Rascasse Audience Intelligence

Sustainable energy Audience in France

A data profile of the people who buy, follow and care about Sustainable energy in France — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 2,978,741 people in France.

The average Sustainable energy fan in France is 43.8 years old, balanced, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include Solar power, Engie, Renewable energy, with strongest over-indexing on Solar power (28.16× the country average).

Demographically, the Sustainable energy audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Sustainable energy fan in France is balanced, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Solar power.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable energy profile in France.

Audience size
3M
in France
Gender
46.0%
54.0% male
Age
43.8
average years
Country rank
#1461
Topic in France
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable energy fans

46.0% are female, 54.0% are male, average age 43.8.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Sustainable energy audience in France
MetricValue
Female46.0%
Male54.0%
Average age43.8
Estimated audience size2,978,741
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Sustainable energy audience in France
Age bracketShare%
16-1912%
20-2916%
30-3917%
40-4921%
50+34%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Sustainable energy audience comes from France.

Worldwide audience distribution share by country for Sustainable energy
CountryShare
United States21.3%
Germany8.9%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable energy audience in France is strongest.

Fig. 05

Top regions by affinity

Sustainable energy fans by region: top regions in France
#RegionReachAffinity×
01Provence-Alpes-Côte d'Azur~300K1.14×
02Centre-Val de Loire~100K1.05×
03Bourgogne-Franche-Comté~100K1.04×
04Pays de la Loire~200K1.01×
05Brittany~100K1.00×
06Corsica~10K1.00×
07Île-de-France~500K0.99×
08Normandy~100K0.99×
09Hauts-de-France~300K0.97×
10Nouvelle-Aquitaine~300K0.97×
11Occitanie~200K0.97×
12Grand Est~200K0.97×
13Auvergne-Rhône-Alpes~300K0.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable energy audience
#·InterestCategoryAffinity×
01Solar powerHome & Garden28.16×
02Wind powerHome & Garden21.75×
03Alternative energyHome & Garden20.88×
04Solar panelHome & Garden16.17×
05PhotovoltaicsHome & Garden14.81×
06Energy conservationHome & Garden12.77×
07Renewable energyBusiness & Career11.77×
08Electricity generationHome & Garden11.66×
09Efficient energy useTechnology & Electronics10.94×
10BoilerHome & Garden10.14×
11Wind turbineHome & Garden9.11×
12Heat pumpHome & Garden8.35×
13HVACHome & Garden6.18×
14EngieHome & Garden5.83×
15EnedisHome & Garden5.83×
16Thermal insulationHome & Garden5.81×
17MacifBusiness & Career3.79×
18DoctolibHealth3.58×
19BoursoramaBusiness & Career2.31×
20Food and drinkFood & Beverages1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable energy audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.48×
Need for SecurityCONSERVATISM2.36×
Quality AwarenessPREMIUM1.70×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable energy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.38×
Design AffinityPREMIUM0.47×
Early Adopter MentalityPOWER0.72×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sustainable energy have in France?

Sustainable energy has an estimated audience of 2,978,741 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Sustainable energy fans?

46.0% of Sustainable energy fans are female, 54.0% are male, with an average age of 43.8 years.

03

Which brands do Sustainable energy fans like most?

Sustainable energy fans show strongest brand affinity for Solar power (28.16×), Engie (5.83×), and Renewable energy (11.77×) over the country average.

04

Where do Sustainable energy fans live in France?

Sustainable energy fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable energy fans also like?

Beyond Sustainable energy itself, the audience over-indexes on Engie (5.83×), Renewable energy (11.77×), Solar panel (16.17×), and Photovoltaics (14.81×) compared to the France average.

Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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