Top 50 Topics in Italy
This curated ranking covers the 50 largest topics in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 28,991 topics tracked in Italy, the 50 ranked here account for the largest measured audience reach. Shopping, Music and Food lead the list with a combined estimated audience of 119,656,305 people. Across all 50 entries the average audience size is 32,288,302, and the largest, Shopping, reaches around 40,184,268 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each topic, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Shopping |
40,184,268 | 5.3% | Lifestyle cluster | Shopping |
| 2 |  Music |
40,110,040 | 5.2% | Field of study | Business & Career |
| 3 |  Food |
39,361,997 | 4.8% | Lifestyle cluster | Food & Beverages |
| 4 |  Sports and outdoors |
39,246,828 | 5.6% | Lifestyle cluster | Sports |
| 5 |  Arts and music |
38,946,004 | 4.5% | Lifestyle cluster | Arts & Culture |
| 6 |  Movies |
37,585,509 | 4.8% | Lifestyle cluster | Movies & TV |
| 7 |  Clothing |
37,348,675 | 4.8% | Lifestyle cluster | Fashion & Accessoires |
| 8 |  Reading |
37,323,056 | 5.1% | Lifestyle cluster | Literature |
| 9 |  Business and industry |
36,977,488 | 5.1% | Lifestyle cluster | Business & Career |
| 10 |  Consumer electronics |
36,830,600 | 4.7% | Lifestyle cluster | Technology & Electronics |
| 11 |  Online shopping |
36,678,594 | 4.8% | Lifestyle cluster | Shopping |
| 12 |  Shopping and fashion |
36,480,995 | 4.4% | Lifestyle cluster | Shopping |
| 13 |  Food and drink |
35,590,264 | 4.4% | Lifestyle cluster | Food & Beverages |
| 14 |  Beauty |
35,585,737 | 4.8% | Beauty | Beauty & Wellness |
| 15 |  Sports |
34,738,064 | 4.1% | Lifestyle cluster | Sports |
| 16 |  Live events |
34,568,800 | 4.2% | Lifestyle cluster | Music & Radio |
| 17 |  Vehicles |
34,158,655 | 4.5% | Lifestyle cluster | Cars & Mobility |
| 18 |  Cuisine |
33,918,394 | 5.5% | Lifestyle cluster | Food & Beverages |
| 19 |  Restaurants |
33,251,257 | 4.3% | Lifestyle cluster | Food & Beverages |
| 20 |  Design |
33,223,816 | 5.2% | Lifestyle cluster | Home & Garden |
| 21 |  Games |
33,069,409 | 4.0% | Lifestyle cluster | Games |
| 22 |  Politics and social issues |
32,887,574 | 4.8% | Field of study | Politics & Society |
| 23 |  Championship (dog) |
32,448,372 | 94.7% | Pets & Animals | |
| 24 |  Beverages |
32,213,300 | 4.6% | Lifestyle cluster | Food & Beverages |
| 25 |  Business |
31,814,993 | 5.2% | Lifestyle cluster | Business & Career |
| 26 |  Outdoor recreation |
31,762,196 | 5.3% | Lifestyle cluster | Sports |
| 27 |  Pets |
31,609,286 | 4.3% | Lifestyle cluster | Pets & Animals |
| 28 |  Family and relationships |
31,526,289 | 3.8% | Lifestyle cluster | Kids & Family |
| 29 |  Soccer |
31,491,793 | 5.7% | Sport | Sports |
| 30 |  Photography |
31,027,294 | 5.3% | Lifestyle cluster | Arts & Culture |
| 31 |  Entertainment |
30,795,160 | 4.1% | Lifestyle cluster | Movies & TV |
| 32 |  Computers |
30,702,209 | 4.3% | Lifestyle cluster | Technology & Electronics |
| 33 |  Cooking |
30,085,121 | 4.6% | Lifestyle cluster | Food & Beverages |
| 34 |  Home and garden |
29,987,668 | 4.1% | Lifestyle cluster | Home & Garden |
| 35 |  Social network |
29,866,496 | 4.9% | Lifestyle cluster | Internet & Social Media |
| 36 |  Physical fitness |
29,853,617 | 5.0% | Lifestyle cluster | Sports |
| 37 |  Culture |
29,475,672 | 4.8% | Lifestyle cluster | Literature |
| 38 |  Alcoholic beverages |
28,030,780 | 5.3% | Lifestyle cluster | Food & Beverages |
| 39 |  Family |
27,816,285 | 4.1% | Lifestyle cluster | Kids & Family |
| 40 |  Automobiles |
27,528,273 | 5.1% | Lifestyle cluster | Cars & Mobility |
| 41 |  Nature |
27,489,110 | 5.1% | Lifestyle cluster | Home & Garden |
| 42 |  Shoes |
27,159,337 | 4.6% | Lifestyle cluster | Fashion & Accessoires |
| 43 |  Cosmetics |
27,137,850 | 4.3% | Cosmetics | Beauty & Wellness |
| 44 |  Italian language |
26,983,806 | 29.0% | Language | Politics & Society |
| 45 |  Fitness and wellness |
26,953,333 | 3.6% | Lifestyle cluster | Sports |
| 46 |  Video |
26,825,962 | 4.8% | Lifestyle cluster | Movies & TV |
| 47 |  House |
26,739,880 | 5.7% | Home & Garden | |
| 48 |  Software |
26,578,767 | 4.5% | Lifestyle cluster | Technology & Electronics |
| 49 |  Discount stores |
26,226,248 | 7.8% | Lifestyle cluster | Shopping |
| 50 |  Hotels |
26,219,983 | 5.0% | Travel type | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each topic by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest topic in Italy?
Shopping currently leads with an estimated audience of 40,184,268 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.