Discount stores Audience in Brazil

Demographics of Discount stores fans

Audience persona

The typical Discount stores fan in Brazil is more female, around 42.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Barbie.

Top regions in Brazil

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Discount stores audiences in other countries

• Discount stores — Germany
• Discount stores — United States
• Discount stores — United Kingdom
• Discount stores — France
• Discount stores — Italy
• Discount stores — Spain
• Discount stores — Japan
• Discount stores — South Korea
• Discount stores — India
• Discount stores — Canada
• Discount stores — Mexico

More Lifestyle cluster audiences in Brazil

• Arts and music (39,605,104)
• Food and drink (38,965,798)
• Sports (38,308,261)
• Food (37,833,570)
• Shopping (37,669,704)

Frequently asked questions

How many fans does Discount stores have in Brazil?

Discount stores has an estimated audience of 14,510,732 people in Brazil, concentrated in São Paulo and Rio de Janeiro.

What is the gender split and age of Discount stores fans?

71.8% of Discount stores fans are female, 28.2% are male, with an average age of 42.4 years.

Which brands do Discount stores fans like most?

Discount stores fans show strongest brand affinity for Barbie (1.7×), Deal of the day (2.71×), and Personal care (1.63×) over the country average.

Where do Discount stores fans live in Brazil?

Discount stores fans in Brazil are most concentrated in São Paulo (reach 6,149,793), Rio de Janeiro (reach 2,453,418), and Federal District (reach 1,325,309). These three regions account for the largest share of the active audience.

What other brands do Discount stores fans also like?

Beyond Discount stores itself, the audience over-indexes on Deal of the day (2.71×), Personal care (1.63×), Discounting (1.9×), and Wholesale (1.81×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.