A data profile of the people who buy, follow and care about House in Mexico — modelled from more than twelve digital signal sources. House has an estimated audience of 9,503,201 people in Mexico.
The average House fan in Mexico is 36.4 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (74.73× the country average).
Demographically, the House audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical House fan in Mexico is balanced, around 36.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the House profile in Mexico.
53.1% are female, 46.9% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 36.4 |
| Estimated audience size | 9,503,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide House audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
Where the House audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yucatan | ~300K | 1.55× | |
| 02 | Baja California | ~600K | 1.40× | |
| 03 | Nuevo Leon | ~700K | 1.28× | |
| 04 | Baja California Sur | ~100K | 1.26× | |
| 05 | State of Mexico | ~1.5M | 1.25× | |
| 06 | Chihuahua | ~400K | 1.16× | |
| 07 | Puebla | ~600K | 1.14× | |
| 08 | Nayarit | ~100K | 1.12× | |
| 09 | Jalisco | ~800K | 1.11× | |
| 10 | Morelos | ~200K | 1.10× | |
| 11 | Hidalgo | ~200K | 1.06× | |
| 12 | Veracruz (state) | ~600K | 1.05× | |
| 13 | Chiapas | ~300K | 1.05× | |
| 14 | Michoacan de Ocampo | ~300K | 1.04× | |
| 15 | Guerrero | ~200K | 1.03× | |
| 16 | Coahuila de Zaragoza | ~300K | 1.01× | |
| 17 | Guanajuato | ~400K | 1.00× | |
| 18 | Tamaulipas | ~300K | 0.94× | |
| 19 | Zacatecas | ~100K | 0.90× | |
| 20 | Aguascalientes | ~100K | 0.89× | |
| 21 | Campeche | ~60K | 0.87× | |
| 22 | Tlaxcala | ~90K | 0.86× | |
| 23 | Durango | ~100K | 0.85× | |
| 24 | Colima | ~50K | 0.82× | |
| 25 | Distrito Federal | ~800K | 0.68× | |
| 26 | Oaxaca | ~100K | 0.56× | |
| 27 | Sinaloa | ~100K | 0.49× |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 148.55× | ||
| 02 | Love & Sex | Kids & Family | 137.62× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 119.52× | ||
| 04 | Costa Rica | Travel & Leisure | 118.91× | ||
| 05 | Shopping and fashion | Shopping | 74.73× | ||
| 06 | Game consoles | Technology & Electronics | 52.64× | ||
| 07 | Catholic Church | Politics & Society | 32.71× | ||
| 08 | Sarcasm | Politics & Society | 31.38× | ||
| 09 | Dentistry | Business & Career | 27.57× | ||
| 10 | Travel agency | Travel & Leisure | 25.57× | ||
| 11 | Broadcasting of sports events | Movies & TV | 23.25× | ||
| 12 | Mobile game | Games | 23.06× | ||
| 13 | Doctor of Medicine | Business & Career | 22.75× | ||
| 14 | Freeware | Technology & Electronics | 22.42× | ||
| 15 | Public administration | Business & Career | 20.92× | ||
| 16 | Civil service | Politics & Society | 20.26× | ||
| 17 | General practitioner | Health | 20.09× | ||
| 18 | Machu Picchu | Travel & Leisure | 19.59× | ||
| 19 | Breastfeeding | Kids & Family | 18.93× | ||
| 20 | El País | News | 11.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.35× | |
| Travelling | THRILL | 7.28× | |
| Mindfulness | BALANCE | 2.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Patriotism | CONSERVATISM | 0.93× |
House has an estimated audience of 9,503,201 people in Mexico, concentrated in State of Mexico and Distrito Federal.
53.1% of House fans are female, 46.9% are male, with an average age of 36.4 years.
House fans show strongest brand affinity for Shopping and fashion (74.73×), Costa Rica (118.91×), and Love & Sex (137.62×) over the country average.
House fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~800K), and Jalisco (reach ~800K). These three regions account for the largest share of the active audience.
Beyond House itself, the audience over-indexes on Costa Rica (118.91×), Love & Sex (137.62×), Valentine's Day (148.55×), and Game consoles (52.64×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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