Rascasse Audience Intelligence

Dairy Audience in Brazil

A data profile of the people who buy, follow and care about Dairy in Brazil — modelled from more than twelve digital signal sources. Dairy has an estimated audience of 9,351,009 people in Brazil.

#405among Topic in Brazil#51in Food & Beverages

The average Dairy fan in Brazil is 40.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dairy profile in Brazil.

Audience size
9.4M
in Brazil
Gender
62.2%♀
37.8% male
Age
40.6
average years
Country rank
#613
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dairy fans

62.2% are female, 37.8% are male, average age 40.6.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Dairy audience in Brazil
MetricValue
Female62.2%
Male37.8%
Average age40.6
Estimated audience size9,351,009
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Dairy audience in Brazil
Age bracketShare%
16-1913%
20-2922%
30-3922%
40-4921%
50+22%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Dairy audience comes from Brazil.

Worldwide audience distribution share by country for Dairy
CountryShare
United States19.7%
Brazil11.4%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dairy audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Dairy fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~200K1.23×
02Paraná~700K1.16×
03São Paulo~3M1.15×
04Rio Grande do Sul~600K1.13×
05Santa Catarina~500K1.12×
06Rio de Janeiro~1M1.11×
07Minas Gerais~1M1.07×
08Roraima~30K1.06×
09Pernambuco~400K1.05×
10Acre~30K1.04×
11Amapá~30K1.03×
12Rio Grande do Norte~200K1.02×
13Espírito Santo~200K1.00×
14Paraíba~200K1.00×
15Sergipe~100K1.00×
16Mato Grosso do Sul~100K0.99×
17Alagoas~100K0.97×
18Rondônia~70K0.96×
19Tocantins~60K0.96×
20Amazonas~200K0.95×
21Ceará~400K0.93×
22Piauí~100K0.93×
23Goiás~300K0.91×
24Mato Grosso~200K0.91×
25Bahia~600K0.90×
26Pará~300K0.90×
27Maranhão~200K0.90×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Brazil

See Dairy audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Dairy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →