Rascasse Audience Intelligence

Tesla Model S Audience in Germany

A data profile of the people who buy, follow and care about Tesla Model S in Germany — modelled from more than twelve digital signal sources. Tesla Model S has an estimated audience of 1,109,021 people in Germany.

#70among Car type in Germany#47among Car Model in Germany#290in Cars & Mobility

The average Tesla Model S fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photovoltaic system, Photovoltaics, Tesla Model X, with strongest over-indexing on Photovoltaic system (28.72× the country average).

Demographically, the Tesla Model S audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tesla Model S fan in Germany is more male, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaic system.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tesla Model S profile in Germany.

Audience size
1.1M
in Germany
Gender
23.6%♀
76.4% male
Age
37.5
average years
Country rank
#5954
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tesla Model S fans

23.6% are female, 76.4% are male, average age 37.5.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Tesla Model S audience in Germany
MetricValue
Female23.6%
Male76.4%
Average age37.5
Estimated audience size1,109,021
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Tesla Model S audience in Germany
Age bracketShare%
16-1926%
20-2918%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Tesla Model S audience comes from Germany.

Worldwide audience distribution share by country for Tesla Model S
CountryShare
United States22.1%
France15.9%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tesla Model S audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tesla Model S fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.22×
02Bayern~200K1.19×
03Baden-Württemberg~200K1.12×
04Niedersachsen~100K1.10×
05Hamburg~30K1.10×
06Nordrhein-Westfalen~300K1.09×
07Brandenburg~40K1.07×
08Rheinland-Pfalz~60K1.02×
09Berlin~50K0.98×
10Schleswig-Holstein~40K0.97×
11Sachsen~50K0.94×
12Saarland~10K0.91×
13Thüringen~20K0.86×
14Sachsen-Anhalt~20K0.84×
15Mecklenburg-Vorpommern~20K0.84×
16Bremen~8K0.84×
Fig. 06

Affinity by region

Affinity by region — Tesla Model S, Germany
0.84×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tesla Model S audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tesla Model S audience
#·InterestCategoryAffinity×
01Smart ForfourCars & Mobility45.83×
02Tesla Model XCars & Mobility34.56×
03Nissan LeafCars & Mobility33.48×
04Electric vehicle conversionCars & Mobility31.35×
05Photovoltaic systemHome & Garden28.72×
06Plug-in electric vehicleCars & Mobility27.22×
07BMW i3Cars & Mobility22.87×
08Data processingTechnology & Electronics22.70×
09BMW iCars & Mobility22.27×
10PhotovoltaicsHome & Garden19.32×
11Battery electric vehicleCars & Mobility15.16×
12Electric vehicle networkCars & Mobility13.08×
13Tesla Model YCars & Mobility11.05×
14Tesla SuperchargerCars & Mobility8.15×
15City carCars & Mobility8.13×
16Electric motorCars & Mobility7.78×
17Plug-in hybridCars & Mobility6.78×
18Tesla MotorsCars & Mobility6.47×
19BalkonkraftwerkHome & Garden6.24×
20DatabaseTechnology & Electronics5.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tesla Model S audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tesla Model S audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.90×
Early Adopter MentalityPOWER2.19×
PatriotismCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tesla Model S audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
CreativityOPEN0.94×
TraditionCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tesla Model S have in Germany?

Tesla Model S has an estimated audience of 1,109,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tesla Model S fans?

23.6% of Tesla Model S fans are female, 76.4% are male, with an average age of 37.5 years.

03

Which brands do Tesla Model S fans like most?

Tesla Model S fans show strongest brand affinity for Photovoltaic system (28.72×), Photovoltaics (19.32×), and Tesla Model X (34.56×) over the country average.

04

Where do Tesla Model S fans live in Germany?

Tesla Model S fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tesla Model S fans also like?

Beyond Tesla Model S itself, the audience over-indexes on Photovoltaics (19.32×), Tesla Model X (34.56×), Electric vehicle conversion (31.35×), and Battery electric vehicle (15.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Tesla Model S audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tesla Model S. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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