Conforama Audience in France
Conforama has an estimated audience of 12,324,324 people in France. 65.7% are female, 34.3% are male, average age 44.1. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: IKEA, Castorama, La Redoute, Brico Dépôt, Home and garden.
The average Conforama fan in France is 44.1 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include IKEA, Castorama, La Redoute, with strongest over-indexing on IKEA (2.29× the country average). Demographically, the Conforama audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Conforama fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 44.1 |
| Estimated audience size | 12,324,324 |
Audience persona
The typical Conforama fan in France is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,940,388 | 0.88× |
| Hauts-de-France | 1,465,543 | 1.35× |
| Auvergne-Rhône-Alpes | 1,406,966 | 0.97× |
| Nouvelle-Aquitaine | 1,136,308 | 1.05× |
| Occitanie | 1,076,437 | 1.01× |
| Grand Est | 945,184 | 0.95× |
| Provence-Alpes-Côte d'Azur | 867,358 | 0.95× |
| Normandy | 620,648 | 1.03× |
| Pays de la Loire | 614,801 | 0.9× |
| Bourgogne-Franche-Comté | 517,282 | 1.04× |
| Centre-Val de Loire | 491,565 | 1.06× |
| Brittany | 466,912 | 0.78× |
| Corsica | 63,524 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IKEA | 2.29× | Home & Garden |
| Castorama | 2.39× | Shopping |
| La Redoute | 2.19× | Shopping |
| Brico Dépôt | 2.03× | Shopping |
| Home and garden | 1.55× | Home & Garden |
| Discount stores | 1.67× | Shopping |
| Deco | 2.54× | Home & Garden |
| Lidl | 1.88× | Shopping |
| Aldi | 2.07× | Shopping |
| Gémo | 2.88× | Fashion & Accessoires |
| Norauto | 2.2× | Cars & Mobility |
| Cdiscount | 1.75× | Shopping |
| Furniture | 1.6× | Home & Garden |
| Auchan | 1.73× | Shopping |
| Primark | 1.97× | Shopping |
| Promod | 2.57× | Fashion & Accessoires |
| Leroy Merlin | 2.35× | Shopping |
| Home improvement | 1.55× | Home & Garden |
| Carrefour | 1.65× | Shopping |
| Canapé | 4.04× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.76 |
| Price Sensitivity | PREMIUM | 1.16 |
| Mindfulness | BALANCE | 1.09 |
| Family Orientation | CONSERVATISM | 1.03 |
| Social Media Usage | JOY | 0.97 |
| DIY Mentality | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 52.6% |
| Spain | 17.5% |
| Switzerland | 13.0% |
See Conforama audiences in other countries
More Furniture audiences in France
- IKEA (13,453,941)
- SKLUM (3,341,930)
- Roche Bobois (2,801,983)
- Linvosges (2,352,617)
- Kave Home (1,427,951)
Frequently asked questions
How many fans does Conforama have in France?
Conforama has an estimated audience of 12,324,324 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Conforama fans?
65.7% of Conforama fans are female, 34.3% are male, with an average age of 44.1 years.
Which brands do Conforama fans like most?
Conforama fans show strongest brand affinity for IKEA (2.29×), Castorama (2.39×), and La Redoute (2.19×) over the country average.
Where do Conforama fans live in France?
Conforama fans in France are most concentrated in Île-de-France (reach 1,940,388), Hauts-de-France (reach 1,465,543), and Auvergne-Rhône-Alpes (reach 1,406,966). These three regions account for the largest share of the active audience.
What other brands do Conforama fans also like?
Beyond Conforama itself, the audience over-indexes on Castorama (2.39×), La Redoute (2.19×), Brico Dépôt (2.03×), and Home and garden (1.55×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Conforama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.