Rascasse Audience Intelligence

Belém Audience in Mexico

A data profile of the people who buy, follow and care about Belém in Mexico — modelled from more than twelve digital signal sources. Belém has an estimated audience of 4,237,905 people in Mexico.

The average Belém fan in Mexico is 29.9 years old, more female, and lives primarily in Distrito Federal.

The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Belém profile in Mexico.

Audience size
4.2M
in Mexico
Gender
59.8%
40.2% male
Age
29.9
average years
Country rank
#640
POI in Mexico
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Belém fans

59.8% are female, 40.2% are male, average age 29.9.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Belém audience in Mexico
MetricValue
Female59.8%
Male40.2%
Average age29.9
Estimated audience size4,237,905
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Belém audience in Mexico
Age bracketShare%
16-1944%
20-2924%
30-3916%
40-4912%
50+5%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Belém audience comes from Mexico.

Worldwide audience distribution share by country for Belém
CountryShare
Brazil56.2%
Mexico12.5%
Portugal5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Belém audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Belém fans by region: top regions in Mexico
#RegionReachAffinity×
01Distrito Federal~800K1.38×
02Colima~30K1.16×
03Baja California Sur~40K1.11×
04Tlaxcala~50K1.08×
05Durango~60K1.06×
06Aguascalientes~60K1.03×
07Guerrero~100K1.02×
08Hidalgo~100K1.01×
09Morelos~70K1.01×
10Chiapas~100K0.99×
11Yucatan~90K0.98×
12Michoacan de Ocampo~100K0.97×
13Coahuila de Zaragoza~100K0.97×
14State of Mexico~600K0.96×
15Chihuahua~100K0.96×
16Sinaloa~100K0.96×
17Veracruz (state)~200K0.94×
18Puebla~200K0.94×
19Guanajuato~200K0.94×
20Baja California~200K0.94×
21Jalisco~300K0.92×
22Nuevo Leon~200K0.91×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Belém. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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