San Diego Padres Audience in United States

San Diego Padres logo

San Diego Padres has an estimated audience of 7,347,348 people in United States. 36.7% are female, 63.3% are male, average age 37.1. Top regions: California, Arizona, Texas. Top brand affinities: Milwaukee Brewers, Lulu (company), Pharmacology, Soccer, Child.

The average San Diego Padres fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Milwaukee Brewers, Lulu (company), Pharmacology, with strongest over-indexing on Milwaukee Brewers (7.94× the country average). Demographically, the San Diego Padres audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of San Diego Padres fans

Demographic split for San Diego Padres audience in United States
MetricValue
Female36.7%
Male63.3%
Average age37.1
Estimated audience size7,347,348

Audience persona

The typical San Diego Padres fan in United States is more male, around 37.1 years old, with strong Tradition tendencies and a notable affinity for Milwaukee Brewers.

Top regions in United States

Top regions ranked by reach for San Diego Padres in United States
RegionReachAffinity
California5,510,5127.28×
Arizona659,5704.4×
Texas478,1430.76×
New York366,2150.89×
Florida335,7690.68×
Nevada203,1642.86×
Pennsylvania194,7800.79×
Illinois192,7500.79×
New Jersey186,1131×
Georgia158,3080.7×
Ohio144,0650.64×
North Carolina141,0440.64×
Washington129,8100.88×
Michigan106,3910.55×
Oregon106,1621.26×
Virginia103,0670.58×
Missouri101,6930.86×
Colorado100,3900.87×
Tennessee93,3020.63×
Indiana88,3280.66×
Wisconsin86,8420.79×
Maryland84,0140.67×
Massachusetts72,6490.5×
Utah69,9881.06×
Alabama62,4680.61×
South Carolina62,1590.56×
Louisiana57,8800.61×
Idaho57,7181.57×
Hawaii57,2541.81×
New Mexico54,8091.49×
Minnesota54,1790.51×
Connecticut49,0960.67×
Oklahoma47,2360.58×
Kentucky45,0830.49×
Iowa44,4620.73×
Kansas42,2560.73×
Arkansas38,7050.64×
Mississippi32,1570.53×
Nebraska25,3110.69×
Montana24,4511.2×
Wyoming16,4171.51×
Rhode Island13,9890.6×
Delaware13,2880.66×
New Hampshire12,8250.44×
West Virginia12,5170.37×
South Dakota11,9950.71×
Washington, District of Columbia11,4100.52×
Maine10,1820.39×
Alaska9,8330.63×
North Dakota9,6220.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Diego Padres audience
BrandAffinityCategory
Milwaukee Brewers7.94×Sports
Lulu (company)10.86×Shopping
Pharmacology7.18×Business & Career
Soccer2.63×Sports
Child2.32×Kids & Family
Detroit Tigers4.66×Sports
Sugar (American band)14.66×Music & Radio
Seattle Mariners5.78×Sports
Telenovela7.21×Movies & TV
Culture2.1×Literature
Food and drink1.7×Food & Beverages
Empresario10.38×Business & Career
Quinceañera (telenovela)5.83×Movies & TV
Mexico3.19×Travel & Leisure
Philosophy2.35×Business & Career
North America2.42×Travel & Leisure
Volaris9.36×Travel & Leisure
Burlington3.71×Fashion & Accessoires
Pixi10.71×Beauty & Wellness
Food1.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Diego Padres audience
TraitClusterScore
TraditionCONSERVATISM1.38
Early Adopter MentalityPOWER1.31
Risk AppetiteTHRILL1.22
ExtroversionTHRILL1.21
Sports ActivityPOWER1.2
IndulgenceJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for San Diego Padres
CountryShare
United States77.2%
Mexico8.8%
Canada2.0%

See San Diego Padres audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does San Diego Padres have in United States?

San Diego Padres has an estimated audience of 7,347,348 people in United States, concentrated in California and Arizona.

What is the gender split and age of San Diego Padres fans?

36.7% of San Diego Padres fans are female, 63.3% are male, with an average age of 37.1 years.

Which brands do San Diego Padres fans like most?

San Diego Padres fans show strongest brand affinity for Milwaukee Brewers (7.94×), Lulu (company) (10.86×), and Pharmacology (7.18×) over the country average.

Where do San Diego Padres fans live in United States?

San Diego Padres fans in United States are most concentrated in California (reach 5,510,512), Arizona (reach 659,570), and Texas (reach 478,143). These three regions account for the largest share of the active audience.

What other brands do San Diego Padres fans also like?

Beyond San Diego Padres itself, the audience over-indexes on Lulu (company) (10.86×), Pharmacology (7.18×), Soccer (2.63×), and Child (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego Padres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.