Rascasse Audience Intelligence

Photovoltaic system Audience in Germany

A data profile of the people who buy, follow and care about Photovoltaic system in Germany — modelled from more than twelve digital signal sources. Photovoltaic system has an estimated audience of 3,662,821 people in Germany.

#1023among Topic in Germany#132in Home & Garden

The average Photovoltaic system fan in Germany is 46.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photovoltaics, Solar panel, Solar power, with strongest over-indexing on Photovoltaics (49.67× the country average).

Demographically, the Photovoltaic system audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Photovoltaic system fan in Germany is more male, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaics.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photovoltaic system profile in Germany.

Audience size
3.7M
in Germany
Gender
32.4%♀
67.6% male
Age
46.3
average years
Country rank
#1653
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photovoltaic system fans

32.4% are female, 67.6% are male, average age 46.3.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Photovoltaic system audience in Germany
MetricValue
Female32.4%
Male67.6%
Average age46.3
Estimated audience size3,662,821
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Photovoltaic system audience in Germany
Age bracketShare%
16-195%
20-2912%
30-3921%
40-4928%
50+34%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Photovoltaic system audience comes from Germany.

Worldwide audience distribution share by country for Photovoltaic system
CountryShare
United States22.8%
Germany14.9%
Italy9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photovoltaic system audience in Germany is strongest.

Fig. 05

Top regions by affinity

Photovoltaic system fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~400K1.25×
02Rheinland-Pfalz~200K1.24×
03Saarland~50K1.15×
04Brandenburg~100K1.09×
05Nordrhein-Westfalen~800K1.06×
06Baden-Württemberg~500K1.06×
07Schleswig-Holstein~100K1.02×
08Thüringen~90K1.01×
09Hessen~300K0.99×
10Sachsen-Anhalt~90K0.98×
11Bayern~600K0.95×
12Hamburg~80K0.95×
13Mecklenburg-Vorpommern~60K0.91×
14Sachsen~200K0.86×
15Bremen~30K0.85×
16Berlin~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Photovoltaic system, Germany
0.76×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photovoltaic system audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photovoltaic system audience
#·InterestCategoryAffinity×
01Photovoltaic effectHome & Garden102.13×
02Solar thermal energyHome & Garden85.76×
03Solar thermal collectorHome & Garden70.71×
04Smart ForfourCars & Mobility66.11×
05SungrowHome & Garden64.21×
06GrowattHome & Garden49.88×
07PhotovoltaicsHome & Garden49.67×
08Solar panelHome & Garden45.54×
09FroniusHome & Garden45.18×
10Nissan LeafCars & Mobility44.03×
11Solar cellHome & Garden39.66×
12Electric power distributionHome & Garden36.36×
13Solar powerHome & Garden30.40×
14Tesla Model XCars & Mobility29.78×
15Energy industryBusiness & Career27.55×
16Tesla Model SCars & Mobility23.60×
17Heat pumpHome & Garden18.03×
18Electricity generationHome & Garden16.33×
19Efficient energy useTechnology & Electronics15.34×
20BalkonkraftwerkHome & Garden15.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photovoltaic system audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Photovoltaic system audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.47×
SustainabilityBALANCE2.17×
DIY MentalityTHRILL2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Photovoltaic system audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
CreativityOPEN0.76×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Photovoltaic system have in Germany?

Photovoltaic system has an estimated audience of 3,662,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Photovoltaic system fans?

32.4% of Photovoltaic system fans are female, 67.6% are male, with an average age of 46.3 years.

03

Which brands do Photovoltaic system fans like most?

Photovoltaic system fans show strongest brand affinity for Photovoltaics (49.67×), Solar panel (45.54×), and Solar power (30.4×) over the country average.

04

Where do Photovoltaic system fans live in Germany?

Photovoltaic system fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Photovoltaic system fans also like?

Beyond Photovoltaic system itself, the audience over-indexes on Solar panel (45.54×), Solar power (30.4×), Solar cell (39.66×), and Solar thermal collector (70.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Photovoltaic system audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Photovoltaic system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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