A data profile of the people who buy, follow and care about Danish design in France — modelled from more than twelve digital signal sources. Danish design has an estimated audience of 2,372,805 people in France.
The average Danish design fan in France is 40.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Mr. Bricolage, Kartell, Saatchi Gallery, with strongest over-indexing on Mr. Bricolage (11.57× the country average).
Demographically, the Danish design audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Danish design fan in France is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Mr. Bricolage.
The key figures that characterise the Danish design profile in France.
73.0% are female, 27.0% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 40.2 |
| Estimated audience size | 2,372,805 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Danish design audience comes from France.
| Country | Share |
|---|---|
| Japan | 16.5% |
| Germany | 12.6% |
| United States | 9.8% |
Where the Danish design audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~500K | 1.27× | |
| 02 | Centre-Val de Loire | ~90K | 1.04× | |
| 03 | Bourgogne-Franche-Comté | ~100K | 1.03× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.02× | |
| 05 | Normandy | ~100K | 1.00× | |
| 06 | Grand Est | ~200K | 0.99× | |
| 07 | Pays de la Loire | ~100K | 0.99× | |
| 08 | Auvergne-Rhône-Alpes | ~300K | 0.98× | |
| 09 | Brittany | ~100K | 0.98× | |
| 10 | Nouvelle-Aquitaine | ~200K | 0.96× | |
| 11 | Occitanie | ~200K | 0.96× | |
| 12 | Hauts-de-France | ~200K | 0.95× |
The strongest cross-interests of the Danish design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HAY | Home & Garden | 34.29× | ||
| 02 | Flos | Home & Garden | 26.70× | ||
| 03 | Kartell | Home & Garden | 24.69× | ||
| 04 | Wallpaper (magazine) | Home & Garden | 18.16× | ||
| 05 | Tate Modern | Arts & Culture | 16.92× | ||
| 06 | Saatchi Gallery | Arts & Culture | 15.80× | ||
| 07 | Mr. Bricolage | Shopping | 11.57× | ||
| 08 | Claudie Pierlot | Fashion & Accessoires | 11.16× | ||
| 09 | Smallable | Beauty & Wellness | 11.10× | ||
| 10 | Isabel Marant | Fashion & Accessoires | 10.31× | ||
| 11 | Longchamp | Fashion & Accessoires | 9.85× | ||
| 12 | Comptoir des Cotonniers | Fashion & Accessoires | 8.62× | ||
| 13 | Pimkie | Shopping | 8.16× | ||
| 14 | Le Bon Marché | Shopping | 8.00× | ||
| 15 | Sophie Marceau | Movies & TV | 7.65× | ||
| 16 | Printemps | Fashion & Accessoires | 6.94× | ||
| 17 | Monoprix | Shopping | 4.85× | ||
| 18 | Brico Dépôt | Shopping | 3.66× | ||
| 19 | Shopping | Shopping | 3.43× | ||
| 20 | Shopping and fashion | Shopping | 2.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 5.47× | |
| Healthy Lifestyle | BALANCE | 2.20× | |
| Urban Lifestyle | OPEN | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Spirituality | BALANCE | 0.71× | |
| Patriotism | CONSERVATISM | 0.91× |
Danish design has an estimated audience of 2,372,805 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
73.0% of Danish design fans are female, 27.0% are male, with an average age of 40.2 years.
Danish design fans show strongest brand affinity for Mr. Bricolage (11.57×), Kartell (24.69×), and Saatchi Gallery (15.8×) over the country average.
Danish design fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Danish design itself, the audience over-indexes on Kartell (24.69×), Saatchi Gallery (15.8×), Claudie Pierlot (11.16×), and Shopping (3.43×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Danish design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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