Dairy Audience in Germany
A data profile of the people who buy, follow and care about Dairy in Germany — modelled from more than twelve digital signal sources. Dairy has an estimated audience of 3,257,182 people in Germany.
The average Dairy fan in Germany is 40.6 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen.
Top brand affinities include FC Bayern Munich, Harry Potter, Bundesliga, with strongest over-indexing on FC Bayern Munich (2.98× the country average).
Demographically, the Dairy audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dairy fan in Germany is balanced, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for FC Bayern Munich.
At a glance
The key figures that characterise the Dairy profile in Germany.
Search interest · 12-month trend
Demographics of Dairy fans
49.2% are female, 50.8% are male, average age 40.6.
Gender split
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 40.6 |
| Estimated audience size | 3,257,182 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Dairy audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.7% |
| Brazil | 11.4% |
| Italy | 6.6% |
Geography
Where the Dairy audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~900K | 3.53× | |
| 02 | Mecklenburg-Vorpommern | ~200K | 3.52× | |
| 03 | Bayern | ~600K | 1.22× | |
| 04 | Niedersachsen | ~400K | 1.22× | |
| 05 | Sachsen | ~200K | 1.15× | |
| 06 | Hamburg | ~70K | 0.99× | |
| 07 | Schleswig-Holstein | ~100K | 0.95× | |
| 08 | Brandenburg | ~90K | 0.89× | |
| 09 | Thüringen | ~70K | 0.83× | |
| 10 | Nordrhein-Westfalen | ~600K | 0.82× | |
| 11 | Baden-Württemberg | ~400K | 0.82× | |
| 12 | Saarland | ~30K | 0.81× | |
| 13 | Bremen | ~20K | 0.81× | |
| 14 | Berlin | ~100K | 0.80× | |
| 15 | Rheinland-Pfalz | ~100K | 0.76× | |
| 16 | Sachsen-Anhalt | ~60K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Dairy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lidl | Shopping | 3.08× | ||
| 02 | Aldi | Shopping | 3.03× | ||
| 03 | Real Madrid C.F. | Sports | 3.03× | ||
| 04 | UEFA Champions League | Sports | 3.02× | ||
| 05 | FC Bayern Munich | Sports | 2.98× | ||
| 06 | Harry Potter | Movies & TV | 2.80× | ||
| 07 | Bundesliga | Sports | 2.71× | ||
| 08 | Spotify | Internet & Social Media | 2.68× | ||
| 09 | Leisure | Travel & Leisure | 2.48× | ||
| 10 | Live events | Music & Radio | 2.35× | ||
| 11 | Reading | Literature | 2.24× | ||
| 12 | Arts and music | Arts & Culture | 2.18× | ||
| 13 | Pets | Pets & Animals | 2.18× | ||
| 14 | Sports | Sports | 2.16× | ||
| 15 | Food and drink | Food & Beverages | 2.12× | ||
| 16 | Movies | Movies & TV | 2.12× | ||
| 17 | Vehicles | Cars & Mobility | 2.12× | ||
| 18 | Music | Business & Career | 2.11× | ||
| 19 | Outdoor recreation | Sports | 2.11× | ||
| 20 | Food | Food & Beverages | 2.09× |
Personality of the Dairy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.24× | |
| Tradition | CONSERVATISM | 2.21× | |
| Sustainability | BALANCE | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.72× | |
| Extroversion | THRILL | 0.78× | |
| Community Orientation | OPEN | 0.91× |
Frequently asked questions
How many fans does Dairy have in Germany?
Dairy has an estimated audience of 3,257,182 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Dairy fans?
49.2% of Dairy fans are female, 50.8% are male, with an average age of 40.6 years.
Which brands do Dairy fans like most?
Dairy fans show strongest brand affinity for FC Bayern Munich (2.98×), Harry Potter (2.8×), and Bundesliga (2.71×) over the country average.
Where do Dairy fans live in Germany?
Dairy fans in Germany are most concentrated in Hessen (reach ~900K), Bayern (reach ~600K), and Nordrhein-Westfalen (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Dairy fans also like?
Beyond Dairy itself, the audience over-indexes on Harry Potter (2.8×), Bundesliga (2.71×), Lidl (3.08×), and Food and drink (2.12×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Dairy audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dairy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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