A data profile of the people who buy, follow and care about Castorama in France — modelled from more than twelve digital signal sources. Castorama has an estimated audience of 11,974,119 people in France.
The average Castorama fan in France is 40.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Brico Dépôt, Engie, Mr. Bricolage, with strongest over-indexing on Brico Dépôt (2.91× the country average).
Demographically, the Castorama audience skews more female with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Castorama fan in France is more female, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Castorama profile in France.
61.0% are female, 39.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.9 |
| Estimated audience size | 11,974,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Castorama audience comes from France.
| Country | Share |
|---|---|
| France | 55.6% |
| Poland | 32.3% |
| United States | 2.5% |
Where the Castorama audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~1.5M | 1.47× | |
| 02 | Auvergne-Rhône-Alpes | ~2M | 1.37× | |
| 03 | Nouvelle-Aquitaine | ~1.5M | 1.30× | |
| 04 | Occitanie | ~1M | 1.13× | |
| 05 | Hauts-de-France | ~1M | 1.09× | |
| 06 | Île-de-France | ~2M | 1.04× | |
| 07 | Normandy | ~600K | 1.00× | |
| 08 | Bourgogne-Franche-Comté | ~500K | 1.00× | |
| 09 | Grand Est | ~1M | 0.99× | |
| 10 | Brittany | ~500K | 0.93× | |
| 11 | Pays de la Loire | ~500K | 0.82× | |
| 12 | Centre-Val de Loire | ~300K | 0.76× | |
| 13 | Corsica | ~10K | 0.16× |
The strongest cross-interests of the Castorama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mr. Bricolage | Shopping | 4.02× | ||
| 02 | Sustainable energy | Home & Garden | 3.95× | ||
| 03 | Photovoltaics | Home & Garden | 3.71× | ||
| 04 | Solar panel | Home & Garden | 3.67× | ||
| 05 | Lapeyre | Home & Garden | 3.26× | ||
| 06 | Brico Dépôt | Shopping | 2.91× | ||
| 07 | Maisons du Monde | Home & Garden | 2.63× | ||
| 08 | Renewable energy | Business & Career | 2.59× | ||
| 09 | Bricomarché | Home & Garden | 2.38× | ||
| 10 | Leroy Merlin | Shopping | 2.20× | ||
| 11 | Gémo | Fashion & Accessoires | 1.92× | ||
| 12 | Engie | Home & Garden | 1.89× | ||
| 13 | King Jouet | Shopping | 1.89× | ||
| 14 | IKEA | Home & Garden | 1.83× | ||
| 15 | Renovation | Home & Garden | 1.83× | ||
| 16 | Conforama | Home & Garden | 1.78× | ||
| 17 | Home improvement | Home & Garden | 1.75× | ||
| 18 | Deco | Home & Garden | 1.66× | ||
| 19 | Home Appliances | Home & Garden | 1.61× | ||
| 20 | Furniture | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.59× | |
| Sustainability | BALANCE | 1.53× | |
| Design Affinity | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Risk Appetite | THRILL | 0.84× |
Castorama's target market in France covers an estimated 11,974,119 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
61.0% of the Castorama audience are female, 39.0% are male, with an average age of 40.9 years.
Castorama fans show strongest brand affinity for Brico Dépôt (2.91×), Engie (1.89×), and Mr. Bricolage (4.02×) over the country average.
Castorama fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~2M), and Nouvelle-Aquitaine (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Castorama itself, the audience over-indexes on Engie (1.89×), Mr. Bricolage (4.02×), Home improvement (1.75×), and Sustainable energy (3.95×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Castorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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