Latin pop Audience in United States

Latin pop has an estimated audience of 23,220,524 people in United States. 57.7% are female, 42.3% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Enterprise Rent-A-Car, CarGurus.

The average Latin pop fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (20.67× the country average). Demographically, the Latin pop audience skews more female with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Latin pop fans

Demographic split for Latin pop audience in United States
MetricValue
Female57.7%
Male42.3%
Average age35.2
Estimated audience size23,220,524

Audience persona

The typical Latin pop fan in United States is more female, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Latin pop in United States
RegionReachAffinity
California2,896,7841.13×
Texas1,967,7510.99×
Florida1,270,1740.81×
New York1,216,5700.94×
Illinois549,1840.71×
New Jersey489,3870.83×
Georgia463,0290.65×
Arizona425,2440.9×
Virginia423,8490.75×
North Carolina409,6540.59×
Pennsylvania387,3460.5×
Michigan340,0340.56×
Ohio332,0860.46×
Washington324,4010.7×
Massachusetts324,0130.71×
Maryland292,6220.73×
Indiana245,8940.58×
Alabama233,4660.72×
Tennessee233,0090.5×
Missouri218,2950.58×
South Carolina210,3100.6×
Colorado210,2720.57×
Kentucky206,7380.71×
Minnesota184,6710.56×
Connecticut178,6740.77×
Nevada177,4360.79×
Louisiana167,2080.56×
Oregon166,4130.63×
Mississippi161,1930.84×
Arkansas143,2010.75×
Wisconsin140,9260.4×
Oklahoma140,0450.54×
Kansas133,1570.73×
West Virginia133,0721.23×
Alaska132,7962.67×
Maine132,2661.59×
Nebraska125,2631.08×
Idaho122,8851.06×
Utah121,8880.59×
Hawaii117,3891.18×
Iowa116,6880.61×
Montana115,7631.8×
New Mexico115,7080.99×
South Dakota114,2632.13×
North Dakota111,2542.33×
New Hampshire109,6461.2×
Wyoming107,6483.13×
Rhode Island105,8771.43×
Vermont104,1362.55×
Delaware102,7171.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Latin pop audience
BrandAffinityCategory
Google Maps20.67×Internet & Social Media
Indeed.com18.79×Business & Career
Capital One12.76×Business & Career
Enterprise Rent-A-Car17.64×Cars & Mobility
CarGurus15.13×Cars & Mobility
Google News13.96×News
Circle K16.13×Shopping
Cillian Murphy26.54×Movies & TV
Depop28.19×Fashion & Accessoires
AccuWeather12.93×Home & Garden
Khan Academy15.56×Business & Career
JD Sports23.61×Shopping
Beetlejuice8.69×Movies & TV
DuckDuckGo16.22×Internet & Social Media
ICloud16.52×Technology & Electronics
Jollibee18.32×Food & Beverages
DeviantArt12.05×Internet & Social Media
Google Earth16.93×Internet & Social Media
Billy Bob Thornton14.57×Movies & TV
Dakota Johnson15.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Latin pop audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.2
ExtroversionTHRILL1.13
Social Media UsageJOY1.05
MindfulnessBALANCE1.04
Quality AwarenessPREMIUM1.02
Luxury OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Latin pop
CountryShare
United States25.8%
Mexico10.2%
Spain8.0%

See Latin pop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Latin pop have in United States?

Latin pop has an estimated audience of 23,220,524 people in United States, concentrated in California and Texas.

What is the gender split and age of Latin pop fans?

57.7% of Latin pop fans are female, 42.3% are male, with an average age of 35.2 years.

Which brands do Latin pop fans like most?

Latin pop fans show strongest brand affinity for Google Maps (20.67×), Indeed.com (18.79×), and Capital One (12.76×) over the country average.

Where do Latin pop fans live in United States?

Latin pop fans in United States are most concentrated in California (reach 2,896,784), Texas (reach 1,967,751), and Florida (reach 1,270,174). These three regions account for the largest share of the active audience.

What other brands do Latin pop fans also like?

Beyond Latin pop itself, the audience over-indexes on Indeed.com (18.79×), Capital One (12.76×), Enterprise Rent-A-Car (17.64×), and CarGurus (15.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Latin pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.