House Audience in Canada
House has an estimated audience of 10,973,148 people in Canada. 54.0% are female, 46.0% are male, average age 43.7. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Real property, Microwave oven, Townhouse, Single-family detached home, Garden furniture.
The average House fan in Canada is 43.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Real property, Microwave oven, Townhouse, with strongest over-indexing on Real property (2.04× the country average). Demographically, the House audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of House fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.7 |
| Estimated audience size | 10,973,148 |
Audience persona
The typical House fan in Canada is balanced, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 8,229,861 | 2.06× |
| British Columbia | 2,203,493 | 1.34× |
| Alberta | 1,718,273 | 1.27× |
| Quebec | 1,010,587 | 0.38× |
| Manitoba | 382,139 | 0.93× |
| Saskatchewan | 329,605 | 0.95× |
| Nova Scotia | 314,295 | 0.96× |
| New Brunswick | 224,286 | 0.89× |
| Newfoundland and Labrador | 105,631 | 0.63× |
| Prince Edward Island | 34,098 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.04× | Home & Garden |
| Microwave oven | 1.75× | Home & Garden |
| Townhouse | 1.67× | Home & Garden |
| Single-family detached home | 1.89× | Home & Garden |
| Garden furniture | 1.51× | Home & Garden |
| Terraced house | 1.6× | Home & Garden |
| Dishwasher | 1.63× | Home & Garden |
| Energy bar | 2.04× | Food & Beverages |
| Sauna | 1.51× | Home & Garden |
| Gazebo | 1.68× | Home & Garden |
| Duvet | 1.77× | Home & Garden |
| Photovoltaic system | 1.51× | Home & Garden |
| Italo disco | 1.95× | Music & Radio |
| Reverse mortgage | 1.86× | Business & Career |
| Image scanner | 1.53× | Technology & Electronics |
| Elderly care | 1.54× | Health |
| Diplomacy | 1.64× | Politics & Society |
| Miele | 1.57× | Home & Garden |
| Tanning lamp | 2.04× | Beauty & Wellness |
| Luc Besson | 1.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Convenience Orientation | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.26 |
| Quality Awareness | PREMIUM | 1.25 |
| Tradition | CONSERVATISM | 1.18 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
See House audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does House have in Canada?
House has an estimated audience of 10,973,148 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of House fans?
54.0% of House fans are female, 46.0% are male, with an average age of 43.7 years.
Which brands do House fans like most?
House fans show strongest brand affinity for Real property (2.04×), Microwave oven (1.75×), and Townhouse (1.67×) over the country average.
Where do House fans live in Canada?
House fans in Canada are most concentrated in Ontario (reach 8,229,861), British Columbia (reach 2,203,493), and Alberta (reach 1,718,273). These three regions account for the largest share of the active audience.
What other brands do House fans also like?
Beyond House itself, the audience over-indexes on Microwave oven (1.75×), Townhouse (1.67×), Single-family detached home (1.89×), and Garden furniture (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.