Rascasse Audience Intelligence

KaRoL G Audience in United States

A data profile of the people who buy, follow and care about KaRoL G in United States — modelled from more than twelve digital signal sources. KaRoL G has an estimated audience of 5,223,316 people in United States.

#49among Singer-songwriter in United States#668among Person in United States#562in Music & Radio

The average KaRoL G fan in United States is 29.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Latin Music, Bad Bunny, Maquillaje Profesional, with strongest over-indexing on Latin Music (23.97× the country average).

Demographically, the KaRoL G audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KaRoL G fan in United States is more female, around 29.9 years old, with strong Mindfulness tendencies and a notable affinity for Latin Music.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KaRoL G profile in United States.

Audience size
5.2M
in United States
Gender
58.3%♀
41.7% male
Age
29.9
average years
Country rank
#6410
Person in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KaRoL G fans

58.3% are female, 41.7% are male, average age 29.9.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for KaRoL G audience in United States
MetricValue
Female58.3%
Male41.7%
Average age29.9
Estimated audience size5,223,316
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the KaRoL G audience in United States
Age bracketShare%
16-1943%
20-2924%
30-3917%
40-4911%
50+5%
Fig. 04

Worldwide distribution

32.1%

of the worldwide KaRoL G audience comes from United States.

Worldwide audience distribution share by country for KaRoL G
CountryShare
United States32.1%
Mexico10.0%
Spain8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KaRoL G audience in United States is strongest.

Fig. 05

Top regions by affinity

KaRoL G fans by region: top regions in United States
#RegionReachAffinity×
01California~1M2.19×
02Florida~700K2.06×
03Arizona~200K2.02×
04Texas~800K2.00×
05Nevada~80K1.72×
06New Jersey~200K1.70×
07New Mexico~40K1.63×
08New York~400K1.51×
09Illinois~200K1.50×
10Connecticut~70K1.40×
11Rhode Island~20K1.35×
12Massachusetts~100K1.25×
13Maryland~100K1.21×
14Utah~50K1.18×
15Washington, District of Columbia~20K1.14×
16Georgia~200K1.11×
17Virginia~100K1.10×
18Colorado~80K1.08×
19North Carolina~200K1.05×
20Oregon~50K0.99×
21Kansas~40K0.97×
22Washington~90K0.96×
23Pennsylvania~200K0.94×
24Oklahoma~50K0.91×
25Delaware~10K0.90×
26Alabama~60K0.88×
27Nebraska~20K0.88×
28Wisconsin~60K0.82×
29South Carolina~60K0.82×
30Idaho~20K0.82×
31Indiana~70K0.81×
32Tennessee~70K0.78×
33Minnesota~50K0.77×
34Arkansas~30K0.77×
35Missouri~60K0.75×
36Kentucky~40K0.72×
37Louisiana~40K0.71×
38Iowa~30K0.69×
39Alaska~7K0.69×
40Ohio~100K0.68×
41Hawaii~10K0.68×
42New Hampshire~10K0.67×
43Michigan~80K0.66×
44South Dakota~7K0.62×
45Montana~8K0.59×
46North Dakota~6K0.59×
47Vermont~5K0.56×
48Mississippi~20K0.55×
49West Virginia~10K0.54×
50Maine~9K0.53×
Fig. 06

Affinity by region

Affinity by region — KaRoL G, United States
0.53×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KaRoL G audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KaRoL G audience
#·InterestCategoryAffinity×
01OzunaMusic & Radio25.10×
02Latin MusicMusic & Radio23.97×
03Football tennisSports20.70×
04Maquillaje ProfesionalBeauty & Wellness14.95×
05CarrosTravel & Leisure13.95×
06MedellínTravel & Leisure13.73×
07El Palacio de HierroShopping12.38×
08Cruz AzulSports10.97×
09Liga MXSports9.28×
10Regional styles of Mexican musicMusic & Radio8.81×
11Bad BunnyMusic & Radio7.96×
12Bachata (dance)Music & Radio6.50×
13Salsa (dance)Music & Radio6.24×
14Salsa musicMusic & Radio6.10×
15Latin danceSports5.82×
16Real Madrid C.F.Sports5.19×
17Latin popMusic & Radio4.64×
18UEFA Champions LeagueSports4.25×
19FIFA World CupSports3.16×
20FIFA World Cup 2026Sports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KaRoL G audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KaRoL G audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.58×
Pet OwnershipJOY1.20×
Luxury OrientationPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KaRoL G audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
Community OrientationOPEN0.61×
Quality AwarenessPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KaRoL G have in United States?

KaRoL G has an estimated audience of 5,223,316 people in United States, concentrated in California and Texas.

02

What is the gender split and age of KaRoL G fans?

58.3% of KaRoL G fans are female, 41.7% are male, with an average age of 29.9 years.

03

Which brands do KaRoL G fans like most?

KaRoL G fans show strongest brand affinity for Latin Music (23.97×), Bad Bunny (7.96×), and Maquillaje Profesional (14.95×) over the country average.

04

Where do KaRoL G fans live in United States?

KaRoL G fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do KaRoL G fans also like?

Beyond KaRoL G itself, the audience over-indexes on Bad Bunny (7.96×), Maquillaje Profesional (14.95×), Liga MX (9.28×), and Real Madrid C.F. (5.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See KaRoL G audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KaRoL G. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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