A data profile of the people who buy, follow and care about House in Canada — modelled from more than twelve digital signal sources. House has an estimated audience of 10,973,148 people in Canada.
The average House fan in Canada is 43.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Real property, Microwave oven, Townhouse, with strongest over-indexing on Real property (2.04× the country average).
Demographically, the House audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical House fan in Canada is balanced, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the House profile in Canada.
54.0% are female, 46.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.7 |
| Estimated audience size | 10,973,148 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide House audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
Where the House audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~8M | 2.06× | |
| 02 | British Columbia | ~2M | 1.34× | |
| 03 | Alberta | ~1.5M | 1.27× | |
| 04 | Nova Scotia | ~300K | 0.96× | |
| 05 | Saskatchewan | ~300K | 0.95× | |
| 06 | Manitoba | ~400K | 0.93× | |
| 07 | New Brunswick | ~200K | 0.89× | |
| 08 | Newfoundland and Labrador | ~100K | 0.63× | |
| 09 | Prince Edward Island | ~30K | 0.63× | |
| 10 | Quebec | ~1M | 0.38× |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.04× | ||
| 02 | Energy bar | Food & Beverages | 2.04× | ||
| 03 | Tanning lamp | Beauty & Wellness | 2.04× | ||
| 04 | Italo disco | Music & Radio | 1.95× | ||
| 05 | Single-family detached home | Home & Garden | 1.89× | ||
| 06 | Stair lift | Home & Garden | 1.89× | ||
| 07 | Reverse mortgage | Business & Career | 1.86× | ||
| 08 | Duvet | Home & Garden | 1.77× | ||
| 09 | Microwave oven | Home & Garden | 1.75× | ||
| 10 | Gazebo | Home & Garden | 1.68× | ||
| 11 | Townhouse | Home & Garden | 1.67× | ||
| 12 | Diplomacy | Politics & Society | 1.64× | ||
| 13 | Dishwasher | Home & Garden | 1.63× | ||
| 14 | Terraced house | Home & Garden | 1.60× | ||
| 15 | Miele | Home & Garden | 1.57× | ||
| 16 | Elderly care | Health | 1.54× | ||
| 17 | Image scanner | Technology & Electronics | 1.53× | ||
| 18 | Garden furniture | Home & Garden | 1.51× | ||
| 19 | Sauna | Home & Garden | 1.51× | ||
| 20 | Photovoltaic system | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.34× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Family Orientation | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Social Media Usage | JOY | 0.90× |
House has an estimated audience of 10,973,148 people in Canada, concentrated in Ontario and British Columbia.
54.0% of House fans are female, 46.0% are male, with an average age of 43.7 years.
House fans show strongest brand affinity for Real property (2.04×), Microwave oven (1.75×), and Townhouse (1.67×) over the country average.
House fans in Canada are most concentrated in Ontario (reach ~8M), British Columbia (reach ~2M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond House itself, the audience over-indexes on Microwave oven (1.75×), Townhouse (1.67×), Single-family detached home (1.89×), and Garden furniture (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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