Rascasse Audience Intelligence

Buenos Aires Audience in Germany

A data profile of the people who buy, follow and care about Buenos Aires in Germany — modelled from more than twelve digital signal sources. Buenos Aires has an estimated audience of 956,616 people in Germany.

#118among City in Germany#504among POI in Germany#541in Travel & Leisure

The average Buenos Aires fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Futon, Vatican City, Boca Juniors, with strongest over-indexing on Futon (20.79× the country average).

Demographically, the Buenos Aires audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Buenos Aires fan in Germany is more female, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Futon.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buenos Aires profile in Germany.

Audience size
957K
in Germany
Gender
62.1%♀
37.9% male
Age
39.2
average years
Country rank
#6788
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buenos Aires fans

62.1% are female, 37.9% are male, average age 39.2.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Buenos Aires audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age39.2
Estimated audience size956,616
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Buenos Aires audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Buenos Aires audience comes from Germany.

Worldwide audience distribution share by country for Buenos Aires
CountryShare
United States20.3%
Spain7.5%
Mexico7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buenos Aires audience in Germany is strongest.

Fig. 05

Top regions by affinity

Buenos Aires fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.53×
02Hamburg~30K1.29×
03Hessen~90K1.26×
04Bayern~200K1.16×
05Baden-Württemberg~100K1.13×
06Bremen~9K1.07×
07Nordrhein-Westfalen~200K1.04×
08Rheinland-Pfalz~50K0.97×
09Niedersachsen~80K0.91×
10Sachsen~40K0.90×
11Schleswig-Holstein~30K0.85×
12Brandenburg~30K0.85×
13Thüringen~20K0.82×
14Saarland~9K0.81×
15Mecklenburg-Vorpommern~10K0.77×
16Sachsen-Anhalt~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Buenos Aires, Germany
0.70×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buenos Aires audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buenos Aires audience
#·InterestCategoryAffinity×
01Lali EspósitoMovies & TV48.62×
02CumbiaMusic & Radio22.38×
03FutonHome & Garden20.79×
04Boca JuniorsSports20.18×
05Diego MaradonaSports16.30×
06Spring breakTravel & Leisure15.40×
07Bleacher ReportSports12.47×
08Santos FCSports12.00×
09Alphaville (band)Music & Radio9.39×
10HertzCars & Mobility8.08×
11Vatican CityTravel & Leisure7.15×
12WE FashionFashion & Accessoires6.51×
13Spanish languagePolitics & Society5.56×
14MadridTravel & Leisure5.40×
15Country rapMusic & Radio5.32×
16DairyFood & Beverages3.39×
17Robert RedfordMovies & TV3.18×
18SatireLiterature2.90×
19RedditInternet & Social Media2.21×
20House musicMusic & Radio1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buenos Aires audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buenos Aires audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.12×
SpiritualityBALANCE1.94×
Risk AppetiteTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buenos Aires audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Price SensitivityPREMIUM0.71×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buenos Aires have in Germany?

Buenos Aires has an estimated audience of 956,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Buenos Aires fans?

62.1% of Buenos Aires fans are female, 37.9% are male, with an average age of 39.2 years.

03

Which brands do Buenos Aires fans like most?

Buenos Aires fans show strongest brand affinity for Futon (20.79×), Vatican City (7.15×), and Boca Juniors (20.18×) over the country average.

04

Where do Buenos Aires fans live in Germany?

Buenos Aires fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Buenos Aires fans also like?

Beyond Buenos Aires itself, the audience over-indexes on Vatican City (7.15×), Boca Juniors (20.18×), Diego Maradona (16.3×), and Santos FC (12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Buenos Aires audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Buenos Aires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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