Solar panel Audience in Germany
Solar panel has an estimated audience of 4,454,963 people in Germany. 41.5% are female, 58.5% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Photovoltaic system, Photovoltaics, Efficient energy use, Solar power, Solar energy.
The average Solar panel fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Photovoltaic system, Photovoltaics, Efficient energy use, with strongest over-indexing on Photovoltaic system (5.37× the country average). Demographically, the Solar panel audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Solar panel fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 39.6 |
| Estimated audience size | 4,454,963 |
Audience persona
The typical Solar panel fan in Germany is more male, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 905,920 | 0.93× |
| Baden-Württemberg | 626,204 | 1.03× |
| Bayern | 619,607 | 0.87× |
| Niedersachsen | 441,121 | 1.02× |
| Hessen | 352,637 | 1.04× |
| Sachsen | 250,814 | 1.15× |
| Rheinland-Pfalz | 239,688 | 1.07× |
| Brandenburg | 179,157 | 1.3× |
| Schleswig-Holstein | 171,218 | 1.07× |
| Berlin | 163,724 | 0.82× |
| Thüringen | 142,324 | 1.25× |
| Sachsen-Anhalt | 130,881 | 1.13× |
| Mecklenburg-Vorpommern | 84,623 | 0.99× |
| Hamburg | 77,033 | 0.77× |
| Saarland | 44,092 | 0.81× |
| Bremen | 28,676 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaic system | 5.37× | Home & Garden |
| Photovoltaics | 3.65× | Home & Garden |
| Efficient energy use | 3.07× | Technology & Electronics |
| Solar power | 3.12× | Home & Garden |
| Solar energy | 2.51× | Home & Garden |
| Solar cell | 4.12× | Home & Garden |
| Renewable energy | 2.12× | Business & Career |
| Balkonkraftwerk | 2.39× | Home & Garden |
| Green building | 3.08× | Home & Garden |
| Gated community | 3.49× | Home & Garden |
| FlixBus | 2× | Cars & Mobility |
| Sustainable energy | 1.73× | Home & Garden |
| FRITZ!Box | 1.6× | Technology & Electronics |
| Home construction | 1.58× | Home & Garden |
| Heating system | 4.17× | Home & Garden |
| Carpentry | 1.96× | Home & Garden |
| Home automation | 2.33× | Technology & Electronics |
| Awning | 3.73× | Home & Garden |
| Gardener | 1.7× | Home & Garden |
| Urban agriculture | 4.09× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.37 |
| DIY Mentality | THRILL | 1.97 |
| Need for Security | CONSERVATISM | 1.49 |
| Convenience Orientation | PREMIUM | 1.43 |
| Indulgence | JOY | 1.39 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Germany | 6.1% |
| United Kingdom | 5.7% |
See Solar panel audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Solar panel have in Germany?
Solar panel has an estimated audience of 4,454,963 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Solar panel fans?
41.5% of Solar panel fans are female, 58.5% are male, with an average age of 39.6 years.
Which brands do Solar panel fans like most?
Solar panel fans show strongest brand affinity for Photovoltaic system (5.37×), Photovoltaics (3.65×), and Efficient energy use (3.07×) over the country average.
Where do Solar panel fans live in Germany?
Solar panel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 905,920), Baden-Württemberg (reach 626,204), and Bayern (reach 619,607). These three regions account for the largest share of the active audience.
What other brands do Solar panel fans also like?
Beyond Solar panel itself, the audience over-indexes on Photovoltaics (3.65×), Efficient energy use (3.07×), Solar power (3.12×), and Solar energy (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Solar panel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.