Photovoltaic system Audience in Germany
Photovoltaic system has an estimated audience of 3,662,821 people in Germany. 32.4% are female, 67.6% are male, average age 46.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Photovoltaics, Solar panel, Solar power, Solar cell, Solar thermal collector.
The average Photovoltaic system fan in Germany is 46.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Photovoltaics, Solar panel, Solar power, with strongest over-indexing on Photovoltaics (49.67× the country average). Demographically, the Photovoltaic system audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Photovoltaic system fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 46.3 |
| Estimated audience size | 3,662,821 |
Audience persona
The typical Photovoltaic system fan in Germany is more male, around 46.3 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 871,230 | 1.09× |
| Bayern | 557,905 | 0.95× |
| Baden-Württemberg | 521,207 | 1.04× |
| Niedersachsen | 439,792 | 1.24× |
| Hessen | 279,376 | 1× |
| Rheinland-Pfalz | 222,831 | 1.21× |
| Sachsen | 156,412 | 0.87× |
| Schleswig-Holstein | 136,755 | 1.04× |
| Berlin | 135,414 | 0.83× |
| Brandenburg | 127,390 | 1.12× |
| Sachsen-Anhalt | 92,216 | 0.97× |
| Thüringen | 90,908 | 0.97× |
| Hamburg | 82,615 | 1× |
| Mecklenburg-Vorpommern | 61,394 | 0.88× |
| Saarland | 43,510 | 0.97× |
| Bremen | 25,793 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaics | 49.67× | Home & Garden |
| Solar panel | 45.54× | Home & Garden |
| Solar power | 30.4× | Home & Garden |
| Solar cell | 39.66× | Home & Garden |
| Solar thermal collector | 70.71× | Home & Garden |
| Photovoltaic effect | 102.13× | Home & Garden |
| Efficient energy use | 15.34× | Technology & Electronics |
| Solar thermal energy | 85.76× | Home & Garden |
| Balkonkraftwerk | 15.04× | Home & Garden |
| Electric power distribution | 36.36× | Home & Garden |
| Sungrow | 64.21× | Home & Garden |
| Electricity generation | 16.33× | Home & Garden |
| Heat pump | 18.03× | Home & Garden |
| Tesla Model X | 29.78× | Cars & Mobility |
| Nissan Leaf | 44.03× | Cars & Mobility |
| Growatt | 49.88× | Home & Garden |
| Fronius | 45.18× | Home & Garden |
| Energy industry | 27.55× | Business & Career |
| Hoymiles | 49.95× | Home & Garden |
| Smart Forfour | 66.11× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.33 |
| DIY Mentality | THRILL | 1.95 |
| Need for Security | CONSERVATISM | 1.83 |
| Patriotism | CONSERVATISM | 1.5 |
| Quality Awareness | PREMIUM | 1.32 |
| Indulgence | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Germany | 14.9% |
| Italy | 9.5% |
See Photovoltaic system audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Photovoltaic system have in Germany?
Photovoltaic system has an estimated audience of 3,662,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Photovoltaic system fans?
32.4% of Photovoltaic system fans are female, 67.6% are male, with an average age of 46.3 years.
Which brands do Photovoltaic system fans like most?
Photovoltaic system fans show strongest brand affinity for Photovoltaics (49.67×), Solar panel (45.54×), and Solar power (30.4×) over the country average.
Where do Photovoltaic system fans live in Germany?
Photovoltaic system fans in Germany are most concentrated in Nordrhein-Westfalen (reach 871,230), Bayern (reach 557,905), and Baden-Württemberg (reach 521,207). These three regions account for the largest share of the active audience.
What other brands do Photovoltaic system fans also like?
Beyond Photovoltaic system itself, the audience over-indexes on Solar panel (45.54×), Solar power (30.4×), Solar cell (39.66×), and Solar thermal collector (70.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Photovoltaic system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.