Rascasse Audience Intelligence

Solar panel Audience in Germany

A data profile of the people who buy, follow and care about Solar panel in Germany — modelled from more than twelve digital signal sources. Solar panel has an estimated audience of 4,454,963 people in Germany.

#796among Topic in Germany#100in Home & Garden

The average Solar panel fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photovoltaic system, Photovoltaics, Efficient energy use, with strongest over-indexing on Photovoltaic system (5.37× the country average).

Demographically, the Solar panel audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Sustainability, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Solar panel fan in Germany is more male, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Solar panel profile in Germany.

Audience size
4.5M
in Germany
Gender
41.5%♀
58.5% male
Age
39.6
average years
Country rank
#1283
Topic in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Solar panel fans

41.5% are female, 58.5% are male, average age 39.6.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Solar panel audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age39.6
Estimated audience size4,454,963
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Solar panel audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Solar panel audience comes from Germany.

Worldwide audience distribution share by country for Solar panel
CountryShare
United States22.7%
Germany6.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Solar panel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Solar panel fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~200K1.34×
02Brandenburg~200K1.26×
03Sachsen~300K1.22×
04Sachsen-Anhalt~100K1.20×
05Mecklenburg-Vorpommern~90K1.09×
06Schleswig-Holstein~200K1.06×
07Rheinland-Pfalz~200K1.04×
08Niedersachsen~400K0.99×
09Baden-Württemberg~600K0.98×
10Hessen~300K0.98×
11Nordrhein-Westfalen~900K0.90×
12Saarland~50K0.90×
13Bayern~600K0.84×
14Bremen~30K0.79×
15Berlin~100K0.75×
16Hamburg~70K0.74×
Fig. 06

Affinity by region

Affinity by region — Solar panel, Germany
0.74×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solar panel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solar panel audience
#·InterestCategoryAffinity×
01Photovoltaic systemHome & Garden5.37×
02Heating systemHome & Garden4.17×
03Solar cellHome & Garden4.12×
04AwningHome & Garden3.73×
05PhotovoltaicsHome & Garden3.65×
06Gated communityHome & Garden3.49×
07Solar powerHome & Garden3.12×
08Green buildingHome & Garden3.08×
09Efficient energy useTechnology & Electronics3.07×
10Solar energyHome & Garden2.51×
11BalkonkraftwerkHome & Garden2.39×
12Home automationTechnology & Electronics2.33×
13Renewable energyBusiness & Career2.12×
14FlixBusCars & Mobility2.00×
15CarpentryHome & Garden1.96×
16HugendubelShopping1.84×
17Sustainable energyHome & Garden1.73×
18GardenerHome & Garden1.70×
19FRITZ!BoxTechnology & Electronics1.60×
20Home constructionHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solar panel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Solar panel audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.23×
DIY MentalityTHRILL1.19×
Early Adopter MentalityPOWER1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Solar panel audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
SpiritualityBALANCE0.75×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Solar panel have in Germany?

Solar panel has an estimated audience of 4,454,963 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Solar panel fans?

41.5% of Solar panel fans are female, 58.5% are male, with an average age of 39.6 years.

03

Which brands do Solar panel fans like most?

Solar panel fans show strongest brand affinity for Photovoltaic system (5.37×), Photovoltaics (3.65×), and Efficient energy use (3.07×) over the country average.

04

Where do Solar panel fans live in Germany?

Solar panel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Solar panel fans also like?

Beyond Solar panel itself, the audience over-indexes on Photovoltaics (3.65×), Efficient energy use (3.07×), Solar power (3.12×), and Solar energy (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Solar panel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Solar panel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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