Hat Audience in France
Hat has an estimated audience of 6,015,290 people in France. 62.4% are female, 37.6% are male, average age 46.1. Top regions: Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities: Brick, Door, Concrete, Roof, Plumbing.
The average Hat fan in France is 46.1 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities include Brick, Door, Concrete, with strongest over-indexing on Brick (5.38× the country average). Demographically, the Hat audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Individualism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Hat fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 46.1 |
| Estimated audience size | 6,015,290 |
Audience persona
The typical Hat fan in France is more female, around 46.1 years old, with strong Individualism tendencies and a notable affinity for Brick.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,781,602 | 1.65× |
| Provence-Alpes-Côte d'Azur | 1,213,103 | 2.72× |
| Auvergne-Rhône-Alpes | 743,161 | 1.05× |
| Occitanie | 521,498 | 1× |
| Hauts-de-France | 435,568 | 0.82× |
| Grand Est | 429,800 | 0.88× |
| Nouvelle-Aquitaine | 425,894 | 0.8× |
| Pays de la Loire | 262,654 | 0.79× |
| Brittany | 217,916 | 0.74× |
| Normandy | 200,675 | 0.69× |
| Centre-Val de Loire | 162,561 | 0.72× |
| Bourgogne-Franche-Comté | 161,803 | 0.66× |
| Corsica | 13,936 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brick | 5.38× | Home & Garden |
| Door | 4.62× | Home & Garden |
| Concrete | 4.32× | Home & Garden |
| Roof | 4.67× | Home & Garden |
| Plumbing | 3.44× | Home & Garden |
| Building | 3.09× | Home & Garden |
| Electricity | 2.48× | Home & Garden |
| House | 1.59× | Home & Garden |
| Wood | 2.81× | Home & Garden |
| Linens | 2.54× | Home & Garden |
| Lidl | 1.62× | Shopping |
| Conforama | 1.74× | Home & Garden |
| Castorama | 1.66× | Shopping |
| La Redoute | 1.65× | Shopping |
| Brico Dépôt | 1.54× | Shopping |
| Architecture | 1.54× | Business & Career |
| Women's clothing | 1.5× | Fashion & Accessoires |
| Fruit | 1.62× | Food & Beverages |
| Anthropology | 2.05× | Business & Career |
| Dresses | 1.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.54 |
| DIY Mentality | THRILL | 1.47 |
| Quality Awareness | PREMIUM | 1.44 |
| Design Affinity | PREMIUM | 1.43 |
| Creativity | OPEN | 1.39 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 10.0% |
| Brazil | 6.4% |
See Hat audiences in other countries
More Fashion & Accessoires audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Hat have in France?
Hat has an estimated audience of 6,015,290 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
What is the gender split and age of Hat fans?
62.4% of Hat fans are female, 37.6% are male, with an average age of 46.1 years.
Which brands do Hat fans like most?
Hat fans show strongest brand affinity for Brick (5.38×), Door (4.62×), and Concrete (4.32×) over the country average.
Where do Hat fans live in France?
Hat fans in France are most concentrated in Île-de-France (reach 1,781,602), Provence-Alpes-Côte d'Azur (reach 1,213,103), and Auvergne-Rhône-Alpes (reach 743,161). These three regions account for the largest share of the active audience.
What other brands do Hat fans also like?
Beyond Hat itself, the audience over-indexes on Door (4.62×), Concrete (4.32×), Roof (4.67×), and Plumbing (3.44×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Hat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.