A data profile of the people who buy, follow and care about Discount stores in France — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 19,400,301 people in France.
The average Discount stores fan in France is 45.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Star Academy (France), Google Maps, Kiabi, with strongest over-indexing on Star Academy (France) (1.81× the country average).
Demographically, the Discount stores audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Discount stores fan in France is more female, around 45.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Star Academy (France).
The key figures that characterise the Discount stores profile in France.
61.0% are female, 39.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 45.0 |
| Estimated audience size | 19,400,301 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Discount stores audience comes from France.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~2M | 1.28× | |
| 02 | Grand Est | ~1.5M | 1.07× | |
| 03 | Provence-Alpes-Côte d'Azur | ~1.5M | 1.06× | |
| 04 | Corsica | ~100K | 1.05× | |
| 05 | Occitanie | ~1.5M | 1.04× | |
| 06 | Nouvelle-Aquitaine | ~1.5M | 1.01× | |
| 07 | Auvergne-Rhône-Alpes | ~2.5M | 1.00× | |
| 08 | Bourgogne-Franche-Comté | ~800K | 0.96× | |
| 09 | Île-de-France | ~3.5M | 0.95× | |
| 10 | Pays de la Loire | ~1M | 0.94× | |
| 11 | Centre-Val de Loire | ~700K | 0.93× | |
| 12 | Normandy | ~900K | 0.91× | |
| 13 | Brittany | ~900K | 0.91× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Ricci | Movies & TV | 3.12× | ||
| 02 | Damart | Fashion & Accessoires | 2.35× | ||
| 03 | Julien Clerc | Music & Radio | 1.98× | ||
| 04 | Feu Vert | Cars & Mobility | 1.90× | ||
| 05 | Star Academy (France) | Movies & TV | 1.81× | ||
| 06 | vertbaudet | Fashion & Accessoires | 1.81× | ||
| 07 | Virginie Efira | Movies & TV | 1.81× | ||
| 08 | Spar (retailer) | Shopping | 1.80× | ||
| 09 | Decoration | Home & Garden | 1.79× | ||
| 10 | Hugues Aufray | Movies & TV | 1.68× | ||
| 11 | Mireille Mathieu | Music & Radio | 1.65× | ||
| 12 | Kiabi | Fashion & Accessoires | 1.64× | ||
| 13 | Carrefour Express | Shopping | 1.64× | ||
| 14 | Charlotte Cardin | Music & Radio | 1.60× | ||
| 15 | ICloud | Technology & Electronics | 1.59× | ||
| 16 | Limited liability company | Business & Career | 1.58× | ||
| 17 | Linens | Home & Garden | 1.56× | ||
| 18 | Gmail | Internet & Social Media | 1.52× | ||
| 19 | Groupon | Internet & Social Media | 1.52× | ||
| 20 | Google Maps | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.04× | |
| Indulgence | JOY | 0.96× | |
| DIY Mentality | THRILL | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.57× | |
| Extroversion | THRILL | 0.59× | |
| Risk Appetite | THRILL | 0.59× |
Discount stores has an estimated audience of 19,400,301 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
61.0% of Discount stores fans are female, 39.0% are male, with an average age of 45.0 years.
Discount stores fans show strongest brand affinity for Star Academy (France) (1.81×), Google Maps (1.51×), and Kiabi (1.64×) over the country average.
Discount stores fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~2.5M), and Hauts-de-France (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Google Maps (1.51×), Kiabi (1.64×), Carrefour Express (1.64×), and Charlotte Cardin (1.6×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.