Rascasse Audience Intelligence

Buenos Aires Audience in United States

A data profile of the people who buy, follow and care about Buenos Aires in United States — modelled from more than twelve digital signal sources. Buenos Aires has an estimated audience of 18,528,779 people in United States.

#24among City in United States#93among POI in United States#158in Travel & Leisure

The average Buenos Aires fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include FIFA World Cup, Club Atlético River Plate, El País, with strongest over-indexing on FIFA World Cup (2.42× the country average).

Demographically, the Buenos Aires audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buenos Aires fan in United States is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buenos Aires profile in United States.

Audience size
18.5M
in United States
Gender
56.9%♀
43.1% male
Age
39.9
average years
Country rank
#1805
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buenos Aires fans

56.9% are female, 43.1% are male, average age 39.9.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Buenos Aires audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.9
Estimated audience size18,528,779
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Buenos Aires audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Buenos Aires audience comes from United States.

Worldwide audience distribution share by country for Buenos Aires
CountryShare
United States20.3%
Spain7.5%
Mexico7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buenos Aires audience in United States is strongest.

Fig. 05

Top regions by affinity

Buenos Aires fans by region: top regions in United States
#RegionReachAffinity×
01New York~2M2.07×
02Washington, District of Columbia~100K2.04×
03Washington~500K1.29×
04Colorado~400K1.29×
05California~2.5M1.28×
06Florida~1.5M1.28×
07Massachusetts~500K1.28×
08Virginia~500K1.22×
09New Jersey~600K1.21×
10Illinois~700K1.16×
11Vermont~40K1.16×
12Texas~2M1.14×
13Oregon~200K1.13×
14Utah~200K1.12×
15Connecticut~200K1.10×
16Georgia~600K1.07×
17Montana~50K1.06×
18New Hampshire~70K1.02×
19Alaska~40K1.02×
20Minnesota~300K1.00×
21Rhode Island~60K0.99×
22North Carolina~500K0.98×
23Maryland~300K0.98×
24Hawaii~80K0.98×
25Maine~70K0.98×
26Idaho~90K0.96×
27Arkansas~100K0.95×
28Pennsylvania~600K0.94×
29Nevada~200K0.94×
30Arizona~400K0.93×
31South Carolina~200K0.90×
32Kansas~100K0.89×
33Delaware~50K0.88×
34New Mexico~80K0.87×
35Wisconsin~200K0.85×
36Tennessee~300K0.82×
37Missouri~200K0.82×
38Michigan~400K0.81×
39Nebraska~80K0.81×
40South Dakota~30K0.81×
41North Dakota~30K0.79×
42Indiana~300K0.78×
43Mississippi~100K0.78×
44Iowa~100K0.78×
45Ohio~400K0.77×
46Louisiana~200K0.77×
47Kentucky~200K0.76×
48Oklahoma~200K0.74×
49Alabama~200K0.66×
50West Virginia~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Buenos Aires, United States
0.66×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buenos Aires audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buenos Aires audience
#·InterestCategoryAffinity×
01Club Atlético River PlateSports19.59×
02Falabella (retail store)Fashion & Accessoires18.84×
03El PaísNews12.70×
04Copa LibertadoresSports11.27×
05BoleroMusic & Radio7.86×
06Benny BlancoMusic & Radio7.60×
07MadridTravel & Leisure6.57×
08NeymarSports6.13×
09Liga MXSports5.03×
10La LigaSports4.68×
11Web serverTechnology & Electronics4.42×
12Cristiano RonaldoSports4.13×
13Spanish languagePolitics & Society3.30×
14WhatsAppInternet & Social Media3.17×
15Las VegasTravel & Leisure2.74×
16TicketmasterTravel & Leisure2.64×
17Scooby-DooMovies & TV2.50×
18FIFA World CupSports2.42×
19Google MapsInternet & Social Media1.96×
20Sam's ClubShopping1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buenos Aires audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buenos Aires audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
SpiritualityBALANCE1.62×
Family OrientationCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buenos Aires audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
CreativityOPEN0.92×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buenos Aires have in United States?

Buenos Aires has an estimated audience of 18,528,779 people in United States, concentrated in California and New York.

02

What is the gender split and age of Buenos Aires fans?

56.9% of Buenos Aires fans are female, 43.1% are male, with an average age of 39.9 years.

03

Which brands do Buenos Aires fans like most?

Buenos Aires fans show strongest brand affinity for FIFA World Cup (2.42×), Club Atlético River Plate (19.59×), and El País (12.7×) over the country average.

04

Where do Buenos Aires fans live in United States?

Buenos Aires fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Buenos Aires fans also like?

Beyond Buenos Aires itself, the audience over-indexes on Club Atlético River Plate (19.59×), El País (12.7×), Las Vegas (2.74×), and Liga MX (5.03×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Buenos Aires audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buenos Aires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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