A data profile of the people who buy, follow and care about House in Italy — modelled from more than twelve digital signal sources. House has an estimated audience of 26,739,880 people in Italy.
The average House fan in Italy is 45.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include WhatsApp, Personal finance, Wikipedia, with strongest over-indexing on WhatsApp (1.81× the country average).
Demographically, the House audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical House fan in Italy is more female, around 45.5 years old, with strong Design Affinity tendencies and a notable affinity for WhatsApp.
The key figures that characterise the House profile in Italy.
58.1% are female, 41.9% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 45.5 |
| Estimated audience size | 26,739,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide House audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
Where the House audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 5.94× | |
| 02 | Lazio | ~4M | 1.29× | |
| 03 | Puglia | ~2M | 1.21× | |
| 04 | Sicilia | ~2.5M | 1.17× | |
| 05 | Lombardy | ~5M | 1.10× | |
| 06 | Campania | ~3.5M | 1.09× | |
| 07 | Tuscany | ~2M | 1.09× | |
| 08 | Veneto | ~2M | 1.06× | |
| 09 | Emilia-Romagna | ~2M | 0.98× | |
| 10 | Friuli-Venezia Giulia | ~500K | 0.96× | |
| 11 | Umbria | ~400K | 0.96× | |
| 12 | Piedmont | ~2M | 0.95× | |
| 13 | Calabria | ~800K | 0.94× | |
| 14 | Liguria | ~700K | 0.92× | |
| 15 | Sardinia | ~700K | 0.89× | |
| 16 | Basilicata | ~200K | 0.87× | |
| 17 | Aosta Valley | ~60K | 0.86× | |
| 18 | Marche | ~600K | 0.85× | |
| 19 | Abruzzo | ~500K | 0.85× | |
| 20 | Molise | ~100K | 0.83× |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breastfeeding | Kids & Family | 2.32× | ||
| 02 | Improvisation | Music & Radio | 2.27× | ||
| 03 | New Testament | Politics & Society | 2.26× | ||
| 04 | Rose | Home & Garden | 2.15× | ||
| 05 | General practitioner | Health | 2.11× | ||
| 06 | Wikipedia | Internet & Social Media | 2.09× | ||
| 07 | Satire | Literature | 2.02× | ||
| 08 | Mediaset | Technology & Electronics | 1.98× | ||
| 09 | Dentistry | Business & Career | 1.89× | ||
| 10 | Internet & Social Media | 1.81× | |||
| 11 | Doctor of Medicine | Business & Career | 1.80× | ||
| 12 | Champagne | Food & Beverages | 1.77× | ||
| 13 | Master of Business Administration | Business & Career | 1.70× | ||
| 14 | Volunteering | Politics & Society | 1.67× | ||
| 15 | Tableware | Food & Beverages | 1.67× | ||
| 16 | Rice | Food & Beverages | 1.62× | ||
| 17 | HVAC | Home & Garden | 1.59× | ||
| 18 | Coop | Food & Beverages | 1.55× | ||
| 19 | Eni | Cars & Mobility | 1.53× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.22× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Sports Activity | POWER | 0.93× | |
| Early Adopter Mentality | POWER | 0.93× |
House has an estimated audience of 26,739,880 people in Italy, concentrated in Lombardy and Lazio.
58.1% of House fans are female, 41.9% are male, with an average age of 45.5 years.
House fans show strongest brand affinity for WhatsApp (1.81×), Personal finance (1.51×), and Wikipedia (2.09×) over the country average.
House fans in Italy are most concentrated in Lombardy (reach ~5M), Lazio (reach ~4M), and Campania (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond House itself, the audience over-indexes on Personal finance (1.51×), Wikipedia (2.09×), Volunteering (1.67×), and Coop (1.55×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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