Guadalajara Audience in Mexico
Guadalajara has an estimated audience of 7,743,912 people in Mexico. 49.1% are female, 50.9% are male, average age 33.7. Top regions: Jalisco, State of Mexico, Guanajuato. Top brand affinities: Mobile payment, Puma, MSN, Catholic Church, Anti-aging cream.
The average Guadalajara fan in Mexico is 33.7 years old, balanced, and lives primarily in Jalisco. The audience is concentrated in Jalisco, State of Mexico, Guanajuato. Top brand affinities include Mobile payment, Puma, MSN, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Guadalajara audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Guadalajara fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 33.7 |
| Estimated audience size | 7,743,912 |
Audience persona
The typical Guadalajara fan in Mexico is balanced, around 33.7 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Jalisco | 2,240,340 | 3.92× |
| State of Mexico | 917,626 | 0.86× |
| Guanajuato | 365,111 | 1× |
| Veracruz (state) | 362,304 | 0.8× |
| Nuevo Leon | 340,679 | 0.73× |
| Michoacan de Ocampo | 323,339 | 1.21× |
| Puebla | 313,303 | 0.76× |
| Baja California | 293,964 | 0.91× |
| Chihuahua | 238,471 | 0.89× |
| Chiapas | 182,274 | 0.78× |
| Coahuila de Zaragoza | 175,690 | 0.76× |
| Guerrero | 136,098 | 0.69× |
| Nayarit | 131,343 | 1.76× |
| Hidalgo | 127,483 | 0.68× |
| Yucatan | 114,037 | 0.71× |
| Zacatecas | 90,666 | 0.92× |
| Morelos | 89,676 | 0.67× |
| Aguascalientes | 83,449 | 0.85× |
| Durango | 76,960 | 0.72× |
| Baja California Sur | 68,547 | 1.11× |
| Colima | 57,859 | 1.17× |
| Tlaxcala | 56,279 | 0.63× |
| Campeche | 28,387 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| MSN | 2.74× | News |
| Catholic Church | 2.44× | Politics & Society |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| TikTok | 1.68× | Internet & Social Media |
| Travel agency | 2.74× | Travel & Leisure |
| Banana | 2.44× | Food & Beverages |
| Local news | 4.84× | News |
| Sarcasm | 2.43× | Politics & Society |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Game consoles | 1.86× | Technology & Electronics |
| Single malt whisky | 7.12× | Food & Beverages |
| Pedro Pascal | 2.35× | Movies & TV |
| Skin care | 2.07× | Beauty & Wellness |
| Beaches | 1.64× | Travel & Leisure |
| George Clooney | 5.84× | Movies & TV |
| Broadcasting of sports events | 3.09× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.41 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 37.8% |
| United States | 29.2% |
| Spain | 8.9% |
See Guadalajara audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Liverpool (8,335,387)
- Oaxaca (7,671,037)
- Cancún (7,563,681)
Frequently asked questions
How many fans does Guadalajara have in Mexico?
Guadalajara has an estimated audience of 7,743,912 people in Mexico, concentrated in Jalisco and State of Mexico.
What is the gender split and age of Guadalajara fans?
49.1% of Guadalajara fans are female, 50.9% are male, with an average age of 33.7 years.
Which brands do Guadalajara fans like most?
Guadalajara fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and MSN (2.74×) over the country average.
Where do Guadalajara fans live in Mexico?
Guadalajara fans in Mexico are most concentrated in Jalisco (reach 2,240,340), State of Mexico (reach 917,626), and Guanajuato (reach 365,111). These three regions account for the largest share of the active audience.
What other brands do Guadalajara fans also like?
Beyond Guadalajara itself, the audience over-indexes on Puma (2.76×), MSN (2.74×), Catholic Church (2.44×), and Anti-aging cream (3.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Guadalajara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.