Dairy Audience in Germany
Dairy has an estimated audience of 3,257,182 people in Germany. 49.2% are female, 50.8% are male, average age 40.6. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Harry Potter, FC Bayern Munich, Lidl, Food and drink, Arts and music.
The average Dairy fan in Germany is 40.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Harry Potter, FC Bayern Munich, Lidl, with strongest over-indexing on Harry Potter (2.8× the country average). Demographically, the Dairy audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Dairy fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 40.6 |
| Estimated audience size | 3,257,182 |
Audience persona
The typical Dairy fan in Germany is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 797,280 | 1.52× |
| Nordrhein-Westfalen | 719,641 | 1.01× |
| Niedersachsen | 448,567 | 1.42× |
| Baden-Württemberg | 444,010 | 1× |
| Sachsen | 227,934 | 1.43× |
| Hessen | 207,487 | 0.84× |
| Rheinland-Pfalz | 143,850 | 0.88× |
| Schleswig-Holstein | 124,378 | 1.06× |
| Berlin | 108,392 | 0.74× |
| Brandenburg | 89,468 | 0.89× |
| Thüringen | 80,918 | 0.97× |
| Hamburg | 79,330 | 1.08× |
| Mecklenburg-Vorpommern | 72,274 | 1.16× |
| Sachsen-Anhalt | 64,951 | 0.77× |
| Saarland | 20,393 | 0.51× |
| Bremen | 20,013 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.8× | Movies & TV |
| FC Bayern Munich | 2.98× | Sports |
| Lidl | 3.08× | Shopping |
| Food and drink | 2.12× | Food & Beverages |
| Arts and music | 2.18× | Arts & Culture |
| Bundesliga | 2.71× | Sports |
| UEFA Champions League | 3.02× | Sports |
| Aldi | 3.03× | Shopping |
| Reading | 2.24× | Literature |
| Sports | 2.16× | Sports |
| Music | 2.11× | Business & Career |
| Live events | 2.35× | Music & Radio |
| Food | 2.09× | Food & Beverages |
| Movies | 2.12× | Movies & TV |
| Outdoor recreation | 2.11× | Sports |
| Vehicles | 2.12× | Cars & Mobility |
| Spotify | 2.68× | Internet & Social Media |
| Pets | 2.18× | Pets & Animals |
| Real Madrid C.F. | 3.03× | Sports |
| Leisure | 2.48× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.84 |
| Convenience Orientation | PREMIUM | 1.27 |
| Need for Security | CONSERVATISM | 1.16 |
| Pet Ownership | JOY | 1.09 |
| DIY Mentality | THRILL | 1.06 |
| Healthy Lifestyle | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Brazil | 11.4% |
| Italy | 6.6% |
See Dairy audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dairy have in Germany?
Dairy has an estimated audience of 3,257,182 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dairy fans?
49.2% of Dairy fans are female, 50.8% are male, with an average age of 40.6 years.
Which brands do Dairy fans like most?
Dairy fans show strongest brand affinity for Harry Potter (2.8×), FC Bayern Munich (2.98×), and Lidl (3.08×) over the country average.
Where do Dairy fans live in Germany?
Dairy fans in Germany are most concentrated in Bayern (reach 797,280), Nordrhein-Westfalen (reach 719,641), and Niedersachsen (reach 448,567). These three regions account for the largest share of the active audience.
What other brands do Dairy fans also like?
Beyond Dairy itself, the audience over-indexes on FC Bayern Munich (2.98×), Lidl (3.08×), Food and drink (2.12×), and Arts and music (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dairy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.