×), and Charlotte Cardin (1.6×) over the country average.
Where do Discount stores fans live in France?
Discount stores fans in France are most concentrated in Île-de-France (reach 3,248,238), Hauts-de-France (reach 2,475,267), and Auvergne-Rhône-Alpes (reach 2,300,613). These three regions account for the largest share of the active audience.
What other brands do Discount stores fans also like?
Beyond Discount stores itself, the audience over-indexes on Google Maps (1.51×), Charlotte Cardin (1.6×), Kiabi (1.64×), and vertbaudet (1.81×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.