A data profile of the people who buy, follow and care about Discount stores in Brazil — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 14,510,732 people in Brazil.
The average Discount stores fan in Brazil is 42.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Deal of the day, Barbie, Personal care, with strongest over-indexing on Deal of the day (2.71× the country average).
Demographically, the Discount stores audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Discount stores fan in Brazil is more female, around 42.4 years old, with strong Creativity tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Discount stores profile in Brazil.
71.8% are female, 28.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 42.4 |
| Estimated audience size | 14,510,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Discount stores audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~800K | 3.45× | |
| 02 | São Paulo | ~5.5M | 1.52× | |
| 03 | Rio de Janeiro | ~2M | 1.50× | |
| 04 | Espírito Santo | ~400K | 1.21× | |
| 05 | Amazonas | ~300K | 1.08× | |
| 06 | Rio Grande do Norte | ~300K | 1.04× | |
| 07 | Maranhão | ~400K | 1.02× | |
| 08 | Mato Grosso do Sul | ~200K | 1.00× | |
| 09 | Tocantins | ~100K | 1.00× | |
| 10 | Amapá | ~50K | 1.00× | |
| 11 | Roraima | ~40K | 1.00× | |
| 12 | Rondônia | ~100K | 0.99× | |
| 13 | Paraíba | ~300K | 0.98× | |
| 14 | Alagoas | ~200K | 0.98× | |
| 15 | Piauí | ~200K | 0.98× | |
| 16 | Sergipe | ~100K | 0.98× | |
| 17 | Pará | ~500K | 0.97× | |
| 18 | Mato Grosso | ~300K | 0.97× | |
| 19 | Pernambuco | ~600K | 0.94× | |
| 20 | Bahia | ~900K | 0.93× | |
| 21 | Goiás | ~500K | 0.93× | |
| 22 | Ceará | ~600K | 0.92× | |
| 23 | Santa Catarina | ~600K | 0.91× | |
| 24 | Rio Grande do Sul | ~800K | 0.90× | |
| 25 | Paraná | ~800K | 0.88× | |
| 26 | Minas Gerais | ~1.5M | 0.84× | |
| 27 | Acre | 0.00× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deal of the day | Shopping | 2.71× | ||
| 02 | Skirt | Fashion & Accessoires | 2.20× | ||
| 03 | Handbags | Fashion & Accessoires | 2.14× | ||
| 04 | Child development | Business & Career | 2.11× | ||
| 05 | Children's clothing | Fashion & Accessoires | 2.10× | ||
| 06 | Lojas Renner | Fashion & Accessoires | 1.99× | ||
| 07 | Discounting | Shopping | 1.90× | ||
| 08 | Andressa Urach | Fashion & Accessoires | 1.90× | ||
| 09 | Shopee | Shopping | 1.88× | ||
| 10 | Arezzo | Travel & Leisure | 1.85× | ||
| 11 | Trousers | Fashion & Accessoires | 1.82× | ||
| 12 | Wholesale | Fashion & Accessoires | 1.81× | ||
| 13 | Coupons | Shopping | 1.78× | ||
| 14 | Dresses | Fashion & Accessoires | 1.78× | ||
| 15 | O Boticário | Shopping | 1.75× | ||
| 16 | Barbie | Movies & TV | 1.70× | ||
| 17 | Belém | Travel & Leisure | 1.65× | ||
| 18 | Personal care | Health | 1.63× | ||
| 19 | Black Friday (shopping) | Shopping | 1.60× | ||
| 20 | Confectionery | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.51× | |
| Price Sensitivity | PREMIUM | 1.40× | |
| Extroversion | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Career Orientation | POWER | 0.74× | |
| Risk Appetite | THRILL | 0.77× |
Discount stores has an estimated audience of 14,510,732 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
71.8% of Discount stores fans are female, 28.2% are male, with an average age of 42.4 years.
Discount stores fans show strongest brand affinity for Deal of the day (2.71×), Barbie (1.7×), and Personal care (1.63×) over the country average.
Discount stores fans in Brazil are most concentrated in São Paulo (reach ~5.5M), Rio de Janeiro (reach ~2M), and Minas Gerais (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Barbie (1.7×), Personal care (1.63×), Discounting (1.9×), and Wholesale (1.81×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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