House Audience in France
House has an estimated audience of 18,298,258 people in France. 57.6% are female, 42.4% are male, average age 45.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Tinder, Permanent residency, DoTerra, Public administration, Restorative dentistry.
The average House fan in France is 45.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Tinder, Permanent residency, DoTerra, with strongest over-indexing on Tinder (29.59× the country average). Demographically, the House audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of House fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 45.5 |
| Estimated audience size | 18,298,258 |
Audience persona
The typical House fan in France is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Tinder.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 4,526,622 | 1.38× |
| Auvergne-Rhône-Alpes | 2,115,820 | 0.98× |
| Grand Est | 1,894,448 | 1.28× |
| Occitanie | 1,688,715 | 1.07× |
| Hauts-de-France | 1,660,953 | 1.03× |
| Nouvelle-Aquitaine | 1,638,580 | 1.02× |
| Provence-Alpes-Côte d'Azur | 1,508,481 | 1.11× |
| Pays de la Loire | 879,602 | 0.87× |
| Brittany | 803,866 | 0.9× |
| Normandy | 769,130 | 0.86× |
| Centre-Val de Loire | 705,646 | 1.02× |
| Bourgogne-Franche-Comté | 589,305 | 0.8× |
| Corsica | 80,527 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinder | 29.59× | Internet & Social Media |
| Permanent residency | 21.53× | Business & Career |
| DoTerra | 94.39× | Beauty & Wellness |
| Public administration | 23.33× | Business & Career |
| Restorative dentistry | 52.28× | Health |
| Payot | 52.19× | Beauty & Wellness |
| Eye care professional | 55.87× | Beauty & Wellness |
| Cervical vertebrae | 57.51× | Health |
| Soy milk | 61.64× | Food & Beverages |
| Compression stockings | 81× | Health |
| Lions Clubs International | 20.8× | Business & Career |
| Muslim holidays | 22.37× | Politics & Society |
| Consumer debt | 63.45× | Business & Career |
| Kosher foods | 101.56× | Food & Beverages |
| Islamic architecture | 22.8× | Home & Garden |
| Inclusion (education) | 82.06× | Kids & Family |
| Lumbar vertebrae | 58.4× | Health |
| Rechargeable battery | 33.95× | Home & Garden |
| Improvisation | 12.27× | Music & Radio |
| Leather jacket | 38.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.93 |
| Mindfulness | BALANCE | 1.94 |
| Community Orientation | OPEN | 1.68 |
| Indulgence | JOY | 1.6 |
| Extroversion | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
See House audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does House have in France?
House has an estimated audience of 18,298,258 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of House fans?
57.6% of House fans are female, 42.4% are male, with an average age of 45.5 years.
Which brands do House fans like most?
House fans show strongest brand affinity for Tinder (29.59×), Permanent residency (21.53×), and DoTerra (94.39×) over the country average.
Where do House fans live in France?
House fans in France are most concentrated in Île-de-France (reach 4,526,622), Auvergne-Rhône-Alpes (reach 2,115,820), and Grand Est (reach 1,894,448). These three regions account for the largest share of the active audience.
What other brands do House fans also like?
Beyond House itself, the audience over-indexes on Permanent residency (21.53×), DoTerra (94.39×), Public administration (23.33×), and Restorative dentistry (52.28×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.