Sustainable energy Audience in Germany
Sustainable energy has an estimated audience of 8,604,048 people in Germany. 44.1% are female, 55.9% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Renewable energy, Efficient energy use, Solar power, Balkonkraftwerk, Waste management.
The average Sustainable energy fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Renewable energy, Efficient energy use, Solar power, with strongest over-indexing on Renewable energy (11.96× the country average). Demographically, the Sustainable energy audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sustainable energy fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 40.9 |
| Estimated audience size | 8,604,048 |
Audience persona
The typical Sustainable energy fan in Germany is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Renewable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,606,789 | 0.85× |
| Bayern | 1,404,164 | 1.02× |
| Baden-Württemberg | 1,006,797 | 0.86× |
| Niedersachsen | 951,365 | 1.14× |
| Hessen | 681,819 | 1.04× |
| Rheinland-Pfalz | 414,421 | 0.96× |
| Berlin | 376,901 | 0.98× |
| Schleswig-Holstein | 331,533 | 1.07× |
| Sachsen | 261,537 | 0.62× |
| Brandenburg | 216,181 | 0.81× |
| Hamburg | 197,629 | 1.02× |
| Sachsen-Anhalt | 195,163 | 0.88× |
| Thüringen | 186,248 | 0.85× |
| Bremen | 138,861 | 1.89× |
| Mecklenburg-Vorpommern | 138,155 | 0.84× |
| Saarland | 124,854 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renewable energy | 11.96× | Business & Career |
| Efficient energy use | 9.13× | Technology & Electronics |
| Solar power | 8.71× | Home & Garden |
| Balkonkraftwerk | 9.3× | Home & Garden |
| Waste management | 19.78× | Home & Garden |
| Photovoltaics | 7.9× | Home & Garden |
| Waste | 13.43× | Home & Garden |
| Alternative energy | 17.95× | Home & Garden |
| Sustainable Development Goals | 16.24× | Politics & Society |
| Octopus Energy | 12.18× | Home & Garden |
| Solar panel | 6.78× | Home & Garden |
| Pollution | 11.15× | Health |
| Environmental engineering | 22.98× | Business & Career |
| Sustainable clothing | 7.55× | Fashion & Accessoires |
| Energy industry | 13.66× | Business & Career |
| Energy conservation | 11.28× | Home & Garden |
| Lichtblick | 11.61× | Home & Garden |
| Photovoltaic system | 6.14× | Home & Garden |
| Solar cell | 6.66× | Home & Garden |
| Fair trade | 4.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 7.53 |
| Indulgence | JOY | 1.56 |
| DIY Mentality | THRILL | 1.55 |
| Luxury Orientation | PREMIUM | 1.32 |
| Sports Activity | POWER | 1.3 |
| Career Orientation | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Germany | 8.9% |
| Italy | 8.3% |
See Sustainable energy audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sustainable energy have in Germany?
Sustainable energy has an estimated audience of 8,604,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sustainable energy fans?
44.1% of Sustainable energy fans are female, 55.9% are male, with an average age of 40.9 years.
Which brands do Sustainable energy fans like most?
Sustainable energy fans show strongest brand affinity for Renewable energy (11.96×), Efficient energy use (9.13×), and Solar power (8.71×) over the country average.
Where do Sustainable energy fans live in Germany?
Sustainable energy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,606,789), Bayern (reach 1,404,164), and Baden-Württemberg (reach 1,006,797). These three regions account for the largest share of the active audience.
What other brands do Sustainable energy fans also like?
Beyond Sustainable energy itself, the audience over-indexes on Efficient energy use (9.13×), Solar power (8.71×), Balkonkraftwerk (9.3×), and Waste management (19.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.