A data profile of the people who buy, follow and care about Doctolib in France — modelled from more than twelve digital signal sources. Doctolib has an estimated audience of 22,832,447 people in France.
The average Doctolib fan in France is 45.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Dentistry, Doctor of Medicine, with strongest over-indexing on Love & Sex (127.85× the country average).
Demographically, the Doctolib audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Doctolib fan in France is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Doctolib profile in France.
61.9% are female, 38.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 45.1 |
| Estimated audience size | 22,832,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 38% |
Where the Doctolib audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~2.5M | 1.27× | |
| 02 | Île-de-France | ~5M | 1.24× | |
| 03 | Provence-Alpes-Côte d'Azur | ~2M | 1.16× | |
| 04 | Auvergne-Rhône-Alpes | ~3M | 1.08× | |
| 05 | Nouvelle-Aquitaine | ~2M | 1.01× | |
| 06 | Occitanie | ~2M | 1.00× | |
| 07 | Grand Est | ~2M | 0.99× | |
| 08 | Centre-Val de Loire | ~800K | 0.99× | |
| 09 | Normandy | ~1M | 0.96× | |
| 10 | Pays de la Loire | ~1M | 0.95× | |
| 11 | Bourgogne-Franche-Comté | ~900K | 0.95× | |
| 12 | Brittany | ~1M | 0.91× | |
| 13 | Corsica | ~60K | 0.49× |
The strongest cross-interests of the Doctolib audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 127.85× | ||
| 02 | Doctor of Medicine | Business & Career | 27.37× | ||
| 03 | Dentistry | Business & Career | 23.23× | ||
| 04 | General practitioner | Health | 17.84× | ||
| 05 | Cardiology | Health | 14.11× | ||
| 06 | Christmas Gift | Kids & Family | 12.45× | ||
| 07 | Christmas tree | Kids & Family | 11.91× | ||
| 08 | Girl power | Politics & Society | 10.84× | ||
| 09 | Breast Cancer awareness | Health | 7.01× | ||
| 10 | Sustainable products | Politics & Society | 5.23× | ||
| 11 | Sex and the City | Movies & TV | 4.65× | ||
| 12 | Sustainable energy | Home & Garden | 3.58× | ||
| 13 | Midi Libre | News | 2.10× | ||
| 14 | EBay | Shopping | 1.92× | ||
| 15 | Innovation | Business & Career | 1.88× | ||
| 16 | Apartment | Business & Career | 1.87× | ||
| 17 | La Banque postale | Business & Career | 1.79× | ||
| 18 | Internet & Social Media | 1.72× | |||
| 19 | Ouest France | News | 1.71× | ||
| 20 | Ouest-France | News | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.14× | |
| Mindfulness | BALANCE | 2.08× | |
| Quality Awareness | PREMIUM | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Extroversion | THRILL | 0.91× |
Doctolib's target market in France covers an estimated 22,832,447 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
61.9% of the Doctolib audience are female, 38.1% are male, with an average age of 45.1 years.
Doctolib fans show strongest brand affinity for Love & Sex (127.85×), Dentistry (23.23×), and Doctor of Medicine (27.37×) over the country average.
Doctolib fans in France are most concentrated in Île-de-France (reach ~5M), Auvergne-Rhône-Alpes (reach ~3M), and Hauts-de-France (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Doctolib itself, the audience over-indexes on Dentistry (23.23×), Doctor of Medicine (27.37×), Christmas Gift (12.45×), and General practitioner (17.84×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Doctolib. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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