House Audience in Mexico
House has an estimated audience of 9,503,201 people in Mexico. 53.1% are female, 46.9% are male, average age 36.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Freeware, Dentistry, Sarcasm, Breastfeeding, New Testament.
The average House fan in Mexico is 36.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Freeware, Dentistry, Sarcasm, with strongest over-indexing on Freeware (5.56× the country average). Demographically, the House audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of House fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 36.4 |
| Estimated audience size | 9,503,201 |
Audience persona
The typical House fan in Mexico is balanced, around 36.4 years old, with strong Mindfulness tendencies and a notable affinity for Freeware.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,640,344 | 1.26× |
| Distrito Federal | 838,859 | 0.67× |
| Jalisco | 778,275 | 1.11× |
| Nuevo Leon | 730,615 | 1.28× |
| Veracruz (state) | 589,715 | 1.05× |
| Puebla | 578,051 | 1.15× |
| Baja California | 556,220 | 1.41× |
| Guanajuato | 448,593 | 1× |
| Chihuahua | 384,892 | 1.17× |
| Michoacan de Ocampo | 341,532 | 1.04× |
| Yucatan | 310,856 | 1.57× |
| Chiapas | 299,842 | 1.05× |
| Coahuila de Zaragoza | 287,213 | 1.01× |
| Tamaulipas | 282,095 | 0.89× |
| Guerrero | 249,295 | 1.03× |
| Hidalgo | 244,157 | 1.06× |
| Morelos | 182,924 | 1.11× |
| Oaxaca | 127,215 | 0.48× |
| Durango | 108,118 | 0.82× |
| Sinaloa | 107,176 | 0.42× |
| Aguascalientes | 106,252 | 0.88× |
| Zacatecas | 105,872 | 0.88× |
| Nayarit | 104,433 | 1.14× |
| Baja California Sur | 98,367 | 1.3× |
| Tlaxcala | 90,955 | 0.83× |
| Campeche | 61,094 | 0.84× |
| Colima | 47,452 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 5.56× | Technology & Electronics |
| Dentistry | 4.22× | Business & Career |
| Sarcasm | 3.5× | Politics & Society |
| Breastfeeding | 4.59× | Kids & Family |
| New Testament | 5.94× | Politics & Society |
| MSN | 2.68× | News |
| Made in USA | 5.74× | Business & Career |
| Public administration | 5.33× | Business & Career |
| Catholic Church | 2.41× | Politics & Society |
| Travel agency | 2.95× | Travel & Leisure |
| Civil service | 6.06× | Politics & Society |
| Live television | 5.19× | Movies & TV |
| Machu Picchu | 4.76× | Travel & Leisure |
| Game consoles | 2.17× | Technology & Electronics |
| Pedro Pascal | 2.75× | Movies & TV |
| TikTok | 1.68× | Internet & Social Media |
| Real estate broker | 4.53× | Home & Garden |
| Cardiology | 5.7× | Health |
| Radio | 1.89× | Technology & Electronics |
| Beaches | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.56 |
| Risk Appetite | THRILL | 2.4 |
| Travelling | THRILL | 1.54 |
| Design Affinity | PREMIUM | 1.52 |
| Spirituality | BALANCE | 1.5 |
| Creativity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
See House audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does House have in Mexico?
House has an estimated audience of 9,503,201 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of House fans?
53.1% of House fans are female, 46.9% are male, with an average age of 36.4 years.
Which brands do House fans like most?
House fans show strongest brand affinity for Freeware (5.56×), Dentistry (4.22×), and Sarcasm (3.5×) over the country average.
Where do House fans live in Mexico?
House fans in Mexico are most concentrated in State of Mexico (reach 1,640,344), Distrito Federal (reach 838,859), and Jalisco (reach 778,275). These three regions account for the largest share of the active audience.
What other brands do House fans also like?
Beyond House itself, the audience over-indexes on Dentistry (4.22×), Sarcasm (3.5×), Breastfeeding (4.59×), and New Testament (5.94×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.