Belém Audience in Brazil
Belém has an estimated audience of 19,058,777 people in Brazil. 62.3% are female, 37.7% are male, average age 39.1. Top brand affinities: Barbecue, Religion, Spotify, Discount stores, Samsung.
Top brand affinities include Barbecue, Religion, Spotify, with strongest over-indexing on Barbecue (1.65× the country average). Demographically, the Belém audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Belém fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 39.1 |
| Estimated audience size | 19,058,777 |
Audience persona
The typical Belém fan in Brazil is more female, around 39.1 years old, with strong Creativity tendencies and a notable affinity for Barbecue.
Top brand affinities of Belém fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbecue | 1.65× | Food & Beverages |
| Religion | 1.58× | Business & Career |
| Spotify | 1.58× | Internet & Social Media |
| Discount stores | 1.65× | Shopping |
| Samsung | 1.65× | Technology & Electronics |
| X | 1.58× | Internet & Social Media |
| Hypermarket | 1.65× | Shopping |
| College | 1.58× | Business & Career |
| Veganism | 1.65× | Food & Beverages |
| TV reality shows | 1.65× | Movies & TV |
| MSN | 1.54× | News |
| Documentary movies | 1.57× | Movies & TV |
| Baking | 1.65× | Food & Beverages |
| Duvet | 1.62× | Home & Garden |
| Yahoo! | 1.61× | Internet & Social Media |
| Marie Curie | 1.54× | Business & Career |
| Punta Cana | 1.53× | Travel & Leisure |
| Rod Stewart | 1.64× | Music & Radio |
| Soulmate | 1.55× | Kids & Family |
| Amazon Marketplace | 1.59× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.25 |
| Price Sensitivity | PREMIUM | 1.21 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Individualism | JOY | 1.19 |
| Tradition | CONSERVATISM | 1.18 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 56.2% |
| Mexico | 12.5% |
| Portugal | 5.6% |
See Belém audiences in other countries
More City audiences in Brazil
- St Andrews (79,707,367)
- St Albans (79,657,109)
- São Paulo (31,775,991)
- Nieuwegein (27,122,494)
- Rio de Janeiro (24,008,315)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Belém. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.