Rascasse Audience Intelligence

Guadalajara Audience in United States

A data profile of the people who buy, follow and care about Guadalajara in United States — modelled from more than twelve digital signal sources. Guadalajara has an estimated audience of 5,972,977 people in United States.

#89among City in United States#384among POI in United States#484in Travel & Leisure

The average Guadalajara fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Volaris, Cruz Azul, Mexico, with strongest over-indexing on Volaris (12.33× the country average).

Demographically, the Guadalajara audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guadalajara fan in United States is balanced, around 38.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Volaris.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guadalajara profile in United States.

Audience size
6M
in United States
Gender
47.7%♀
52.3% male
Age
38.8
average years
Country rank
#5727
POI in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guadalajara fans

47.7% are female, 52.3% are male, average age 38.8.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Guadalajara audience in United States
MetricValue
Female47.7%
Male52.3%
Average age38.8
Estimated audience size5,972,977
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Guadalajara audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Guadalajara audience comes from United States.

Worldwide audience distribution share by country for Guadalajara
CountryShare
Mexico37.8%
United States29.2%
Spain8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guadalajara audience in United States is strongest.

Fig. 05

Top regions by affinity

Guadalajara fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~50K3.43×
02California~1.5M2.42×
03Arizona~300K2.25×
04Nevada~100K1.87×
05Wyoming~20K1.87×
06Montana~30K1.84×
07Texas~900K1.78×
08Iowa~90K1.75×
09New Mexico~50K1.64×
10Colorado~100K1.47×
11Oregon~100K1.44×
12Washington~200K1.40×
13Illinois~300K1.39×
14Idaho~30K1.16×
15Utah~60K1.11×
16Virginia~100K1.02×
17Washington, District of Columbia~20K1.01×
18North Dakota~10K0.94×
19Georgia~200K0.93×
20Nebraska~30K0.91×
21Mississippi~40K0.89×
22Kansas~40K0.87×
23Wisconsin~80K0.86×
24Alaska~10K0.83×
25Arkansas~40K0.80×
26Minnesota~70K0.78×
27New York~300K0.76×
28Missouri~70K0.74×
29Indiana~80K0.70×
30Oklahoma~50K0.70×
31Florida~300K0.68×
32North Carolina~100K0.67×
33Hawaii~20K0.66×
34Tennessee~80K0.64×
35Massachusetts~70K0.63×
36Kentucky~50K0.62×
37West Virginia~20K0.62×
38Alabama~50K0.59×
39Michigan~90K0.58×
40New Jersey~90K0.57×
41Maryland~60K0.57×
42South Carolina~50K0.56×
43Louisiana~40K0.55×
44Connecticut~30K0.54×
45Delaware~9K0.54×
46Rhode Island~10K0.52×
47Pennsylvania~100K0.50×
48New Hampshire~10K0.50×
49Maine~10K0.50×
50Ohio~90K0.47×
Fig. 06

Affinity by region

Affinity by region — Guadalajara, United States
0.47×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guadalajara audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guadalajara audience
#·InterestCategoryAffinity×
01VolarisTravel & Leisure12.33×
02Lyric poetryLiterature10.48×
03Cruz AzulSports10.07×
04FIFA Club World CupSports9.54×
05Atlético MadridSports9.27×
06MariachiMusic & Radio9.19×
07Tigres UANLSports8.62×
08Club AméricaSports7.83×
09CumbiaMusic & Radio7.55×
10San Diego PadresSports6.38×
11Web serverTechnology & Electronics5.70×
12Milwaukee BrewersSports4.10×
13TequilaFood & Beverages3.53×
14MexicoTravel & Leisure3.42×
15TacoFood & Beverages3.30×
16Las VegasTravel & Leisure2.77×
17Staples (Canada)Business & Career2.30×
18RecreationTravel & Leisure1.92×
19BarsTravel & Leisure1.71×
20NatureHome & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guadalajara audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guadalajara audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.61×
SpiritualityBALANCE1.58×
Early Adopter MentalityPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guadalajara audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.29×
CreativityOPEN0.76×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guadalajara have in United States?

Guadalajara has an estimated audience of 5,972,977 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guadalajara fans?

47.7% of Guadalajara fans are female, 52.3% are male, with an average age of 38.8 years.

03

Which brands do Guadalajara fans like most?

Guadalajara fans show strongest brand affinity for Volaris (12.33×), Cruz Azul (10.07×), and Mexico (3.42×) over the country average.

04

Where do Guadalajara fans live in United States?

Guadalajara fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Guadalajara fans also like?

Beyond Guadalajara itself, the audience over-indexes on Cruz Azul (10.07×), Mexico (3.42×), Mariachi (9.19×), and Web server (5.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Guadalajara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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