A data profile of the people who buy, follow and care about Tesla Model S in France — modelled from more than twelve digital signal sources. Tesla Model S has an estimated audience of 2,558,386 people in France.
The average Tesla Model S fan in France is 43.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Kiabi, ICloud, vertbaudet, with strongest over-indexing on Kiabi (1.77× the country average).
Demographically, the Tesla Model S audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as DIY Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tesla Model S fan in France is balanced, around 43.2 years old, with strong DIY Mentality tendencies and a notable affinity for Kiabi.
The key figures that characterise the Tesla Model S profile in France.
45.2% are female, 54.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 43.2 |
| Estimated audience size | 2,558,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Tesla Model S audience comes from France.
| Country | Share |
|---|---|
| United States | 22.1% |
| France | 15.9% |
| Germany | 6.9% |
Where the Tesla Model S audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1K | 1.29× | |
| 02 | Auvergne-Rhône-Alpes | <1K | 1.24× | |
| 03 | Grand Est | <1K | 1.24× | |
| 04 | Hauts-de-France | <1K | 1.10× | |
| 05 | Provence-Alpes-Côte d'Azur | <1K | 1.06× | |
| 06 | Occitanie | <1K | 1.05× | |
| 07 | Nouvelle-Aquitaine | <1K | 1.04× | |
| 08 | Bourgogne-Franche-Comté | <1K | 0.94× | |
| 09 | Centre-Val de Loire | <1K | 0.93× | |
| 10 | Normandy | <1K | 0.89× | |
| 11 | Pays de la Loire | <1K | 0.88× | |
| 12 | Brittany | <1K | 0.85× | |
| 13 | Corsica | <1K | 0.75× |
The strongest cross-interests of the Tesla Model S audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Ricci | Movies & TV | 3.26× | ||
| 02 | Miou-Miou | Movies & TV | 2.76× | ||
| 03 | Elsa Zylberstein | Movies & TV | 2.60× | ||
| 04 | Fiat 500 (2007) | Cars & Mobility | 2.38× | ||
| 05 | Nin, Croatia | Travel & Leisure | 2.26× | ||
| 06 | Damart | Fashion & Accessoires | 2.17× | ||
| 07 | Cupra | Cars & Mobility | 2.15× | ||
| 08 | ICloud | Technology & Electronics | 2.00× | ||
| 09 | Bonprix | Shopping | 1.91× | ||
| 10 | Kiabi | Fashion & Accessoires | 1.77× | ||
| 11 | Heat pump | Home & Garden | 1.75× | ||
| 12 | Michèle Laroque | Movies & TV | 1.75× | ||
| 13 | vertbaudet | Fashion & Accessoires | 1.74× | ||
| 14 | Infant bodysuit | Kids & Family | 1.71× | ||
| 15 | Saint-Maclou | Home & Garden | 1.70× | ||
| 16 | Gérard Jugnot | Movies & TV | 1.69× | ||
| 17 | Thermal insulation | Home & Garden | 1.63× | ||
| 18 | Pergola | Home & Garden | 1.61× | ||
| 19 | Citroën | Cars & Mobility | 1.56× | ||
| 20 | Solar panel | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.10× | |
| Creativity | OPEN | 0.99× | |
| Need for Security | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.64× | |
| Urban Lifestyle | OPEN | 0.65× | |
| Risk Appetite | THRILL | 0.65× |
Tesla Model S has an estimated audience of 2,558,386 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
45.2% of Tesla Model S fans are female, 54.8% are male, with an average age of 43.2 years.
Tesla Model S fans show strongest brand affinity for Kiabi (1.77×), ICloud (2×), and vertbaudet (1.74×) over the country average.
Tesla Model S fans in France are most concentrated in Île-de-France (reach ~1K), Auvergne-Rhône-Alpes (reach <1K), and Grand Est (reach <1K). These three regions account for the largest share of the active audience.
Beyond Tesla Model S itself, the audience over-indexes on ICloud (2×), vertbaudet (1.74×), Christina Ricci (3.26×), and Thermal insulation (1.63×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Tesla Model S. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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