Rascasse Audience Intelligence

Dairy Audience in Italy

A data profile of the people who buy, follow and care about Dairy in Italy — modelled from more than twelve digital signal sources. Dairy has an estimated audience of 5,428,465 people in Italy.

#845among Topic in Italy#102in Food & Beverages

The average Dairy fan in Italy is 44.9 years old, balanced, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dairy profile in Italy.

Audience size
5.4M
in Italy
Gender
51.2%♀
48.8% male
Age
44.9
average years
Country rank
#1205
Topic in Italy
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dairy fans

51.2% are female, 48.8% are male, average age 44.9.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Dairy audience in Italy
MetricValue
Female51.2%
Male48.8%
Average age44.9
Estimated audience size5,428,465
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Dairy audience in Italy
Age bracketShare%
16-1910%
20-2912%
30-3920%
40-4923%
50+35%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Dairy audience comes from Italy.

Worldwide audience distribution share by country for Dairy
CountryShare
United States19.7%
Brazil11.4%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dairy audience in Italy is strongest.

Fig. 05

Top regions by affinity

Dairy fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~1.5M1.32×
02Piedmont~500K1.24×
03Veneto~500K1.18×
04Emilia-Romagna~500K1.13×
05Trentino-Alto Adige/Südtirol~100K1.10×
06Tuscany~400K1.05×
07Aosta Valley~10K1.04×
08Campania~600K1.02×
09Lazio~700K1.01×
10Puglia~400K1.01×
11Friuli-Venezia Giulia~100K1.01×
12Molise~30K0.99×
13Basilicata~50K0.96×
14Sardinia~100K0.95×
15Marche~100K0.94×
16Abruzzo~100K0.94×
17Umbria~80K0.94×
18Sicilia~400K0.93×
19Liguria~100K0.92×
20Calabria~100K0.89×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Italy

See Dairy audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Dairy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →