A data profile of the people who buy, follow and care about Belém in Brazil — modelled from more than twelve digital signal sources. Belém has an estimated audience of 19,058,777 people in Brazil.
Belém has an estimated audience of 19,058,777 people in Brazil. 62.3% are female, 37.7% are male, average age 39.1. Top brand affinities: Barbecue, Religion, Spotify, Discount stores, Samsung.
Top brand affinities include Barbecue, Religion, Spotify, with strongest over-indexing on Barbecue (1.65× the country average).
Demographically, the Belém audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Creativity, Price Sensitivity.
The typical Belém fan in Brazil is more female, around 39.1 years old, with strong Creativity tendencies and a notable affinity for Barbecue.
The key figures that characterise the Belém profile in Brazil.
62.3% are female, 37.7% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 39.1 |
| Estimated audience size | 19,058,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Belém audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 56.2% |
| Mexico | 12.5% |
| Portugal | 5.6% |
The strongest cross-interests of the Belém audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbecue | Food & Beverages | 1.65× | ||
| 02 | Discount stores | Shopping | 1.65× | ||
| 03 | Samsung | Technology & Electronics | 1.65× | ||
| 04 | Hypermarket | Shopping | 1.65× | ||
| 05 | Veganism | Food & Beverages | 1.65× | ||
| 06 | TV reality shows | Movies & TV | 1.65× | ||
| 07 | Baking | Food & Beverages | 1.65× | ||
| 08 | Rod Stewart | Music & Radio | 1.64× | ||
| 09 | Duvet | Home & Garden | 1.62× | ||
| 10 | Yahoo! | Internet & Social Media | 1.61× | ||
| 11 | Religion | Business & Career | 1.58× | ||
| 12 | Spotify | Internet & Social Media | 1.58× | ||
| 13 | X | Internet & Social Media | 1.58× | ||
| 14 | College | Business & Career | 1.58× | ||
| 15 | Documentary movies | Movies & TV | 1.57× | ||
| 16 | Soulmate | Kids & Family | 1.55× | ||
| 17 | Steve Carell | Movies & TV | 1.55× | ||
| 18 | MSN | News | 1.54× | ||
| 19 | Marie Curie | Business & Career | 1.54× | ||
| 20 | Punta Cana | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.25× | |
| Price Sensitivity | PREMIUM | 1.21× | |
| Healthy Lifestyle | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| DIY Mentality | THRILL | 0.87× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Belém. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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