Buenos Aires Audience in Germany
Buenos Aires has an estimated audience of 956,616 people in Germany. 62.1% are female, 37.9% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Country rap, Bleacher Report, Santos FC, Sports Illustrated.
The average Buenos Aires fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Country rap, Bleacher Report, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Buenos Aires audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Buenos Aires fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 39.2 |
| Estimated audience size | 956,616 |
Audience persona
The typical Buenos Aires fan in Germany is more female, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,355 | 1.06× |
| Bayern | 183,569 | 1.19× |
| Baden-Württemberg | 152,074 | 1.17× |
| Hessen | 94,720 | 1.3× |
| Niedersachsen | 84,697 | 0.91× |
| Berlin | 68,438 | 1.6× |
| Rheinland-Pfalz | 47,401 | 0.99× |
| Sachsen | 41,631 | 0.89× |
| Schleswig-Holstein | 28,987 | 0.84× |
| Hamburg | 27,713 | 1.28× |
| Brandenburg | 24,777 | 0.83× |
| Thüringen | 18,610 | 0.76× |
| Sachsen-Anhalt | 15,682 | 0.63× |
| Mecklenburg-Vorpommern | 13,602 | 0.74× |
| Saarland | 8,758 | 0.75× |
| Bremen | 8,542 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Country rap | 11.27× | Music & Radio |
| Bleacher Report | 29.88× | Sports |
| Santos FC | 17.86× | Sports |
| Sports Illustrated | 29.12× | Sports |
| Alphaville (band) | 13.72× | Music & Radio |
| German television comedy | 7.14× | Movies & TV |
| Boca Juniors | 19.63× | Sports |
| Allgäu | 7.08× | Travel & Leisure |
| Sport Club Corinthians Paulista | 17.63× | Sports |
| Headphones | 5.2× | Technology & Electronics |
| Diego Maradona | 15.91× | Sports |
| Shania Twain | 11.5× | Music & Radio |
| Public administration | 7.63× | Business & Career |
| Hulu | 9.49× | Movies & TV |
| Vatican City | 5.17× | Travel & Leisure |
| Lake Constance | 7.11× | Travel & Leisure |
| Costume party | 9.26× | Arts & Culture |
| SRAM Corporation | 5.28× | Cars & Mobility |
| Cumbia | 21.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.85 |
| Spirituality | BALANCE | 1.75 |
| Urban Lifestyle | OPEN | 1.68 |
| Quality Awareness | PREMIUM | 1.49 |
| Sports Activity | POWER | 1.45 |
| Mindfulness | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Spain | 7.5% |
| Mexico | 7.5% |
See Buenos Aires audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Buenos Aires have in Germany?
Buenos Aires has an estimated audience of 956,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Buenos Aires fans?
62.1% of Buenos Aires fans are female, 37.9% are male, with an average age of 39.2 years.
Which brands do Buenos Aires fans like most?
Buenos Aires fans show strongest brand affinity for Satire (8.81×), Country rap (11.27×), and Bleacher Report (29.88×) over the country average.
Where do Buenos Aires fans live in Germany?
Buenos Aires fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,355), Bayern (reach 183,569), and Baden-Württemberg (reach 152,074). These three regions account for the largest share of the active audience.
What other brands do Buenos Aires fans also like?
Beyond Buenos Aires itself, the audience over-indexes on Country rap (11.27×), Bleacher Report (29.88×), Santos FC (17.86×), and Sports Illustrated (29.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buenos Aires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.