Rascasse Audience Intelligence

Roche Bobois Target Market in France

A data profile of the people who buy, follow and care about Roche Bobois in France — modelled from more than twelve digital signal sources. Roche Bobois has an estimated audience of 2,788,251 people in France.

#4among Furniture in France#200among Brand in France#105in Home & Garden

The average Roche Bobois fan in France is 39.2 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.

Top brand affinities include Danish design, Scandinavian design, Entertainment, with strongest over-indexing on Danish design (17.09× the country average).

Demographically, the Roche Bobois audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Roche Bobois fan in France is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Danish design.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Roche Bobois profile in France.

Audience size
2.8M
in France
Gender
66.2%♀
33.8% male
Age
39.2
average years
Country rank
#1567
Brand in France
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Roche Bobois

66.2% are female, 33.8% are male, average age 39.2.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Roche Bobois audience in France
MetricValue
Female66.2%
Male33.8%
Average age39.2
Estimated audience size2,788,251
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Roche Bobois audience in France
Age bracketShare%
16-1917%
20-2924%
30-3919%
40-4919%
50+21%
Fig. 04

Worldwide distribution

43.3%

of the worldwide Roche Bobois audience comes from France.

Worldwide audience distribution share by country for Roche Bobois
CountryShare
France43.3%
United States21.0%
Belgium6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roche Bobois audience in France is strongest.

Fig. 05

Top regions by affinity

Roche Bobois customers by region in France
#RegionReachAffinity×
01Corsica~20K1.70×
02Île-de-France~700K1.39×
03Provence-Alpes-Côte d'Azur~300K1.30×
04Auvergne-Rhône-Alpes~300K1.05×
05Nouvelle-Aquitaine~200K0.97×
06Grand Est~200K0.94×
07Occitanie~200K0.88×
08Brittany~100K0.88×
09Pays de la Loire~100K0.85×
10Centre-Val de Loire~90K0.82×
11Normandy~100K0.77×
12Hauts-de-France~200K0.72×
13Bourgogne-Franche-Comté~80K0.70×
Fig. 06

Affinity by region

Affinity by region — Roche Bobois, France
0.70×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roche Bobois audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roche Bobois audience
#·InterestCategoryAffinity×
01FlosHome & Garden26.92×
02Scandinavian designHome & Garden20.85×
03AmpmFood & Beverages18.16×
04VitraHome & Garden17.95×
05HouzzHome & Garden17.69×
06KartellHome & Garden17.20×
07Danish designHome & Garden17.09×
08NapapijriFashion & Accessoires14.28×
09American VintageFashion & Accessoires10.47×
10Sofa bedHome & Garden10.11×
11EntertainmentMovies & TV3.50×
12MusicBusiness & Career3.14×
13TechnologyTechnology & Electronics3.14×
14Food and drinkFood & Beverages3.08×
15MoviesMovies & TV2.87×
16FoodFood & Beverages2.77×
17ReadingLiterature2.77×
18Consumer electronicsTechnology & Electronics2.75×
19Sports and outdoorsSports2.59×
20FranceTravel & Leisure2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roche Bobois audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roche Bobois audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM8.23×
Quality AwarenessPREMIUM5.29×
Luxury OrientationPREMIUM3.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roche Bobois audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
SpiritualityBALANCE0.88×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Roche Bobois's target market in France?

Roche Bobois's target market in France covers an estimated 2,788,251 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Roche Bobois customers?

66.2% of the Roche Bobois audience are female, 33.8% are male, with an average age of 39.2 years.

03

Which brands do Roche Bobois fans like most?

Roche Bobois fans show strongest brand affinity for Danish design (17.09×), Scandinavian design (20.85×), and Entertainment (3.5×) over the country average.

04

Where do Roche Bobois fans live in France?

Roche Bobois fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Provence-Alpes-Côte d'Azur (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Roche Bobois fans also like?

Beyond Roche Bobois itself, the audience over-indexes on Scandinavian design (20.85×), Entertainment (3.5×), Ampm (18.16×), and Food and drink (3.08×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in France

See Roche Bobois audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for Roche Bobois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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