A data profile of the people who buy, follow and care about Brick in France — modelled from more than twelve digital signal sources. Brick has an estimated audience of 5,138,380 people in France.
The average Brick fan in France is 47.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (153.46× the country average).
Demographically, the Brick audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Brick fan in France is more female, around 47.0 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Brick profile in France.
59.4% are female, 40.6% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 47.0 |
| Estimated audience size | 5,138,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Brick audience comes from France.
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 12.8% |
| Brazil | 8.7% |
Where the Brick audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.31× | |
| 02 | Auvergne-Rhône-Alpes | ~700K | 1.20× | |
| 03 | Grand Est | ~500K | 1.16× | |
| 04 | Provence-Alpes-Côte d'Azur | ~400K | 1.15× | |
| 05 | Occitanie | ~500K | 1.14× | |
| 06 | Pays de la Loire | ~300K | 0.98× | |
| 07 | Normandy | ~200K | 0.98× | |
| 08 | Hauts-de-France | ~400K | 0.94× | |
| 09 | Centre-Val de Loire | ~200K | 0.93× | |
| 10 | Nouvelle-Aquitaine | ~400K | 0.92× | |
| 11 | Brittany | ~200K | 0.89× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.84× | |
| 13 | Corsica | ~20K | 0.62× |
The strongest cross-interests of the Brick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 153.46× | ||
| 02 | Christmas Gift | Kids & Family | 23.35× | ||
| 03 | Kitchen garden | Home & Garden | 18.03× | ||
| 04 | Christmas tree | Kids & Family | 17.57× | ||
| 05 | Broadcasting of sports events | Movies & TV | 12.84× | ||
| 06 | Dentistry | Business & Career | 12.00× | ||
| 07 | Zoom lens | Technology & Electronics | 10.96× | ||
| 08 | Breast Cancer awareness | Health | 10.04× | ||
| 09 | Girl power | Politics & Society | 9.18× | ||
| 10 | New Testament | Politics & Society | 8.77× | ||
| 11 | Hormone | Health | 8.04× | ||
| 12 | Sustainable products | Politics & Society | 7.73× | ||
| 13 | Passive income | Business & Career | 6.92× | ||
| 14 | Improvisation | Music & Radio | 6.55× | ||
| 15 | Hat | Fashion & Accessoires | 5.38× | ||
| 16 | Permanent residency | Business & Career | 4.42× | ||
| 17 | Plumbing | Home & Garden | 4.01× | ||
| 18 | Kitchenware | Home & Garden | 2.96× | ||
| 19 | Belgium | Travel & Leisure | 2.19× | ||
| 20 | Conforama | Home & Garden | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.34× | |
| Mindfulness | BALANCE | 2.16× | |
| Individualism | JOY | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Pet Ownership | JOY | 0.93× |
Brick has an estimated audience of 5,138,380 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
59.4% of Brick fans are female, 40.6% are male, with an average age of 47.0 years.
Brick fans show strongest brand affinity for Love & Sex (153.46×), Kitchen garden (18.03×), and Christmas Gift (23.35×) over the country average.
Brick fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Occitanie (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Brick itself, the audience over-indexes on Kitchen garden (18.03×), Christmas Gift (23.35×), Broadcasting of sports events (12.84×), and Christmas tree (17.57×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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