A data profile of the people who buy, follow and care about Mr. Bricolage in France — modelled from more than twelve digital signal sources. Mr. Bricolage has an estimated audience of 4,192,332 people in France.
The average Mr. Bricolage fan in France is 42.9 years old, more female, and lives primarily in Occitanie.
The audience is concentrated in Occitanie, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Brico Dépôt, Norauto, Conforama, with strongest over-indexing on Brico Dépôt (3.17× the country average).
Demographically, the Mr. Bricolage audience skews more female with an average age of 42.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mr. Bricolage fan in France is more female, around 42.9 years old, with strong DIY Mentality tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Mr. Bricolage profile in France.
55.1% are female, 44.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 42.9 |
| Estimated audience size | 4,192,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Mr. Bricolage audience comes from France.
| Country | Share |
|---|---|
| France | 66.0% |
| Belgium | 11.9% |
| Bulgaria | 7.8% |
Where the Mr. Bricolage audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~50K | 2.25× | |
| 02 | Occitanie | ~500K | 1.29× | |
| 03 | Brittany | ~300K | 1.22× | |
| 04 | Pays de la Loire | ~300K | 1.18× | |
| 05 | Nouvelle-Aquitaine | ~400K | 1.07× | |
| 06 | Auvergne-Rhône-Alpes | ~500K | 0.94× | |
| 07 | Provence-Alpes-Côte d'Azur | ~300K | 0.91× | |
| 08 | Grand Est | ~300K | 0.77× | |
| 09 | Normandy | ~200K | 0.76× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.76× | |
| 11 | Hauts-de-France | ~300K | 0.75× | |
| 12 | Centre-Val de Loire | ~100K | 0.62× | |
| 13 | Île-de-France | ~400K | 0.48× |
The strongest cross-interests of the Mr. Bricolage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brico Dépôt | Shopping | 3.17× | ||
| 02 | Norauto | Cars & Mobility | 2.91× | ||
| 03 | Bricomarché | Home & Garden | 2.55× | ||
| 04 | Conforama | Home & Garden | 2.17× | ||
| 05 | Patrick Bruel | Music & Radio | 1.93× | ||
| 06 | Castorama | Shopping | 1.92× | ||
| 07 | Carrefour City | Shopping | 1.77× | ||
| 08 | IKEA | Home & Garden | 1.76× | ||
| 09 | Boulanger | Shopping | 1.75× | ||
| 10 | Intermarché | Shopping | 1.74× | ||
| 11 | Cdiscount | Shopping | 1.71× | ||
| 12 | Guillaume Canet | Movies & TV | 1.70× | ||
| 13 | Domain Name System | Internet & Social Media | 1.68× | ||
| 14 | Ouest-France | News | 1.66× | ||
| 15 | Auchan | Shopping | 1.65× | ||
| 16 | Monoprix | Shopping | 1.60× | ||
| 17 | Carrefour | Shopping | 1.59× | ||
| 18 | Plant | Home & Garden | 1.51× | ||
| 19 | Flower | Home & Garden | 1.51× | ||
| 20 | Renovation | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.49× | |
| Quality Awareness | PREMIUM | 1.44× | |
| Spirituality | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Social Media Usage | JOY | 0.93× |
Mr. Bricolage's target market in France covers an estimated 4,192,332 people, concentrated in Occitanie and Auvergne-Rhône-Alpes.
55.1% of the Mr. Bricolage audience are female, 44.9% are male, with an average age of 42.9 years.
Mr. Bricolage fans show strongest brand affinity for Brico Dépôt (3.17×), Norauto (2.91×), and Conforama (2.17×) over the country average.
Mr. Bricolage fans in France are most concentrated in Occitanie (reach ~500K), Auvergne-Rhône-Alpes (reach ~500K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mr. Bricolage itself, the audience over-indexes on Norauto (2.91×), Conforama (2.17×), Bricomarché (2.55×), and Patrick Bruel (1.93×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mr. Bricolage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.