Rascasse Audience Intelligence

San Diego Padres Audience in United States

A data profile of the people who buy, follow and care about San Diego Padres in United States — modelled from more than twelve digital signal sources. San Diego Padres has an estimated audience of 6,694,551 people in United States.

#28among Baseball in United States#111among Team in United States#430in Sports

The average San Diego Padres fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Milwaukee Brewers, FIFA World Cup 2026, Pharmacology, with strongest over-indexing on Milwaukee Brewers (7.94× the country average).

Demographically, the San Diego Padres audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Diego Padres fan in United States is more male, around 37.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Milwaukee Brewers.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Diego Padres profile in United States.

Audience size
6.7M
in United States
Gender
36.7%♀
63.3% male
Age
37.1
average years
Country rank
#5215
Team in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Diego Padres fans

36.7% are female, 63.3% are male, average age 37.1.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for San Diego Padres audience in United States
MetricValue
Female36.7%
Male63.3%
Average age37.1
Estimated audience size6,694,551
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the San Diego Padres audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

66.7%

of the worldwide San Diego Padres audience comes from United States.

Worldwide audience distribution share by country for San Diego Padres
CountryShare
United States66.7%
Mexico13.7%
Colombia2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Diego Padres audience in United States is strongest.

Fig. 05

Top regions by affinity

San Diego Padres fans by region: top regions in United States
#RegionReachAffinity×
01California~5.5M7.04×
02Arizona~600K3.79×
03Nevada~200K2.90×
04Hawaii~60K1.98×
05Idaho~60K1.76×
06Wyoming~20K1.65×
07New Mexico~60K1.60×
08Oregon~100K1.28×
09Montana~30K1.26×
10Utah~70K1.13×
11Wisconsin~100K1.02×
12Washington~100K0.97×
13Illinois~200K0.93×
14Colorado~100K0.91×
15New Jersey~200K0.86×
16Iowa~50K0.85×
17Missouri~100K0.84×
18Pennsylvania~200K0.79×
19Alaska~10K0.77×
20South Dakota~10K0.75×
21New York~300K0.74×
22Delaware~10K0.74×
23Indiana~100K0.72×
24Nebraska~30K0.72×
25Kansas~40K0.70×
26Texas~400K0.68×
27North Dakota~10K0.68×
28Arkansas~40K0.66×
29Maryland~80K0.64×
30Ohio~100K0.63×
31Florida~300K0.62×
32Tennessee~90K0.62×
33Rhode Island~10K0.62×
34Georgia~100K0.61×
35Oklahoma~50K0.61×
36Connecticut~40K0.61×
37Kentucky~50K0.60×
38North Carolina~100K0.58×
39Alabama~60K0.58×
40Louisiana~50K0.56×
41Mississippi~30K0.56×
42South Carolina~60K0.55×
43Michigan~100K0.54×
44Virginia~100K0.54×
45Massachusetts~70K0.51×
46Washington, District of Columbia~10K0.50×
47New Hampshire~10K0.48×
48Maine~10K0.48×
49Minnesota~50K0.47×
50West Virginia~20K0.47×
Fig. 06

Affinity by region

Affinity by region — San Diego Padres, United States
0.47×1.00×7.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Diego Padres audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Diego Padres audience
#·InterestCategoryAffinity×
01Sugar (American band)Music & Radio14.66×
02Angelique BoyerMovies & TV12.69×
03Lulu (company)Shopping10.86×
04EmpresarioBusiness & Career10.38×
05VolarisTravel & Leisure9.36×
06Milwaukee BrewersSports7.94×
07TelenovelaMovies & TV7.21×
08PharmacologyBusiness & Career7.18×
09Quinceañera (telenovela)Movies & TV5.83×
10Seattle MarinersSports5.78×
11Detroit TigersSports4.66×
12BurlingtonFashion & Accessoires3.71×
13MexicoTravel & Leisure3.19×
14SoccerSports2.63×
15North AmericaTravel & Leisure2.42×
16PhilosophyBusiness & Career2.35×
17FIFA World Cup 2026Sports2.34×
18ChildKids & Family2.32×
19CultureLiterature2.10×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Diego Padres audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Diego Padres audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.42×
SpiritualityBALANCE1.40×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Diego Padres audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.73×
IndividualismJOY0.77×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Diego Padres have in United States?

San Diego Padres has an estimated audience of 6,694,551 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of San Diego Padres fans?

36.7% of San Diego Padres fans are female, 63.3% are male, with an average age of 37.1 years.

03

Which brands do San Diego Padres fans like most?

San Diego Padres fans show strongest brand affinity for Milwaukee Brewers (7.94×), FIFA World Cup 2026 (2.34×), and Pharmacology (7.18×) over the country average.

04

Where do San Diego Padres fans live in United States?

San Diego Padres fans in United States are most concentrated in California (reach ~5.5M), Arizona (reach ~600K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do San Diego Padres fans also like?

Beyond San Diego Padres itself, the audience over-indexes on FIFA World Cup 2026 (2.34×), Pharmacology (7.18×), Lulu (company) (10.86×), and Soccer (2.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego Padres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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