A data profile of the people who buy, follow and care about Sustainable energy in United Kingdom — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 5,717,201 people in United Kingdom.
The average Sustainable energy fan in United Kingdom is 45.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Mobility scooter, Solar power, Renewable energy, with strongest over-indexing on Mobility scooter (31.09× the country average).
Demographically, the Sustainable energy audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sustainable energy fan in United Kingdom is balanced, around 45.1 years old, with strong Family Orientation tendencies and a notable affinity for Mobility scooter.
The key figures that characterise the Sustainable energy profile in United Kingdom.
49.0% are female, 51.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 45.1 |
| Estimated audience size | 5,717,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 39% |
of the worldwide Sustainable energy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.3% |
| Germany | 8.9% |
| Italy | 8.3% |
Where the Sustainable energy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.36× | |
| 02 | England | ~4.5M | 1.09× | |
| 03 | Scotland | ~600K | 1.07× | |
| 04 | Greater London | ~800K | 1.06× | |
| 05 | North West | ~600K | 1.05× | |
| 06 | South West | ~500K | 1.03× | |
| 07 | East of England | ~500K | 0.96× | |
| 08 | East Midlands | ~400K | 0.96× | |
| 09 | North East | ~200K | 0.95× | |
| 10 | Northern Ireland | ~200K | 0.91× | |
| 11 | South East | ~700K | 0.89× | |
| 12 | West Midlands | ~200K | 0.86× | |
| 13 | Yorkshire and the Humber | ~400K | 0.81× |
The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobility scooter | Health | 31.09× | ||
| 02 | Mobility aid | Health | 17.01× | ||
| 03 | Recliner | Home & Garden | 13.12× | ||
| 04 | Solar power | Home & Garden | 10.74× | ||
| 05 | Pensioner | Business & Career | 10.74× | ||
| 06 | Wheelchair | Health | 10.51× | ||
| 07 | Motability | Politics & Society | 9.96× | ||
| 08 | Alternative energy | Home & Garden | 9.26× | ||
| 09 | Energy conservation | Home & Garden | 9.21× | ||
| 10 | Photovoltaics | Home & Garden | 8.94× | ||
| 11 | Solar panel | Home & Garden | 7.34× | ||
| 12 | Electric motorcycles and scooters | Cars & Mobility | 6.95× | ||
| 13 | Renewable energy | Business & Career | 6.81× | ||
| 14 | Efficient energy use | Technology & Electronics | 6.46× | ||
| 15 | Octopus Energy | Home & Garden | 4.95× | ||
| 16 | British Gas | Home & Garden | 4.95× | ||
| 17 | Octupus Energy | Business & Career | 3.18× | ||
| 18 | Electricity | Home & Garden | 3.00× | ||
| 19 | B&Q | Shopping | 2.70× | ||
| 20 | Daily Express | News | 2.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.28× | |
| Need for Security | CONSERVATISM | 1.83× | |
| Quality Awareness | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.52× | |
| Mindfulness | BALANCE | 0.73× | |
| Early Adopter Mentality | POWER | 0.82× |
Sustainable energy has an estimated audience of 5,717,201 people in United Kingdom, concentrated in England and Greater London.
49.0% of Sustainable energy fans are female, 51.0% are male, with an average age of 45.1 years.
Sustainable energy fans show strongest brand affinity for Mobility scooter (31.09×), Solar power (10.74×), and Renewable energy (6.81×) over the country average.
Sustainable energy fans in United Kingdom are most concentrated in England (reach ~4.5M), Greater London (reach ~800K), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Sustainable energy itself, the audience over-indexes on Solar power (10.74×), Renewable energy (6.81×), Octopus Energy (4.95×), and Mobility aid (17.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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