Buenos Aires Audience in United States
Buenos Aires has an estimated audience of 18,528,779 people in United States. 56.9% are female, 43.1% are male, average age 39.9. Top regions: California, New York, Texas. Top brand affinities: Google Maps, Indeed.com, Cillian Murphy, Capital One, CarGurus.
The average Buenos Aires fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Maps, Indeed.com, Cillian Murphy, with strongest over-indexing on Google Maps (21.36× the country average). Demographically, the Buenos Aires audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Buenos Aires fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 39.9 |
| Estimated audience size | 18,528,779 |
Audience persona
The typical Buenos Aires fan in United States is more female, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,779,502 | 1.36× |
| New York | 1,903,434 | 1.84× |
| Texas | 1,894,897 | 1.19× |
| Florida | 1,728,769 | 1.38× |
| Illinois | 749,417 | 1.21× |
| Georgia | 638,385 | 1.12× |
| Pennsylvania | 580,098 | 0.93× |
| Virginia | 569,653 | 1.26× |
| New Jersey | 552,903 | 1.17× |
| North Carolina | 549,842 | 0.99× |
| Washington | 504,531 | 1.36× |
| Massachusetts | 490,602 | 1.34× |
| Ohio | 462,298 | 0.81× |
| Michigan | 406,274 | 0.84× |
| Colorado | 394,048 | 1.35× |
| Arizona | 366,083 | 0.97× |
| Maryland | 324,179 | 1.02× |
| Tennessee | 311,431 | 0.84× |
| Indiana | 272,632 | 0.81× |
| Minnesota | 272,322 | 1.03× |
| Missouri | 248,362 | 0.83× |
| Oregon | 246,897 | 1.16× |
| Wisconsin | 240,868 | 0.86× |
| South Carolina | 240,206 | 0.86× |
| Connecticut | 198,646 | 1.07× |
| Louisiana | 187,203 | 0.78× |
| Utah | 180,893 | 1.09× |
| Kentucky | 180,026 | 0.77× |
| Nevada | 177,866 | 0.99× |
| Alabama | 164,531 | 0.64× |
| Oklahoma | 145,489 | 0.71× |
| Arkansas | 142,678 | 0.93× |
| Kansas | 127,816 | 0.88× |
| Washington, District of Columbia | 124,774 | 2.24× |
| Iowa | 111,890 | 0.73× |
| Mississippi | 95,644 | 0.63× |
| Idaho | 88,343 | 0.95× |
| Hawaii | 81,777 | 1.03× |
| New Mexico | 79,272 | 0.85× |
| New Hampshire | 75,162 | 1.03× |
| Nebraska | 70,447 | 0.76× |
| Maine | 65,356 | 0.98× |
| Rhode Island | 59,391 | 1.01× |
| West Virginia | 49,585 | 0.57× |
| Montana | 49,113 | 0.96× |
| Delaware | 39,938 | 0.78× |
| Alaska | 36,843 | 0.93× |
| Vermont | 36,061 | 1.11× |
| South Dakota | 27,651 | 0.65× |
| North Dakota | 26,135 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 21.36× | Internet & Social Media |
| Indeed.com | 15.12× | Business & Career |
| Cillian Murphy | 42.2× | Movies & TV |
| Capital One | 12.91× | Business & Career |
| CarGurus | 17.64× | Cars & Mobility |
| Enterprise Rent-A-Car | 15.77× | Cars & Mobility |
| Apple Store | 17.98× | Shopping |
| Dakota Johnson | 19.51× | Movies & TV |
| Circle K | 12.93× | Shopping |
| Armie Hammer | 37.45× | Movies & TV |
| ICloud | 14.96× | Technology & Electronics |
| Jeff Bezos | 17.5× | Business & Career |
| Google News | 9× | News |
| Billy Bob Thornton | 13.13× | Movies & TV |
| Khan Academy | 12.45× | Business & Career |
| MoneyGram | 22.83× | Business & Career |
| DeviantArt | 10.46× | Internet & Social Media |
| Horoscope | 13.08× | Health |
| AccuWeather | 8.87× | Home & Garden |
| Sarah Jessica Parker | 18.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2 |
| Luxury Orientation | PREMIUM | 1.54 |
| Spirituality | BALANCE | 1.46 |
| Patriotism | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.24 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Spain | 7.5% |
| Mexico | 7.5% |
See Buenos Aires audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Buenos Aires have in United States?
Buenos Aires has an estimated audience of 18,528,779 people in United States, concentrated in California and New York.
What is the gender split and age of Buenos Aires fans?
56.9% of Buenos Aires fans are female, 43.1% are male, with an average age of 39.9 years.
Which brands do Buenos Aires fans like most?
Buenos Aires fans show strongest brand affinity for Google Maps (21.36×), Indeed.com (15.12×), and Cillian Murphy (42.2×) over the country average.
Where do Buenos Aires fans live in United States?
Buenos Aires fans in United States are most concentrated in California (reach 2,779,502), New York (reach 1,903,434), and Texas (reach 1,894,897). These three regions account for the largest share of the active audience.
What other brands do Buenos Aires fans also like?
Beyond Buenos Aires itself, the audience over-indexes on Indeed.com (15.12×), Cillian Murphy (42.2×), Capital One (12.91×), and CarGurus (17.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Buenos Aires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.