Rascasse Audience Intelligence

Sustainable energy Audience in Germany

A data profile of the people who buy, follow and care about Sustainable energy in Germany — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 8,604,048 people in Germany.

#277among Topic in Germany#30in Home & Garden

The average Sustainable energy fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Renewable energy, Efficient energy use, Solar power, with strongest over-indexing on Renewable energy (11.96× the country average).

Demographically, the Sustainable energy audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sustainable energy fan in Germany is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Renewable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable energy profile in Germany.

Audience size
8.6M
in Germany
Gender
44.1%♀
55.9% male
Age
40.9
average years
Country rank
#453
Topic in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable energy fans

44.1% are female, 55.9% are male, average age 40.9.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Sustainable energy audience in Germany
MetricValue
Female44.1%
Male55.9%
Average age40.9
Estimated audience size8,604,048
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Sustainable energy audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Sustainable energy audience comes from Germany.

Worldwide audience distribution share by country for Sustainable energy
CountryShare
United States21.3%
Germany8.9%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable energy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sustainable energy fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~100K1.37×
02Saarland~100K1.10×
03Niedersachsen~900K1.07×
04Schleswig-Holstein~300K1.01×
05Thüringen~200K1.00×
06Rheinland-Pfalz~400K0.98×
07Hamburg~200K0.98×
08Mecklenburg-Vorpommern~200K0.98×
09Hessen~600K0.97×
10Berlin~400K0.96×
11Sachsen-Anhalt~200K0.96×
12Bayern~1.5M0.95×
13Brandenburg~300K0.95×
14Baden-Württemberg~1M0.88×
15Nordrhein-Westfalen~1.5M0.85×
16Sachsen~300K0.81×
Fig. 06

Affinity by region

Affinity by region — Sustainable energy, Germany
0.81×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable energy audience
#·InterestCategoryAffinity×
01Environmental engineeringBusiness & Career22.98×
02Waste managementHome & Garden19.78×
03Alternative energyHome & Garden17.95×
04Sustainable Development GoalsPolitics & Society16.24×
05Energy industryBusiness & Career13.66×
06WasteHome & Garden13.43×
07Octopus EnergyHome & Garden12.18×
08Renewable energyBusiness & Career11.96×
09LichtblickHome & Garden11.61×
10Energy conservationHome & Garden11.28×
11PollutionHealth11.15×
12BalkonkraftwerkHome & Garden9.30×
13Efficient energy useTechnology & Electronics9.13×
14Solar powerHome & Garden8.71×
15PhotovoltaicsHome & Garden7.90×
16Sustainable clothingFashion & Accessoires7.55×
17Solar panelHome & Garden6.78×
18Solar cellHome & Garden6.66×
19Photovoltaic systemHome & Garden6.14×
20Fair tradeBusiness & Career4.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable energy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.91×
Need for SecurityCONSERVATISM1.72×
Healthy LifestyleBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable energy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
ExtroversionTHRILL0.90×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable energy have in Germany?

Sustainable energy has an estimated audience of 8,604,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sustainable energy fans?

44.1% of Sustainable energy fans are female, 55.9% are male, with an average age of 40.9 years.

03

Which brands do Sustainable energy fans like most?

Sustainable energy fans show strongest brand affinity for Renewable energy (11.96×), Efficient energy use (9.13×), and Solar power (8.71×) over the country average.

04

Where do Sustainable energy fans live in Germany?

Sustainable energy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable energy fans also like?

Beyond Sustainable energy itself, the audience over-indexes on Efficient energy use (9.13×), Solar power (8.71×), Balkonkraftwerk (9.3×), and Waste management (19.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Sustainable energy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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