Castorama Target Market in France
Castorama has an estimated audience of 11,974,119 people in France. 61.0% are female, 39.0% are male, average age 40.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Brico Dépôt, Mr. Bricolage, Engie, Home improvement, Sustainable energy.
The average Castorama fan in France is 40.9 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Brico Dépôt, Mr. Bricolage, Engie, with strongest over-indexing on Brico Dépôt (2.91× the country average). Demographically, the Castorama audience skews more female with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Customer demographics of Castorama
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.9 |
| Estimated audience size | 11,974,119 |
Audience persona
The typical Castorama fan in France is more female, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for Brico Dépôt.
Castorama customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~2M | 1.04× |
| Auvergne-Rhône-Alpes | ~2M | 1.37× |
| Nouvelle-Aquitaine | ~1.5M | 1.3× |
| Provence-Alpes-Côte d'Azur | ~1.5M | 1.47× |
| Occitanie | ~1M | 1.13× |
| Hauts-de-France | ~1M | 1.09× |
| Grand Est | ~1M | 0.99× |
| Normandy | ~600K | 1× |
| Pays de la Loire | ~500K | 0.82× |
| Brittany | ~500K | 0.93× |
| Bourgogne-Franche-Comté | ~500K | 1× |
| Centre-Val de Loire | ~300K | 0.76× |
| Corsica | ~10K | 0.16× |
Top brand affinities of the Castorama audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 2.91× | Shopping |
| Mr. Bricolage | 4.02× | Shopping |
| Engie | 1.89× | Home & Garden |
| Home improvement | 1.75× | Home & Garden |
| Sustainable energy | 3.95× | Home & Garden |
| IKEA | 1.83× | Home & Garden |
| Bricomarché | 2.38× | Home & Garden |
| Renovation | 1.83× | Home & Garden |
| Conforama | 1.78× | Home & Garden |
| Furniture | 1.53× | Home & Garden |
| Maisons du Monde | 2.63× | Home & Garden |
| Leroy Merlin | 2.2× | Shopping |
| Solar panel | 3.67× | Home & Garden |
| Renewable energy | 2.59× | Business & Career |
| Lapeyre | 3.26× | Home & Garden |
| Deco | 1.66× | Home & Garden |
| Home Appliances | 1.61× | Home & Garden |
| Photovoltaics | 3.71× | Home & Garden |
| King Jouet | 1.89× | Shopping |
| Gémo | 1.92× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.59 |
| Sustainability | BALANCE | 1.53 |
| Design Affinity | PREMIUM | 1.47 |
| Quality Awareness | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.18 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 54.2% |
| Poland | 31.5% |
| United States | 2.3% |
See Castorama audiences in other countries
More Hardware store audiences in France
- Brico Dépôt (13,393,390)
- Leroy Merlin (6,767,120)
- Mr. Bricolage (4,227,008)
- Interflora (1,635,774)
- Floralux (254,134)
Frequently asked questions
Who is Castorama's target market in France?
Castorama's target market in France covers an estimated 11,974,119 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Castorama customers?
61.0% of the Castorama audience are female, 39.0% are male, with an average age of 40.9 years.
Which brands do Castorama fans like most?
Castorama fans show strongest brand affinity for Brico Dépôt (2.91×), Mr. Bricolage (4.02×), and Engie (1.89×) over the country average.
Where do Castorama fans live in France?
Castorama fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~2M), and Nouvelle-Aquitaine (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Castorama fans also like?
Beyond Castorama itself, the audience over-indexes on Mr. Bricolage (4.02×), Engie (1.89×), Home improvement (1.75×), and Sustainable energy (3.95×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Castorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.