Rascasse Audience Intelligence

Bolero Audience in United States

A data profile of the people who buy, follow and care about Bolero in United States — modelled from more than twelve digital signal sources. Bolero has an estimated audience of 3,602,404 people in United States.

#183among Musical genre in United States#4580among Topic in United States#851in Music & Radio

The average Bolero fan in United States is 36.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include faith no more, AFL Grand Final, musica ranchera, with strongest over-indexing on faith no more (252.01× the country average).

Demographically, the Bolero audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bolero fan in United States is balanced, around 36.1 years old, with strong Tradition tendencies and a notable affinity for faith no more.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bolero profile in United States.

Audience size
3.6M
in United States
Gender
51.2%♀
48.8% male
Age
36.1
average years
Country rank
#8800
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bolero fans

51.2% are female, 48.8% are male, average age 36.1.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Bolero audience in United States
MetricValue
Female51.2%
Male48.8%
Average age36.1
Estimated audience size3,602,404
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Bolero audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Bolero audience comes from United States.

Worldwide audience distribution share by country for Bolero
CountryShare
Mexico16.4%
United States16.1%
Vietnam10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bolero audience in United States is strongest.

Fig. 05

Top regions by affinity

Bolero fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.53×
02Arizona~100K1.43×
03Washington, District of Columbia~10K1.38×
04Washington~100K1.37×
05Massachusetts~90K1.24×
06New Jersey~100K1.23×
07Illinois~100K1.22×
08New York~200K1.21×
09Virginia~100K1.21×
10Minnesota~60K1.21×
11Oregon~50K1.19×
12Vermont~7K1.18×
13Maryland~70K1.12×
14Colorado~60K1.12×
15Connecticut~40K1.11×
16Hawaii~20K1.11×
17Rhode Island~10K1.07×
18Florida~300K1.04×
19Pennsylvania~100K1.04×
20New Hampshire~10K1.04×
21North Carolina~100K1.02×
22Wisconsin~60K1.02×
23Kansas~30K1.02×
24Nebraska~20K1.02×
25Texas~300K1.01×
26Maine~10K1.01×
27Missouri~60K1.00×
28Georgia~100K0.99×
29Delaware~10K0.98×
30Idaho~20K0.96×
31Utah~30K0.95×
32Alaska~7K0.95×
33Iowa~30K0.92×
34Michigan~90K0.91×
35Montana~9K0.91×
36Nevada~30K0.90×
37South Dakota~7K0.89×
38Alabama~40K0.88×
39North Dakota~6K0.87×
40Ohio~100K0.86×
41Tennessee~60K0.85×
42Indiana~60K0.85×
43Oklahoma~30K0.83×
44Kentucky~40K0.82×
45South Carolina~40K0.80×
46Louisiana~40K0.80×
47New Mexico~10K0.79×
48West Virginia~10K0.76×
49Arkansas~20K0.74×
50Mississippi~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Bolero, United States
0.66×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bolero audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bolero audience
#·InterestCategoryAffinity×
01faith no moreMusic & Radio252.01×
02AFL Grand FinalSports152.54×
03ValrhonaFood & Beverages113.50×
04Buena Vista Social ClubMusic & Radio67.60×
05Roberto Carlos (singer)Music & Radio35.19×
06Bomba (Puerto Rico)POI34.51×
07musica rancheraMusic & Radio29.45×
08Porter (band)Music & Radio25.70×
09Celia CruzMusic & Radio25.29×
10Sissy SpacekMovies & TV18.10×
11Ratatouille (film)Movies & TV12.86×
12Buenos AiresTravel & Leisure7.86×
13Mexico CityTravel & Leisure7.66×
14UruguayTravel & Leisure7.58×
15ArgentinaTravel & Leisure7.27×
16Latin popMusic & Radio6.26×
17TwitchGames5.78×
18Bad BunnyMusic & Radio5.66×
19FIFA World CupSports3.30×
20FIFA World Cup 2026Sports2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bolero audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bolero audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.11×
Social Media UsageJOY1.91×
MindfulnessBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bolero audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.05×
Early Adopter MentalityPOWER1.09×
CreativityOPEN1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bolero have in United States?

Bolero has an estimated audience of 3,602,404 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bolero fans?

51.2% of Bolero fans are female, 48.8% are male, with an average age of 36.1 years.

03

Which brands do Bolero fans like most?

Bolero fans show strongest brand affinity for faith no more (252.01×), AFL Grand Final (152.54×), and musica ranchera (29.45×) over the country average.

04

Where do Bolero fans live in United States?

Bolero fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bolero fans also like?

Beyond Bolero itself, the audience over-indexes on AFL Grand Final (152.54×), musica ranchera (29.45×), Buena Vista Social Club (67.6×), and Argentina (7.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Bolero audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bolero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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