A data profile of the people who buy, follow and care about Lapeyre in France — modelled from more than twelve digital signal sources. Lapeyre has an estimated audience of 2,368,242 people in France.
The average Lapeyre fan in France is 48.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include King Jouet, Gémo, Bricomarché, with strongest over-indexing on King Jouet (5.68× the country average).
Demographically, the Lapeyre audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Lapeyre fan in France is more female, around 48.0 years old, with strong Quality Awareness tendencies and a notable affinity for King Jouet.
The key figures that characterise the Lapeyre profile in France.
61.6% are female, 38.4% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 48.0 |
| Estimated audience size | 2,368,242 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Lapeyre audience comes from France.
| Country | Share |
|---|---|
| France | 92.3% |
| Belgium | 1.8% |
| Italy | 0.9% |
Where the Lapeyre audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~100K | 1.37× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.33× | |
| 03 | Île-de-France | ~500K | 1.19× | |
| 04 | Occitanie | ~200K | 1.18× | |
| 05 | Nouvelle-Aquitaine | ~200K | 1.13× | |
| 06 | Bourgogne-Franche-Comté | ~100K | 1.09× | |
| 07 | Auvergne-Rhône-Alpes | ~300K | 1.08× | |
| 08 | Normandy | ~100K | 1.07× | |
| 09 | Hauts-de-France | ~200K | 0.98× | |
| 10 | Grand Est | ~200K | 0.82× | |
| 11 | Pays de la Loire | ~100K | 0.81× | |
| 12 | Brittany | ~90K | 0.77× | |
| 13 | Corsica | ~5K | 0.44× |
The strongest cross-interests of the Lapeyre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marie Claire Idées | Home & Garden | 6.12× | ||
| 02 | King Jouet | Shopping | 5.68× | ||
| 03 | Biocoop | Shopping | 5.19× | ||
| 04 | VELUX | Home & Garden | 4.71× | ||
| 05 | Gémo | Fashion & Accessoires | 4.65× | ||
| 06 | Leader Price | Shopping | 4.64× | ||
| 07 | Stéphane Plaza | Movies & TV | 4.32× | ||
| 08 | Bricomarché | Home & Garden | 3.43× | ||
| 09 | Celio (retailer) | Fashion & Accessoires | 2.79× | ||
| 10 | Jean-Jacques Goldman | Music & Radio | 2.67× | ||
| 11 | Conforama | Home & Garden | 2.29× | ||
| 12 | Moving company | Home & Garden | 1.95× | ||
| 13 | Mr. Bricolage | Shopping | 1.86× | ||
| 14 | Brico Dépôt | Shopping | 1.78× | ||
| 15 | Castorama | Shopping | 1.73× | ||
| 16 | Architecture & Design | Business & Career | 1.72× | ||
| 17 | Boulanger | Shopping | 1.65× | ||
| 18 | La Banque postale | Business & Career | 1.61× | ||
| 19 | Monoprix | Shopping | 1.60× | ||
| 20 | Deco | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.79× | |
| Design Affinity | PREMIUM | 1.38× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Risk Appetite | THRILL | 0.92× | |
| Need for Security | CONSERVATISM | 0.92× |
Lapeyre's target market in France covers an estimated 2,368,242 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
61.6% of the Lapeyre audience are female, 38.4% are male, with an average age of 48.0 years.
Lapeyre fans show strongest brand affinity for King Jouet (5.68×), Gémo (4.65×), and Bricomarché (3.43×) over the country average.
Lapeyre fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Occitanie (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Lapeyre itself, the audience over-indexes on Gémo (4.65×), Bricomarché (3.43×), Conforama (2.29×), and Biocoop (5.19×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Lapeyre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.