Buenos Aires Audience in United States

Buenos Aires logo

Buenos Aires has an estimated audience of 18,528,779 people in United States. 56.9% are female, 43.1% are male, average age 39.9. Top regions: California, New York, Texas. Top brand affinities: Historic site, Nationality, Governor of Michigan, Vocal harmony, Progressive rock.

The average Buenos Aires fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Nationality, Governor of Michigan, with strongest over-indexing on Historic site (17.44× the country average). Demographically, the Buenos Aires audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Buenos Aires fans

Demographic split for Buenos Aires audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.9
Estimated audience size18,528,779

Audience persona

The typical Buenos Aires fan in United States is more female, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Buenos Aires in United States
RegionReachAffinity
California2,779,5021.36×
New York1,903,4341.84×
Texas1,894,8971.19×
Florida1,728,7691.38×
Illinois749,4171.21×
Georgia638,3851.12×
Pennsylvania580,0980.93×
Virginia569,6531.26×
New Jersey552,9031.17×
North Carolina549,8420.99×
Washington504,5311.36×
Massachusetts490,6021.34×
Ohio462,2980.81×
Michigan406,2740.84×
Colorado394,0481.35×
Arizona366,0830.97×
Maryland324,1791.02×
Tennessee311,4310.84×
Indiana272,6320.81×
Minnesota272,3221.03×
Missouri248,3620.83×
Oregon246,8971.16×
Wisconsin240,8680.86×
South Carolina240,2060.86×
Connecticut198,6461.07×
Louisiana187,2030.78×
Utah180,8931.09×
Kentucky180,0260.77×
Nevada177,8660.99×
Alabama164,5310.64×
Oklahoma145,4890.71×
Arkansas142,6780.93×
Kansas127,8160.88×
Washington, District of Columbia124,7742.24×
Iowa111,8900.73×
Mississippi95,6440.63×
Idaho88,3430.95×
Hawaii81,7771.03×
New Mexico79,2720.85×
New Hampshire75,1621.03×
Nebraska70,4470.76×
Maine65,3560.98×
Rhode Island59,3911.01×
West Virginia49,5850.57×
Montana49,1130.96×
Delaware39,9380.78×
Alaska36,8430.93×
Vermont36,0611.11×
South Dakota27,6510.65×
North Dakota26,1350.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buenos Aires audience
BrandAffinityCategory
Historic site17.44×Arts & Culture
Nationality5.22×Politics & Society
Governor of Michigan15.35×Politics & Society
Vocal harmony9.39×Music & Radio
Progressive rock4.31×Music & Radio
Hipster17.04×Politics & Society
Google Home10×Technology & Electronics
Kendra Scott4.4×Fashion & Accessoires
Grinch5.86×Movies & TV
Hibachi10.59×Food & Beverages
Goop6.78×Internet & Social Media
Lahaina, Hawaii22.83×Travel & Leisure
Bank account3.07×Business & Career
Elsword19.24×Games
Fairy godmother8.61×Literature
Wok7.44×Food & Beverages
Jai22.68×Movies & TV
Natural rubber2.09×Cars & Mobility
Mathcore7.76×Music & Radio
Cherish (group)10.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buenos Aires audience
TraitClusterScore
Risk AppetiteTHRILL2
Luxury OrientationPREMIUM1.54
SpiritualityBALANCE1.46
PatriotismCONSERVATISM1.46
Early Adopter MentalityPOWER1.24
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Buenos Aires
CountryShare
United States20.3%
Spain7.5%
Mexico7.5%

See Buenos Aires audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Buenos Aires have in United States?

Buenos Aires has an estimated audience of 18,528,779 people in United States, concentrated in California and New York.

What is the gender split and age of Buenos Aires fans?

56.9% of Buenos Aires fans are female, 43.1% are male, with an average age of 39.9 years.

Which brands do Buenos Aires fans like most?

Buenos Aires fans show strongest brand affinity for Historic site (17.44×), Nationality (5.22×), and Governor of Michigan (15.35×) over the country average.

Where do Buenos Aires fans live in United States?

Buenos Aires fans in United States are most concentrated in California (reach 2,779,502), New York (reach 1,903,434), and Texas (reach 1,894,897). These three regions account for the largest share of the active audience.

What other brands do Buenos Aires fans also like?

Beyond Buenos Aires itself, the audience over-indexes on Nationality (5.22×), Governor of Michigan (15.35×), Vocal harmony (9.39×), and Progressive rock (4.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buenos Aires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.