Tesla Model S Audience in Germany
Tesla Model S has an estimated audience of 1,097,633 people in Germany. 23.6% are female, 76.4% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Photovoltaic system, Photovoltaics, Tesla Model X, Electric vehicle conversion, Battery electric vehicle.
The average Tesla Model S fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Photovoltaic system, Photovoltaics, Tesla Model X, with strongest over-indexing on Photovoltaic system (28.72× the country average). Demographically, the Tesla Model S audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Tesla Model S fans
| Metric | Value |
|---|---|
| Female | 23.6% |
| Male | 76.4% |
| Average age | 37.5 |
| Estimated audience size | 1,097,633 |
Audience persona
The typical Tesla Model S fan in Germany is more male, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 272,894 | 1.14× |
| Bayern | 218,325 | 1.24× |
| Baden-Württemberg | 170,446 | 1.14× |
| Niedersachsen | 119,750 | 1.12× |
| Hessen | 105,845 | 1.27× |
| Rheinland-Pfalz | 55,651 | 1.01× |
| Berlin | 50,831 | 1.04× |
| Sachsen | 49,525 | 0.92× |
| Schleswig-Holstein | 37,954 | 0.96× |
| Brandenburg | 34,921 | 1.03× |
| Hamburg | 27,721 | 1.12× |
| Thüringen | 22,763 | 0.81× |
| Sachsen-Anhalt | 22,548 | 0.79× |
| Mecklenburg-Vorpommern | 16,106 | 0.77× |
| Saarland | 11,537 | 0.86× |
| Bremen | 7,457 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaic system | 28.72× | Home & Garden |
| Photovoltaics | 19.32× | Home & Garden |
| Tesla Model X | 34.56× | Cars & Mobility |
| Electric vehicle conversion | 31.35× | Cars & Mobility |
| Battery electric vehicle | 15.16× | Cars & Mobility |
| Nissan Leaf | 33.48× | Cars & Mobility |
| BMW i3 | 22.87× | Cars & Mobility |
| Electric motor | 7.78× | Cars & Mobility |
| Plug-in hybrid | 6.78× | Cars & Mobility |
| Smart Forfour | 45.83× | Cars & Mobility |
| City car | 8.13× | Cars & Mobility |
| Plug-in electric vehicle | 27.22× | Cars & Mobility |
| Database | 5.65× | Technology & Electronics |
| Tesla Motors | 6.47× | Cars & Mobility |
| Balkonkraftwerk | 6.24× | Home & Garden |
| Tesla Model Y | 11.05× | Cars & Mobility |
| BMW i | 22.27× | Cars & Mobility |
| Data processing | 22.7× | Technology & Electronics |
| Tesla Supercharger | 8.15× | Cars & Mobility |
| Electric vehicle network | 13.08× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.84 |
| Early Adopter Mentality | POWER | 1.8 |
| Luxury Orientation | PREMIUM | 1.68 |
| Patriotism | CONSERVATISM | 1.53 |
| DIY Mentality | THRILL | 1.48 |
| Indulgence | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| Germany | 8.6% |
| Spain | 7.5% |
See Tesla Model S audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Tesla Model S have in Germany?
Tesla Model S has an estimated audience of 1,097,633 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tesla Model S fans?
23.6% of Tesla Model S fans are female, 76.4% are male, with an average age of 37.5 years.
Which brands do Tesla Model S fans like most?
Tesla Model S fans show strongest brand affinity for Photovoltaic system (28.72×), Photovoltaics (19.32×), and Tesla Model X (34.56×) over the country average.
Where do Tesla Model S fans live in Germany?
Tesla Model S fans in Germany are most concentrated in Nordrhein-Westfalen (reach 272,894), Bayern (reach 218,325), and Baden-Württemberg (reach 170,446). These three regions account for the largest share of the active audience.
What other brands do Tesla Model S fans also like?
Beyond Tesla Model S itself, the audience over-indexes on Photovoltaics (19.32×), Tesla Model X (34.56×), Electric vehicle conversion (31.35×), and Battery electric vehicle (15.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tesla Model S. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.